D A N I E L A G U E R R E R O

Owned content production across LinkedIn (company and CEO), Instagram, and TikTok for four simultaneous channels—directing copy, creative, and publishing cadence. Rebuilt paid ad strategy around founder-specific pain points sourced from sales call recordings, improving ICP-fit attendee ratio by 30% at a consistent CPL of $37–39. Produced the account’s highest-performing organic post (50K+ impressions) and redesigned email nurture sequences around time-to-event behavior to lift open rates by 50%. Built post-event segmentation flows to filter lead quality and improve pipeline efficiency, partnering directly with the CEO and sales team to connect content decisions to revenue outcomes.

Developed and executed content strategy across LinkedIn, email, podcasts, and video for a global SaaS brand with three product lines. Grew organic audience by 25% month over month using culturally resonant storytelling aligned to customer pain points and buying behavior. Contributed to a Taylor Swift fan data campaign that earned coverage from major U.S. outlets including CNN and The Today Show. Managed global brand voice across English and Spanish markets while localizing tone, and produced pop-culture-driven carousels and interactive content that outperformed benchmarks. Directed video content (event recaps, testimonials, and short-form social assets), including top-performing videos reaching 4x average impressions.

Developed go-to-market strategy and brand identity for an educational esports startup in California with direct collaboration with the founder. Designed and built the company website and established foundational marketing framework before the project paused due to COVID-19.