I am an analytical and results-focused Social Media and Digital Content Strategist with hands-on experience driving measurable growth across Facebook, Instagram, TikTok, and LinkedIn. I merge creative content production (video and graphics) with data-driven performance analysis to build robust editorial calendars, optimize SEO elements, and execute campaigns that align with corporate and institutional objectives.

OWOEYE OLUWADAMILOLA DEBORAH

I am an analytical and results-focused Social Media and Digital Content Strategist with hands-on experience driving measurable growth across Facebook, Instagram, TikTok, and LinkedIn. I merge creative content production (video and graphics) with data-driven performance analysis to build robust editorial calendars, optimize SEO elements, and execute campaigns that align with corporate and institutional objectives.

Available to hire

I am an analytical and results-focused Social Media and Digital Content Strategist with hands-on experience driving measurable growth across Facebook, Instagram, TikTok, and LinkedIn.

I merge creative content production (video and graphics) with data-driven performance analysis to build robust editorial calendars, optimize SEO elements, and execute campaigns that align with corporate and institutional objectives.

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Language

English
Fluent

Work Experience

Remote Social Media Manager Intern at Starrlites Groups
November 1, 2025 - Present
Plan and execute daily content scheduling across Instagram and Facebook, ensuring a consistent brand voice and a 100% on-time publication cadence. Engage with followers through thoughtful community management, fostering a trust-based community that increased brand loyalty metrics. Track and manage targeted ad campaigns to generate qualified leads in the wellness space, achieving a 15% conversion rate. Publish high-quality content that drove a 25% increase in followers within 3 months while maintaining an authentic, non-salesy brand identity.
Remote Social Media Manager at VSAVE
September 1, 2025 - December 1, 2025
Track and analyze key social metrics to refine content strategy, resulting in a 30% growth in organic lead generation within the CPG landscape. Manage UGC collaborations and influencer partnerships to enhance brand visibility and establish authority in the wellness and savings industry. Plan and optimize social media ad budgets to maximize reach and engagement while partnering with CX teams to align messaging.
Digital Content Strategist & Creator at Caleb University
May 1, 2025 - August 1, 2025
Plan and manage comprehensive content strategies for TikTok and Instagram that boosted audience engagement by 40%. Publish SEO-optimized content to drive a 60% increase in organic traffic, prioritizing brand trust over trend-chasing tactics. Track viewer retention metrics for high-quality video content, achieving a 35% improvement through data-driven storytelling.
UGC Creator at NUMBUZIN Korea
May 1, 2025 - July 1, 2025
Manage UGC collaborations with wellness brands to create authentic, relatable content that resonates with the core demographic. Track and utilize analytics to optimize UGC content strategy, ensuring alignment with brand voice and consistent content cadence.
Social Media Manager at VSave
September 1, 2025 - November 1, 2025
Managed content creation, curation, and scheduling for multiple social channels including Facebook, Twitter, Instagram, and TikTok. Generated content ideas to engage target audiences and increase followers, consistently managing daily posts to boost engagement across platforms. Built and ran successful social media campaigns, ensuring alignment with corporate brand strategy. Collaborated closely with design team members to create visually appealing graphics for use across all channels.

Education

B.Sc. at Caleb University
November 12, 2021 - August 25, 2025
Bachelor of Science (B.Sc.) in Biochemistry at Caleb University
November 1, 2022 - August 1, 2025
Bachelor of Science (B.Sc.) in Biochemistry at Caleb University
January 1, 2022 - January 1, 2025

Qualifications

Social Media Marketing - HubSpot Academy
January 1, 2025 - February 28, 2026
Mastering Information Technology Ethics - Caleb University
January 1, 2025 - February 28, 2026
Microsoft Office Word
January 11, 2030 - April 15, 2026
Mastering of Information Technology Ethics
January 11, 2030 - April 15, 2026
Microsoft Office PowerPoint
January 11, 2030 - April 15, 2026

Industry Experience

Consumer Goods, Media & Entertainment, Healthcare, Software & Internet, Professional Services