Dain Southwell Commercial Growth & Ecommerce Leader | B2B, Retail & Enterprise Commercial growth leader with 15+ years of experience driving revenue across B2B, retail and ecommerce environments, including enterprise-scale platforms and high-growth SMEs. Proven track record delivering measurable commercial outcomes through lifecycle marketing, digital transformation, and channel optimisation. Drive both strategy and hands-on execution across demand generation, ecommerce, and customer lifecycle programs. Align sales, marketing and product functions to accelerate pipeline, increase customer lifetime value, and scale digital revenue channels. Key Achievements • Scaled ecommerce revenue from $784K to $1.08M (+25% YoY) through CRO, lifecycle marketing and bundling strategies • Delivered +45% YoY online sales growth and +102% increase in active ecommerce customers • Managed digital commerce initiatives across a $3.5B enterprise ecommerce ecosystem (Caterpillar platforms) • Generated 438K annual website visitors (+28%) and 10,000+ leads through SEO and integrated demand programs • Led a Caterpillar campaign recognised as a Top 10 Global Marketing Initiative…Dain Southwell Commercial Growth & Ecommerce Leader | B2B, Retail & Enterprise Commercial growth leader with 15+ years of experience driving revenue across B2B, retail and ecommerce environments, including enterprise-scale platforms and high-growth SMEs. Proven track record delivering measurable commercial outcomes through lifecycle marketing, digital transformation, and channel optimisation. Drive both strategy and hands-on execution across demand generation, ecommerce, and customer lifecycle programs. Align sales, marketing and product functions to accelerate pipeline, increase customer lifetime value, and scale digital revenue channels. Key Achievements • Scaled ecommerce revenue from $784K to $1.08M (+25% YoY) through CRO, lifecycle marketing and bundling strategies • Delivered +45% YoY online sales growth and +102% increase in active ecommerce customers • Managed digital commerce initiatives across a $3.5B enterprise ecommerce ecosystem (Caterpillar platforms) • Generated 438K annual website visitors (+28%) and 10,000+ leads through SEO and integrated demand programs • Led a Caterpillar campaign recognised as a Top 10 Global Marketing InitiativeWWWW…