I'm a Marketing and Communications Manager with over 10 years of experience driving growth, digital transformation, and visibility for brands. I specialize in digital acquisition (ads, SEO, lead generation) and complex project management, delivering measurable results for E-commerce and event-driven businesses. Bilingual, collaborative leader who thrives in fast-moving teams. I leverage tools like Odoo, Asana, and Slack to turn marketing budgets into concrete ROI and sustainable growth.

DATOUO KOUOKEZO Patrick Leonel

I'm a Marketing and Communications Manager with over 10 years of experience driving growth, digital transformation, and visibility for brands. I specialize in digital acquisition (ads, SEO, lead generation) and complex project management, delivering measurable results for E-commerce and event-driven businesses. Bilingual, collaborative leader who thrives in fast-moving teams. I leverage tools like Odoo, Asana, and Slack to turn marketing budgets into concrete ROI and sustainable growth.

Available to hire

I’m a Marketing and Communications Manager with over 10 years of experience driving growth, digital transformation, and visibility for brands. I specialize in digital acquisition (ads, SEO, lead generation) and complex project management, delivering measurable results for E-commerce and event-driven businesses.

Bilingual, collaborative leader who thrives in fast-moving teams. I leverage tools like Odoo, Asana, and Slack to turn marketing budgets into concrete ROI and sustainable growth.

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Language

French
Fluent
English
Advanced

Work Experience

Digital Marketer at Digital Expertise
October 1, 2025 - Present
Digital Acquisition: Designed and managed strategic lead generation and emailing campaigns (over 50,000 emails per week). Web Performance: Optimized search engine ranking (Junior SEO) and managed Facebook Ads & Google Adsense campaigns. Branding & Influence: Launched Wivro.com products and managed influencer marketing to strengthen brand credibility.
General Manager at Parazit Music
August 1, 2021 - October 1, 2025
360° Strategy: Developed and implemented global communication and marketing strategies to increase the label's and its artists' brand awareness. Tech Deployment: Managed field activation for the launch of applications like Saloon Prived, BantouBeat, and Featlink, reaching over 1,000 users. Music Production: Signed 5 artists for 360-degree production and distributed catalogs for over 30 artists. Creative Content Management: Supervised audio-visual production, including audio and video commercials, and coordinated music events. Influencer Marketing: Established strategic partnerships with influencers to maximize organic reach. Education: Digital Marketing Trainer at Stalwart University Institute.
Marketing and Sales Director at Biocarry Life
June 1, 2019 - September 30, 2019
Expansion: Developed points of sale and branding strategies. Partnerships: Managed event sponsorships and global commercial strategy. E-commerce: Led the deployment of the company’s website. Strategic Direction: Defined and executed marketing and sales plans to increase market share.
General Manager at WISSBUY SARL
December 1, 2018 - June 1, 2019
E-commerce: Created and launched the wissbuy.com online sales platform. Growth Strategy: Developed and executed the business and marketing plan for the company launch, recruiting over 100 vendors and listing 5,000+ products. Logistics: Developed a network of 16 pickup points (10 in Douala, 5 in Yaoundé, 1 in Kribi) and managed street marketing. Traffic Acquisition: Managed digital advertising and field marketing to drive traffic to the site. Brand Management: Branded physical touchpoints to ensure image consistency between web and field operations.
Marketing and Sales Assistant at SHOW SARL
January 1, 2017 - December 31, 2019
Sales: Specialized prospecting for wines and spirits and field activation. Finance: Rigorous tracking of receivables and debt recovery. Operational Management: Coordinated field teams for brand activation campaigns. Reporting: Performance analysis and weekly reporting to senior management.
Accountant and Assistant Manager at 3N Pharma Distri
May 1, 2015 - January 1, 2017
Management: Bookkeeping and operational management of sales teams.
Orange Money 'Commando' at Orange Cameroon
January 1, 2014 - December 31, 2014
Sales Agent at Afriland First Bank
January 1, 2010 - December 31, 2011
Sales/Banking and Insurance sales experience.
Sales Agent at MTN Cameroon
January 1, 2008 - December 31, 2008
Sales role in MTN Village Phone Launch.

Education

MOOC Project Management at Centrale Lille
January 1, 2016 - January 1, 2016
Bachelor’s in Management Science at University of Douala
January 1, 2013 - January 1, 2013
Associate’s Degree (DEUG) in Management Science at University of Douala
January 1, 2010 - January 1, 2010
Baccalauréat G2 (Accounting) at Bafoussam Technical High School
January 1, 2008 - January 1, 2008

Qualifications

MOOC Project Management
January 1, 2016 - January 1, 2016

Industry Experience

Media & Entertainment, Retail, Professional Services, Education