Hello! I'm Abril, a Digital Media Strategist with a passion for visual storytelling and digital marketing. I am multimedia artist experienced in content creation from concept to completion. I brainstorm, write, storyboard, illustrate, design, animate, film, edit, and upload content for various platforms. I work independently and collaboratively to strategize and deliver high-quality content and results. I adapt my skillset and quickly take on new software to communicate messages and stories the way they were intended through the most effective creative media.…

Abril Davila Figueroa

Hello! I'm Abril, a Digital Media Strategist with a passion for visual storytelling and digital marketing. I am multimedia artist experienced in content creation from concept to completion. I brainstorm, write, storyboard, illustrate, design, animate, film, edit, and upload content for various platforms. I work independently and collaboratively to strategize and deliver high-quality content and results. I adapt my skillset and quickly take on new software to communicate messages and stories the way they were intended through the most effective creative media.…

Available to hire

Hello! I’m Abril, a Digital Media Strategist with a passion for visual storytelling and digital marketing.

I am multimedia artist experienced in content creation from concept to completion. I brainstorm, write, storyboard, illustrate, design, animate, film, edit, and upload content for various platforms. I work independently and collaboratively to strategize and deliver high-quality content and results. I adapt my skillset and quickly take on new software to communicate messages and stories the way they were intended through the most effective creative media.

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Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Content Strategy and Development Teaching Assistant at University of Houston Sugar Land
August 1, 2023 - Present
Met regularly with the professor in-person and virtually to discuss grading. Assessed students’ work to provide grading and guidance about best practices for content strategy through social media. Assisted during special lectures to provide feedback in-person and aid students’ understanding of the marketing process.
Marketing Assistant at H-Toon, University of Houston Wolff Center
April 29, 2025 - July 16, 2025
Animated a five-second Instagram reel outro promoting the brand while following H-Toon’s visual style. Created five original illustrations of H-Toon’s mascots and several flyer designs for promotional materials and merchandise. Collaborated with a marketing team to develop content ideas and digital strategies.
Marketing Director at DigiMarketers, University of Houston
September 9, 2025 - May 6, 2025
Developed a new organization’s logo and branding guidelines. Designed social media content, including post graphics, carousels, and short-form videos. Planned and executed a content calendar with a small team, reaching about 200 active followers on Instagram and LinkedIn. Collaborated with a team to plan and promote events that attracted students and industry professionals.

Education

Bachelor of Science in Digital Media at University of Houston
August 20, 2022 - May 6, 2025
Minor in Technology Leadership and Innovation Management, Summa Cum Laude
Associate of Arts at Lone Star College System
June 1, 2019 - May 11, 2022
Summa Cum Laude

Qualifications

Innovation Engineering Blue Belt Certification
December 1, 2023 - December 1, 2023
Trained in technical innovation skills for developing meaningfully unique ideas, communicating them, prototyping them for customer feedback, and conducting rapid tests to improve them.

Industry Experience

Education, Media & Entertainment, Gaming, Software & Internet
    uniE608 Hollyhock Vs. The Shadows Animated Trailer
    Hollyhock vs The Shadows follows Hollyhock, a rag doll who comes to life at night to defend a little girl named Abby from a monster hiding in the dark corners of her room. This trailer is part of a larger group project in which I collaborated with two teammates to develop a fictional marketingcampaign and create videogame concepts for this story and characters. I was the lead writer and artist for this project, and was in charge of creating the characterdesigns and animating the trailer using AdobeAnimate. I created the animation from start to finish, including storyboarding it and adding additional visual and audio effects using AdobePremierePro.…
    uniE621 Hollyhock Vs. The Shadows Characters
    Hollyhock vs The Shadows follows Hollyhock, a rag doll who comes to life at night to defend a little girl named Abby from a monster hiding in the dark corners of her room. This characterlineup is part of a larger group project in which I collaborated with two teammates to develop a fictional marketingcampaign and create videogame concepts for this story and characters. I was the lead writer and artist for this project, and was in charge of creating the characterdesigns and characterillustrations.…
    uniE621 Hollyhock Vs. The Shadows Game Cartridge Concept
    Hollyhock vs The Shadows follows Hollyhock, a rag doll who comes to life at night to defend a little girl named Abby from a monster hiding in the dark corners of her room. This gamecartridge mockup is part of a larger group project in which I collaborated with two teammates to develop a fictional marketingcampaign and create videogame concepts for this story and characters. I was the lead writer and artist for this project, and was in charge of creating the characterdesigns and illustrating conceptart for the game cartridge design using AdobePhotoshop.…
    uniE621 H-Toon Mascot Illustrations
    Original characterillustrations for H-Toon to be used for clothing and other branded merchandise. I illustrated their mascots following their logo's art style to create new, dynamic poses for their characters. H-Toon was a student team for the Wolff Center of Entrepreneurship's 2025 Wolffest. Wolffest is a three-day spring tradition at the University of Houston Bauer College, where students form companies to sell various products through pop-up stands on campus to raise money for scholarships and student activities. I worked with them as a marketingassistant and artist.…
    uniE608 H-Toon Animated Outro
    Animated outro for H-Toon's InstagramReels that I animated and added sound effects to using AdobeAnimate. This short animatedoutro follows the art style of H-Toon's logo. H-Toon was a student team for the Wolff Center of Entrepreneurship's 2025 Wolffest. Wolffest is a three-day spring tradition at the University of Houston Bauer College, where students form companies to sell various products through pop-up stands on campus to raise money for scholarships and student activities. I worked with them as a marketingassistant and artist.…
    uniE608 FrankenFame Short Film
    FrankenFame is a comedic mockumentary about a modern-day Victor Frankenstein who expects to become famous by filming his process of creating artificial life, only to be met with disappointment. This shortfilm, produced, filmed, and edited in two months, reinterprets Mary Shelley’s iconic novel for a modern setting. This version of Frankenstein leans into his obsessiveness and ego, which play against The Creature’s more logical and composed personality. The creation of this project involved writing a pitch and script, organizing a callsheet, sourcing and designing props, handling filmingequipment during shooting, editing in AdobePremierePro, and creating a titlegraphic in AdobeIllustrator. Victor’s notebook, the most prominent prop in the film, was the most elaborate prop to prepare and included several original illustrations created by me.…
    uniE621 Cosmic Escape
    Play here: https://www.twine.net/signin Cosmic Escape is a VirtualReality videogame in which you are trapped in a spaceship with an alien monster and must escape by finding a keypad code without being caught. The University of Houston recognized this project as a first-place winner among other student-submitted Augmented Reality and Virtual Reality applications. As one of my first projects on Unity, I built Cosmic Escape using free assets for the alien, environment, props, and VR hands. I modified two computer screens and eight sticky note assets to display clues that the player will use to find the keypad code. I created all original graphics in AdobeIllustrator and attached them to the 3D model assets on Unity. The game mechanics are straightforward. The player uses a flashlight to explore the spaceship and inputs codes into a keypad with their index finger, keeping an eye on the alien, which approaches the player when they turn their back to it. If the alien reaches the player, a brief attack animation plays, and the player returns to the menu screen. The player wins by inputting the correct code on the keypad using the clues in the environment.…
    uniE621 RedFest Event Poster
    Collaborative event poster for RedFest. I designed the layout and background effects using AdobeIllustrator and AdobeInDesign while my teammate, Stephanie Santos, created the trophy illustration. RedFest is an annual work showcase event for Digital Media students at the University of Houston. Students submit their work to be evaluated by anonymous judges and potentially win awards if they place in the top three of each subcategory they submit for. I worked with a team to develop and execute a contentstrategy to rebrand RedFest and promote it on social media.…