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I’m a Content and Digital Marketing Specialist with experience across SaaS, premium consumer brands, startup communities, and digital campaigns. I combine strategy with hands-on execution, from audience research and campaign planning to social media, website content, and performance review. I’m skilled at turning complex products and business goals into clear, relevant communication, and I thrive collaborating with product, design, and development teams to align messaging with the user experience.…I’m a Content and Digital Marketing Specialist with experience across SaaS, premium consumer brands, startup communities, and digital campaigns. I combine strategy with hands-on execution, from audience research and campaign planning to social media, website content, and performance review. I’m skilled at turning complex products and business goals into clear, relevant communication, and I thrive collaborating with product, design, and development teams to align messaging with the user experience.

Dajana Šarenac

Social Media Manager, Brand Designer, Content Creator, +4

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I’m a Content and Digital Marketing Specialist with experience across SaaS, premium consumer brands, startup communities, and digital campaigns. I combine strategy with hands-on execution, from audience research and campaign planning to social media, website content, and performance review. I’m skilled at turning complex products and business goals into clear, relevant communication, and I thrive collaborating with product, design, and development teams to align messaging with the user experience.…I’m a Content and Digital Marketing Specialist with experience across SaaS, premium consumer brands, startup communities, and digital campaigns. I combine strategy with hands-on execution, from audience research and campaign planning to social media, website content, and performance review. I’m skilled at turning complex products and business goals into clear, relevant communication, and I thrive collaborating with product, design, and development teams to align messaging with the user experience.

Available to hire

I’m a Content and Digital Marketing Specialist with experience across SaaS, premium consumer brands, startup communities, and digital campaigns. I combine strategy with hands-on execution, from audience research and campaign planning to social media, website content, and performance review.

I’m skilled at turning complex products and business goals into clear, relevant communication, and I thrive collaborating with product, design, and development teams to align messaging with the user experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Bosnian

Advanced

English

Fluent

Serbian

Fluent

Work Experience

Marketing Specialist at Tesla Quantum Core, Banja Luka

April 1, 2026 - Present

Develop positioning and marketing communication for a legal SaaS product targeting law firms across the US, UK, Australia, and Canada. Structured content and messaging for 10 website and solution pages, including landing pages, pricing communication, and product-focused content. Analyzed four leading legal software competitors, customer reviews, and user pain points to shape product positioning and website communication. Developed content and structure for onboarding and help-center sections, translating complex product features into clear, practical guidance. Collaborate with product and development teams to align website communication, onboarding, and the overall product experience.

Content & Communication at STARTER Startup Community & Tech Conference

October 1, 2024 - March 1, 2026

Manage content planning and social media communication for a startup community and annual technology conference. Develop content calendars, campaign messages, speaker announcements, partner communication, and event-related content. Publish content approximately three times per week, with more frequent communication during campaign and event periods. Coordinate communication involving more than 200 participants, speakers, sponsors, partners, and community members.

Marketing Executive at Frutela Group

October 1, 2024 - Present

Planned and executed monthly paid and organic campaigns, tracked KPIs and produced monthly reports, maintained the website, and managed client communications.

Marketing Executive at Frutela Group, Banja Luka

July 1, 2024 - October 1, 2024

Managed digital marketing and brand communication for 6–7 premium beverage, retail, and lifestyle brands, including Belvedere, Monin, Hausbrandt, Drink & More, and Riedel. Managed seven social media accounts and one e-commerce website, including content planning, publishing, product communication, and website updates. Tripled reach on a key social media profile through consistent content planning, stronger campaign ideas, and improved content formats. Planned and coordinated product launches, in fluencer collaborations, retail campaigns, and branded events with designers, videographers, internal teams, and external partners. Supported the Belvedere launch for approximately 100 selected guests and 20 in fluencers, coordinating social media communication, campaign posts, event coverage, and in fluencer mentions.

Marketing Assistant at Glossa, Banja Luka

July 1, 2024 - October 31, 2024

Actively supported brand growth across various industries from florists and architectural studios to events and conferences. Freelance work included brand positioning consulting and managing Meta and Google Ads campaigns.

Marketing Manager at Glossa Centar, Banja Luka

June 1, 2023 - June 1, 2024

Managed website and social media content across the organization ’s digital channels. Planned and coordinated campaigns with marketing and design teams. Updated website and blog content to improve clarity, consistency, and audience relevance.

Freelance Brand Consultant at Self-employed / Freelance

August 1, 2020 - Present

Drive brand growth across two markets through integrated Retail, HoReCa, and Digital activations; develop positioning strategies and craft impactful brand presentations for a diverse portfolio of premium brands.

Freelance at Freelance

January 1, 2019 - January 1, 2023

Create websites , landing pages , blog content , and social media co mm unication for clients across lifestyle , hospitality , wellness , and technology industries . Develop website structures and messaging based on audience needs , business goals , and user journeys . App ly on -page SE O imp rove ments to content , metadata , page structure , and internal linking .

Marketing Assistant at B Office, Banja Luka

January 1, 2019 - January 1, 2023

Managed website updates , blog publishing , and digital content organization . Edited and structured articles to i mp rove readability and clarity . Supported daily marketing activities and content preparation .