Daira Carrasco Castillo
I’m Daira. Carrasco Castillo, a fashion & textile designer focused on innovative materials, strong visual communication, and end-to-end project execution—from concept to production.
About
I’m Daira. Carrasco Castillo, a fashion & textile designer focused on innovative materials, strong visual communication, and end-to-end project execution—from concept to production. Through my experience supporting collection development, technical documentation, and sample coordination, I help translate creative ideas into wearable, well-presented results for both retail and wholesale.
I also work at the intersection of fashion and digital experiences, combining design thinking with analytics and content strategy. From editorial art direction and fashion show production to UX projects and service design for user journeys, I enjoy building cohesive aesthetics and practical systems that turn ideas into impact—always with an eye for reuse, circularity, and textile research.
- 3 years' experience
- Joined November 2026
Skills· 3
Languages
- Spanish; CastilianFluent
Industry experience
- Retail
- Manufacturing
- Media & Entertainment
- Education
- Consumer Goods
Work experience· 4 roles
Coordinated the development and progress tracking of 7 fashion collections (4 for the brand and 3 for a U.S.-based commercial buyer). Managed approximately 90% of required pieces per collection by coordinating requirements and workflows across design, production, international trade, digital printing, and sublimation teams. Prepared and updated technical specification sheets according to production requirements, and organized samples for lookbooks and marketing campaigns.
Supported the production of retail collections through pattern making, technical specification sheets, sample coordination, styling, and product presentation for collection launches.
End-to-end UX project management from research to conceptualization of a digital experience. Defined design guidelines aligned with the cultural narrative of 'Prom Perú'. Optimized the registration funnel and digital experience for young users by analyzing social media user behavior to improve communication clarity and conversion in the registration process.
Education
Certifications and awards
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