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Results-driven fractional CMO and strategic marketing executive with 15+ years architecting and executing high-impact GTM and performance marketing programs across SaaS, B2B, EdTech, and eCommerce. I specialize in stepping into underperforming digital ecosystems or building marketing functions from the ground up—then delivering measurable growth fast. I bring a balance of board-level strategy and hands-on execution: global market expansion, CRO and performance media, marketing ops and tech stack optimization, and leadership of distributed teams across AU/UK/US/EU. Known for delivering strong first-90-day outcomes and building scalable systems that improve conversion, reduce cost, and grow revenue.…Results-driven fractional CMO and strategic marketing executive with 15+ years architecting and executing high-impact GTM and performance marketing programs across SaaS, B2B, EdTech, and eCommerce. I specialize in stepping into underperforming digital ecosystems or building marketing functions from the ground up—then delivering measurable growth fast. I bring a balance of board-level strategy and hands-on execution: global market expansion, CRO and performance media, marketing ops and tech stack optimization, and leadership of distributed teams across AU/UK/US/EU. Known for delivering strong first-90-day outcomes and building scalable systems that improve conversion, reduce cost, and grow revenue.

Damien Torti

Fractional CMO, Marketing Consultant, Digital Marketer, +2

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Results-driven fractional CMO and strategic marketing executive with 15+ years architecting and executing high-impact GTM and performance marketing programs across SaaS, B2B, EdTech, and eCommerce. I specialize in stepping into underperforming digital ecosystems or building marketing functions from the ground up—then delivering measurable growth fast. I bring a balance of board-level strategy and hands-on execution: global market expansion, CRO and performance media, marketing ops and tech stack optimization, and leadership of distributed teams across AU/UK/US/EU. Known for delivering strong first-90-day outcomes and building scalable systems that improve conversion, reduce cost, and grow revenue.…Results-driven fractional CMO and strategic marketing executive with 15+ years architecting and executing high-impact GTM and performance marketing programs across SaaS, B2B, EdTech, and eCommerce. I specialize in stepping into underperforming digital ecosystems or building marketing functions from the ground up—then delivering measurable growth fast. I bring a balance of board-level strategy and hands-on execution: global market expansion, CRO and performance media, marketing ops and tech stack optimization, and leadership of distributed teams across AU/UK/US/EU. Known for delivering strong first-90-day outcomes and building scalable systems that improve conversion, reduce cost, and grow revenue.

Available to hire

Results-driven fractional CMO and strategic marketing executive with 15+ years architecting and executing high-impact GTM and performance marketing programs across SaaS, B2B, EdTech, and eCommerce. I specialize in stepping into underperforming digital ecosystems or building marketing functions from the ground up—then delivering measurable growth fast.

I bring a balance of board-level strategy and hands-on execution: global market expansion, CRO and performance media, marketing ops and tech stack optimization, and leadership of distributed teams across AU/UK/US/EU. Known for delivering strong first-90-day outcomes and building scalable systems that improve conversion, reduce cost, and grow revenue.

Skills

Experience Level

Expert

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Intermediate

Work Experience

Head of Marketing | Fractional CMO at HORIZONWORKS

November 1, 2025 - Present

Launched a fractional CMO services organisation supporting companies, education providers, and professional services. Developed early client traction across tertiary education, professional associations, international eCommerce, and B2B architecture. Partnered with web design and development teams to ensure projects launch on-time and on-budget, coordinating strategy, execution, and delivery workflows.

Head of Marketing at Confidential

October 1, 2024 - November 1, 2025

Led the complete marketing function through significant transformation, including interstate expansion and brand repositioning. Restructured a 5-person marketing team and built strategy supporting a new capital city location launch. Managed integrated campaigns across multiple digital channels while maintaining brand consistency and commercial alignment. Rebuilt SEO foundations and content architecture, managing agency relationships and internal stakeholders. Implemented a customer journey optimization framework to improve lead quality and conversion performance.

Head Marketing Consultant at HorizonWorks (Confidential)

October 1, 2024 - Present

Leading complete marketing transformation for multiple clients during growth phases, including multi-location organisations and interstate expansion. Built and managed a 5-person marketing team with frameworks for strategy development, execution, and performance measurement. Spearheaded SEO and content strategy and execution using AI-powered workflows, partnering with internal stakeholders and external agency teams. Implemented analytics and reporting to enable data-driven optimisation across the customer lifecycle, improving lead quality and conversion metrics. Focus areas include brand repositioning, market expansion strategy, team development, marketing operations overhaul, and AI integration.

Digital Marketing Manager at STRAIGHTCURVE

October 1, 2023 - September 1, 2024

Delivered global marketing initiatives supporting expansion into six markets (Australia, UK, US, Netherlands, Norway, New Zealand). Led conversion rate optimisation across multiple international websites, improving traffic quality and conversion performance. Launched and scaled paid advertising campaigns for new markets while navigating regulatory and cultural considerations. Architected AI-assisted SEO and content marketing strategies for successful market entry and revenue generation. Developed customer journey mapping and email automation supported by analytics and AI-powered personalisation.

Head of Digital Marketing at ALPHACRUCIS UNIVERSITY COLLEGE

October 1, 2021 - February 1, 2023

Owned end-to-end digital marketing function with an annual budget of $250,000, responsible for generating qualified student inquiry pipeline across multiple academic programmes. Reduced average CPC by 66% while decreasing total campaign spend by 12%. Increased conversions by 360% while reducing cost per conversion by 66%. Directed SEO and content strategy across multiple institutional websites, improving organic visibility and inquiry volume. Managed vendor selection and oversight for major website development initiatives to improve marketing ROI and cost efficiency.

Head of Digital Marketing at INTELLIHR (SaaS)

July 1, 2018 - August 31, 2020

Owned worldwide website performance, international marketing strategy, sales enablement, and product marketing for a B2B SaaS platform. Delivered first-90-day performance gains: reduced Google Ads CPC by 68.85% (from $15.45 to $4.81), increased conversions by 318% (from 20 to 83.67 per month), reduced cost per conversion by 69.79%, and reduced impression share loss due to budget constraints by 71.52%.

Head of Digital Marketing at INTELLIHR (B2B SaaS)

July 1, 2018 - August 1, 2020

Managed worldwide digital presence, international marketing strategy, product marketing, and sales support for an enterprise HR SaaS platform. Focused on sales enablement and high-velocity pipeline generation. In the first 90 days: reduced Google Ads CPC by 68.85% ($15.45 to $4.81), increased monthly conversions by 318% (20 to 83.67), reduced cost per conversion by 69.79%, and decreased impression share loss due to budget limitations by 71.52%. Built sales enablement collateral and marketing programmes supporting enterprise sales cycles and created analytics for marketing contribution attribution to pipeline and revenue.

Digital Marketing Strategist at VISION6 (SaaS)

June 1, 2017 - June 30, 2018

Expanded client base and ARR through integrated digital marketing strategy. Led a creative team (designers, videographers, content writers) to strengthen corporate brand presence. Delivered a 240% increase in form submissions and a 152% increase in website traffic within the first 90 days. Developed a content marketing engine that consistently generated qualified MQLs.

Digital Marketing Strategist at VISION6 (B2B SaaS)

June 1, 2017 - June 1, 2018

Drove growth marketing and brand development for an email marketing SaaS platform, expanding client base and increasing ARR. Led a cross-functional creative team (designers, videographers, content creators) to strengthen brand positioning and digital presence. In first 90 days achieved a 240% increase in form submissions and 152% increase in website traffic. Developed a content marketing engine to generate consistent qualified leads and supported sales with targeted campaigns and nurture programmes improving conversion rates.