I’m a multidisciplinary graphic designer and creative director with over two decades of experience leading branding, typography, and communications for clients across the UK and North America. As Principal and Creative Director at Red Creative, I guide the creative direction of print and digital projects, oversee typography and layout, and collaborate with contractors and developers to deliver cohesive, high-impact visuals for clients such as SAIT, University of Calgary, and TransCanada. My work blends strong illustration, thoughtful concepting, and meticulous attention to detail. I thrive in collaborative environments, translating client goals into clear, engaging visuals, and I bring a hands-on approach to design, production, and execution across teams and disciplines.

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PRO

I’m a multidisciplinary graphic designer and creative director with over two decades of experience leading branding, typography, and communications for clients across the UK and North America. As Principal and Creative Director at Red Creative, I guide the creative direction of print and digital projects, oversee typography and layout, and collaborate with contractors and developers to deliver cohesive, high-impact visuals for clients such as SAIT, University of Calgary, and TransCanada. My work blends strong illustration, thoughtful concepting, and meticulous attention to detail. I thrive in collaborative environments, translating client goals into clear, engaging visuals, and I bring a hands-on approach to design, production, and execution across teams and disciplines.

Available to hire

I’m a multidisciplinary graphic designer and creative director with over two decades of experience leading branding, typography, and communications for clients across the UK and North America. As Principal and Creative Director at Red Creative, I guide the creative direction of print and digital projects, oversee typography and layout, and collaborate with contractors and developers to deliver cohesive, high-impact visuals for clients such as SAIT, University of Calgary, and TransCanada.

My work blends strong illustration, thoughtful concepting, and meticulous attention to detail. I thrive in collaborative environments, translating client goals into clear, engaging visuals, and I bring a hands-on approach to design, production, and execution across teams and disciplines.

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Language

English
Fluent

Work Experience

Creative Director at Red Creative
February 1, 2000 - Present
Principal and Creative Director at Red Creative
January 1, 2014 - Present
Lead creative director responsible for overall project direction, concept development, typography, layout, and coordination with contractors and programmers to deliver print and digital materials. Oversees visual consistency across client projects for a range of sectors.
Principal at Johnson Dixon Design Group Inc.
January 1, 2010 - January 1, 2014
Co-owner overseeing design and art direction of all projects, managing contractors and programmers, and ensuring typography and visual consistency across client work. Served a diverse client roster in energy, travel, and corporate sectors.
Senior Graphic Designer at Smith + Associates
January 1, 2008 - January 1, 2010
Conceived design concepts and provided creative direction for corporate communications, including annual and sustainability reports, branding, advertising, and digital materials including website design and online reports.
Senior Graphic Designer at Nonfiction Studios
January 1, 2004 - January 1, 2008
Focused on corporate communications with design and production of a wide range of materials, emphasizing annual reports and online materials for clients such as Calgary Stampede, UFA, Pengrowth, Fort Chicago and Canadian Natural Resources.
Graphic Designer at Artichoke Design and Communications Ltd.
January 1, 2001 - January 1, 2004
Branding, website design, and general advertising; print management and liaising with external resources as part of a small design team.
Graphic Designer at Smith Sumner Design Consultancy Ltd.
January 1, 1998 - January 1, 2001
Design and production of corporate materials for blue-chip clients, including branding, packaging and advertising; collaboration with Creative Director on diverse materials.
Freelance Graphic Designer at Victoria, British Columbia
January 1, 1993 - January 1, 1998
Magazine design, advertising, branding and newsletters; collaboration with artists, photographers and designers; liaising with printers and external suppliers.

Education

Btec National Diploma, Art & Design at Lincolnshire College of Art and Design
September 1, 1991 - June 30, 1993
Specialization in Graphic Design
Batchelor of Arts, Graphic Design at London College of Printing
September 1, 1991 - June 30, 1993
Secondary Education at South Park High School
January 1, 1980 - January 1, 1987
BTEC National Diploma — Art and Design (Graphic Design) at Lincolnshire College of Art and Design, Lincoln, UK
January 1, 1987 - January 1, 1990
BA (Hons) Degree — Graphic Design at London College of Printing, London, UK
January 1, 1990 - January 1, 1993

Qualifications

BA (Hons) Graphic Design
September 1, 1990 - July 1, 1993
ND Graphic Design
September 1, 1988 - July 1, 1990

Industry Experience

Energy & Utilities, Agriculture & Mining, Education, Financial Services, Healthcare, Government, Non-Profit Organization, Real Estate & Construction, Manufacturing, Retail, Transportation & Logistics, Travel & Hospitality, Media & Entertainment, Professional Services
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