I’m Dajana, a Social Media & Brand Manager with experience working with luxury and premium brands in the beverage, gourmet food, and lifestyle sectors. I specialize in brand development across digital channels, strategic content creation, and storytelling that drives growth and measurable business results. I focus on presenting a brand as desirable, relevant, and competitive within its category, using cohesive digital and e-commerce strategies to boost awareness and sales. Currently, I’m shaping brand narratives at Frutela Group, managing social media channels, content creation, and digital communication with e-commerce systems. I work across B2B and B2C contexts, delivering premium brand experiences that resonate with target audiences and elevate market position.

Dajana Šarenac

I’m Dajana, a Social Media & Brand Manager with experience working with luxury and premium brands in the beverage, gourmet food, and lifestyle sectors. I specialize in brand development across digital channels, strategic content creation, and storytelling that drives growth and measurable business results. I focus on presenting a brand as desirable, relevant, and competitive within its category, using cohesive digital and e-commerce strategies to boost awareness and sales. Currently, I’m shaping brand narratives at Frutela Group, managing social media channels, content creation, and digital communication with e-commerce systems. I work across B2B and B2C contexts, delivering premium brand experiences that resonate with target audiences and elevate market position.

Available to hire

I’m Dajana, a Social Media & Brand Manager with experience working with luxury and premium brands in the beverage, gourmet food, and lifestyle sectors. I specialize in brand development across digital channels, strategic content creation, and storytelling that drives growth and measurable business results. I focus on presenting a brand as desirable, relevant, and competitive within its category, using cohesive digital and e-commerce strategies to boost awareness and sales.

Currently, I’m shaping brand narratives at Frutela Group, managing social media channels, content creation, and digital communication with e-commerce systems. I work across B2B and B2C contexts, delivering premium brand experiences that resonate with target audiences and elevate market position.

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Language

Bosnian
Advanced
English
Fluent

Work Experience

Marketing Executive at Frutela Group
October 1, 2024 - Present
Planned and executed monthly paid and organic campaigns, tracked KPIs and produced monthly reports, maintained the website, and managed client communications.
Marketing Assistant at Glossa, Banja Luka
July 1, 2024 - October 31, 2024
Actively supported brand growth across various industries from florists and architectural studios to events and conferences. Freelance work included brand positioning consulting and managing Meta and Google Ads campaigns.
Freelance Brand Consultant at Self-employed / Freelance
August 1, 2020 - Present
Drive brand growth across two markets through integrated Retail, HoReCa, and Digital activations; develop positioning strategies and craft impactful brand presentations for a diverse portfolio of premium brands.

Education

B.Sc. in Graphic Engineering (Graphic Technology) at University of Banja Luka
January 1, 2019 - January 1, 2024
Digital Marketing Masterclass (Social Media & AI Video) at Social Media & AI VideoSchool.com
January 1, 2025 - April 1, 2025
Master Mobile & Web Design, UX/UI Design at Zero To Mastery Academy
January 1, 2023 - January 1, 2024

Qualifications

Digital Marketing Masterclass (Social Media & AI)
January 1, 2025 - April 1, 2025
Master Mobile & Web Design, UX/UI Design
January 1, 2023 - January 1, 2024

Industry Experience

Retail, Media & Entertainment, Professional Services, Wholesale & Distribution