Available to hire
I am a highly creative, fastidious, inquisitive, and results-driven user experience professional with over 20 years’ experience working predominantly with Blue Chip companies, startups, and agencies. My extensive AI experience spans multiple sectors including SciTech, Biotech & Pharma, Education, Finance, Communications, Healthcare, Gaming, Automotive, Government, and Retail.
I have a proven track record of crafting and delivering successful products with the full customer experience at the heart of everything for both B2C web-based and B2B initiatives. I contribute significantly to every stage of the project lifecycle from research to delivery and continuous improvement and adapt seamlessly to any team or environment while driving innovation and minimizing disruption.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Work Experience
Global Service Designer at BOON
March 1, 2025 - October 16, 2025Provided full design services including current initiatives and future innovations for a platform combining AI, data science, and behavioural psychology to address complex societal challenges, transforming human behaviour data into actionable insights for diverse clients including military and government partners.
Product Designer & Technical Product Owner at GenMab
December 31, 2024 - August 22, 2025Delivered design services for AI-based initiatives to enhance productivity and quality in biotech, focusing on regulatory clinical trial documentation. Played multiple roles including business translator, product designer, and technical product owner while managing stakeholder relations and team management under aggressive timelines, gaining knowledge in Pharmaceutical GxP and Clinical Trial regulation.
Service Manager at GlaxoSmithKline
December 31, 2023 - August 22, 2025Led digital transformation efforts for financial planning and analysis service, independently managing discovery studies and service blueprints. Educated business stakeholders on UX importance, delivered user research, process mapping, and facilitated requirement gathering bridging business and technology teams to ensure product quality and timeliness.
Senior UX Designer at Elsevier - Researchfish
June 30, 2023 - August 22, 2025Principal UX designer responsible for full product UX review and evidence-based research plans. Presented data-driven recommendations prioritizing improvements to enhance customer success and retention, aligned continuously with technology teams and design communities across the organisation.
UX Consultant at Bridgetech Group
August 31, 2022 - August 22, 2025Improved customer experience for accident intervention product by designing conversational AI chatbot scripts focused on trust and legal clarity. Developed internal business service design to reduce manual processes, ensure compliance, and enhance operational efficiency.
Service Designer at PwC
July 31, 2022 - August 22, 2025Supported research and discovery for a global accounting tool with heuristic evaluations, user interviews across multiple countries, and workshop facilitation. Delivered strategic and tactical recommendations to alleviate pain points and produce roadmaps for future improvements.
Senior UX Designer at TESCO Retail
December 31, 2022 - August 22, 2025Produced service blueprints, interaction models, research plans, and wireframes supporting a critical supply chain system redesign. Led research and discovery phases for an offline linked product using time and motion studies resulting in actionable insights and tactical improvement concepts that gained senior leadership interest.
Service Designer at UK Government – Ionising Radiation
March 31, 2022 - August 22, 2025Supported research and discovery for system redesign related to public licensing of ionising radiation equipment. Delivered research planning, user journeys, and personas to inform redesign.
Senior UX Designer at Virgin Money
September 30, 2021 - August 22, 2025Defined virtual chatbot experience focusing on brand tone and visual/verbal alignment. Provided UX/UI support for NPS improvement initiatives via A/B tested UI design variants on the website.
Product Designer & Product Owner at VirginMedia Business
December 31, 2021 - August 22, 2025Led transformation to a digital and customer-centric organisation by introducing best practices and advocacy. Defined strategic sales propositions, full lifecycle service design, and executions aligned with Adobe Experience Manager and internal systems.
UX Consultant at UBS
November 30, 2017 - August 22, 2025Worked with internal IT to enhance efficiency and define AI-driven support bot interface and interaction using Microsoft technologies for internal business consumption.
Service Design & Research Consultant at EY - Seren
June 30, 2017 - August 22, 2025Supported go-to-market research for a betting company and previously contributed to fraud and anti-money laundering research assisting TescoBank in customer service improvements.
Business Consultant and Interim COO at Selfiepay.inc
March 31, 2017 - August 22, 2025Brought a US start-up product to market, built teams, defined vision and strategy, oversaw business operations, secured functionality, and drove sustainable growth. Led product production initiation with UX practices ensuring MVP delivery including flows, wireframes, prototypes, and roadmaps.
User Experience Consultant at Hampshire County Council
December 31, 2016 - August 22, 2025Established UX best practices and supported a large transformation project.
UX & Service Design Consultant at SKY
December 31, 2016 - August 22, 2025Designed experience and UI for bespoke CMS web application rollout. Worked closely with the Product Owner to define experience and UI within an agile framework, producing wireframes, interaction models, pattern libraries, and prototypes.
Director of User Experience at Grampy.co
February 28, 2016 - August 22, 2025Managed and undertook full UX services including architecture, journeys, personas, wireframes, prototypes, and interaction patterns. Responsible for company growth by creating a sustainable UX department model and supporting clients with business transformation and strategic planning.
Service Designer at BOON Global
March 1, 2025 - PresentProviding all design services for a platform combining advanced AI, data science, and behavioural psychology to tackle complex societal challenges. The platform transforms human behaviour data into actionable insights for military, risk management firms, strategy consultancies, non-profits, and government partners.
Product Designer & Technical Product Owner at GenMab
December 31, 2024 - August 22, 2025Delivered design services for AI-based initiatives to improve productivity and quality of regulatory clinical trial documentation. Managed roles as business translator, product designer, and technical product owner, addressing team management, stakeholder management, and business goals while learning Pharma regulations and clinical trial management.
Service Manager at GlaxoSmithKline
December 31, 2023 - August 22, 2025Led user experience efforts during GSK’s digital transformation focused on financial planning and analysis. Conducted deep dive studies, created service blueprints, identified pain points, and bridged business and technology teams to ensure valid product requirements and timely delivery.
Senior UX Designer at Elsevier - Researchfish
June 30, 2023 - August 22, 2025Principal UX designer for Researchfish, a product tracking grant success for funders. Conducted full UX review, created data-driven research plans, and developed prioritized improvement schedules aligned with changing technology and user needs.
UX Consultant at Bridgetech Group
August 31, 2022 - August 22, 2025Improved customer experience for accident intervention product for vehicle insurance providers including conversational AI chatbots and internal business service design focusing on reducing manual processes and ensuring legal compliance and operational efficiency.
Service Designer at PwC
July 31, 2022 - August 22, 2025Supported research and discovery phases of a global accounting tool including heuristic product evaluation, user interviews in India and USA, and workshop planning. Provided strategic and tactical recommendations and a roadmap for future change.
Senior UX Designer at TESCO Retail
December 31, 2022 - August 22, 2025Produced service blueprints, interaction models, research plans, and wireframes supporting supply chain system redesign and offline product. Conducted time and motion studies, mapped processes, identified friction points, and created tactical short to long-term improvement concepts.
Service Designer at UK GOV – Ionising Radiation
March 31, 2022 - August 22, 2025Supported research and discovery phases for UK Government department system redesign responsible for public licensing of ionising radiation equipment. Delivered research plans, user journeys, and personas.
Senior UX Designer at VirginMoney
September 30, 2021 - August 22, 2025Defined experience for virtual chatbot and supported NPS improvement initiatives by delivering high fidelity UI design variants for A/B testing products on the website aligned with brand tone-of-voice and design guidelines.
Product Designer & Product Owner at VirginMedia Business
December 31, 2021 - August 22, 2025Led transformation towards digital and customer-centric organization by establishing UX best practices, defining strategic sales propositions, and managing full lifecycle service design and product development.
UX Consultant at UBS
November 30, 2017 - August 22, 2025Short consultancy working with internal IT teams to improve efficiency and define interface and interaction for AI-driven support bot from Microsoft.
Service Design & Research Consultant at EY - Seren
June 30, 2017 - August 22, 2025Researched and supported go-to-market strategy for betting company; assisted TescoBank’s fraud & anti-money laundering team to analyze and improve customer service and support functions.
Business Consultant and Interim COO at Selfiepay.inc
March 31, 2017 - August 22, 2025Brought product to market, built teams, and defined company vision and strategy for US startup focusing on alternative and mobile payments. Oversaw operations and initiated product production with UX best practices to deliver MVP on schedule.
User Experience Consultant at Hampshire County Council
December 31, 2016 - August 22, 2025Established UX best practices to support a large transformation project.
UX & Service Design Consultant at SKY
December 31, 2016 - August 22, 2025Designed experience and UI for bespoke CMS web application across international rollout within Agile framework. Produced hi-fidelity wireframes, interaction models, pattern libraries, and prototypes.
Director of User Experience at Grampy.co
February 28, 2016 - August 22, 2025Managed and performed full UX services including information architecture, user journeys, personas, wireframes, prototypes, and interaction patterns. Supported business growth by creating scalable UX team model and delivering business transformation and strategic planning.
Education
BA Hons - Graphic Information Design 2:1 at University of Westminster, London, United Kingdom
January 11, 2030 - August 22, 2025BA Hons - Graphic Information Design at University of Westminster, London, United Kingdom
January 11, 2030 - August 22, 2025Qualifications
Industry Experience
Financial Services, Gaming, Government, Healthcare, Media & Entertainment, Professional Services, Retail, Software & Internet, Telecommunications, Education, Life Sciences, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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