Available to hire
I am a performance marketing specialist with over 10 years’ experience of driving measurable ROI across EMEA, APAC, LATAM and North America. I have managed seven-figure budgets for global brands such as TUI, IPG and Proxify, achieving results such as a 31% drop in YouTube CPV through AI-driven testing and automation.
I combine in-depth knowledge of platforms such as Google Ads, Meta and LinkedIn with creative experimentation and data-driven optimisation. I am fluent in English, French and Spanish and help international companies to scale smarter by using AI, automation and cross-channel strategies to deliver efficient and sustainable growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
French
Fluent
Work Experience
Paid Search Specialist at Rebold
July 1, 2025 - PresentStrategies: 31% lower YouTube CPV through AI-driven testing, multi-channel optimisation (Google, Facebook, LinkedIn). Managed seven-figure budgets for global brands (TUI, IPG) across EMEA/APAC/NA/LATAM. Multilingual (French, Spanish, English); Certified in Google Ads (Search & Display), AI Essentials, and Prompt Engineering.
Performance Marketing Lead at Proxify
June 1, 2025 - October 13, 2025Owned and executed the global performance marketing strategy across SEA, Social, Display, YouTube, Retargeting, and Programmatic in 30+ markets. Directed optimisation, attribution modelling, and AI-driven workflows, reducing acquisition costs while managing multi-million ad budgets.
E-Retail Specialist at Reprise
May 1, 2023 - October 13, 2025Managed E-retail onsite campaigns strategy across multiple retailers (France, Spain, Italy) and ensured program-specific coverage and ROAS goals. Ensured activation and management of substantial media budgets and multiple campaigns within top retailers across our portfolio.
Freelance PPC Consultant at Self-Employed
January 1, 2017 - October 13, 2025Provided PPC consulting services for clients in France, focusing on paid search and performance marketing strategies.
Freelance PPC Consultant at Self-Employed
January 1, 2017 - October 13, 2025Served as an independent PPC consultant delivering paid search strategies for clients in France, focusing on campaign structure, bidding strategies, and ROI optimization.
PPC Manager at Darwin Atirao
January 1, 2015 - October 13, 2025Managed PPC campaigns for clients, optimizing structure, bidding, and creative to maximize efficiency and ROI.
Online Marketing Specialist at TUI Travel PLC
January 1, 2012 - October 13, 2025Supported online marketing initiatives for TUI Travel across the UK, coordinating campaigns and ensuring alignment with business goals.
Education
Bachelor of Science (Computer Information System Design) at Kingston University
January 11, 2030 - January 1, 2006Qualifications
Google Ads (Search & Display) Certification
July 1, 2025 - July 1, 2026AI Essentials
July 1, 2025 - July 1, 2026Prompt Engineering
July 1, 2025 - July 1, 2026Google Ads Certification (Search & Display)
July 1, 2025 - July 1, 2026AI Essentials
July 1, 2025 - July 1, 2026Industry Experience
Media & Entertainment, Software & Internet, Travel & Hospitality, Retail, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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