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I’m a Direct Response Video Editor with 3+ years of experience creating performance-driven short-form ads for digital brands and online businesses. I specialize in Meta Ads and TikTok Ads, UGC-style creatives, strong hooks, retention editing, and conversion-focused storytelling. I also produce creative using AI avatars, AI voiceovers, motion graphics, sound design, and generative video tools. I build multiple hook/angle variations for creative testing and A/B testing to help brands improve performance across Meta, TikTok, Instagram/Facebook, and YouTube.…I’m a Direct Response Video Editor with 3+ years of experience creating performance-driven short-form ads for digital brands and online businesses. I specialize in Meta Ads and TikTok Ads, UGC-style creatives, strong hooks, retention editing, and conversion-focused storytelling. I also produce creative using AI avatars, AI voiceovers, motion graphics, sound design, and generative video tools. I build multiple hook/angle variations for creative testing and A/B testing to help brands improve performance across Meta, TikTok, Instagram/Facebook, and YouTube.

Dalila Ruanda Santana

Video Editor, AI Video Editor, Content Producer

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I’m a Direct Response Video Editor with 3+ years of experience creating performance-driven short-form ads for digital brands and online businesses. I specialize in Meta Ads and TikTok Ads, UGC-style creatives, strong hooks, retention editing, and conversion-focused storytelling. I also produce creative using AI avatars, AI voiceovers, motion graphics, sound design, and generative video tools. I build multiple hook/angle variations for creative testing and A/B testing to help brands improve performance across Meta, TikTok, Instagram/Facebook, and YouTube.…I’m a Direct Response Video Editor with 3+ years of experience creating performance-driven short-form ads for digital brands and online businesses. I specialize in Meta Ads and TikTok Ads, UGC-style creatives, strong hooks, retention editing, and conversion-focused storytelling. I also produce creative using AI avatars, AI voiceovers, motion graphics, sound design, and generative video tools. I build multiple hook/angle variations for creative testing and A/B testing to help brands improve performance across Meta, TikTok, Instagram/Facebook, and YouTube.

Available to hire

I’m a Direct Response Video Editor with 3+ years of experience creating performance-driven short-form ads for digital brands and online businesses. I specialize in Meta Ads and TikTok Ads, UGC-style creatives, strong hooks, retention editing, and conversion-focused storytelling.

I also produce creative using AI avatars, AI voiceovers, motion graphics, sound design, and generative video tools. I build multiple hook/angle variations for creative testing and A/B testing to help brands improve performance across Meta, TikTok, Instagram/Facebook, and YouTube.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Beginner

Spanish; Castilian

Beginner

Work Experience

Marketing Intern at Ápice XP Investimentos

April 1, 2025 - April 1, 2026

Supported social media content, visual communication, marketing materials, and digital brand assets.

Freelance Video Editor - Direct Response

January 1, 2023 - Present

Edit high-converting video ads for Meta, TikTok, Instagram, Facebook, and YouTube. Create scroll-stopping hooks, pattern interrupts, CTAs, UGC-style ads, VSL creatives, and retention-focused edits. Develop multiple hooks/angles for A/B and creative testing. Produce creatives using AI avatars, AI voiceovers, AI B-roll, motion graphics, sound design, and generative video assets. Collaborate remotely on creative reviews and revisions, delivering through Frame.io.