Dan Carroll
I didn't find design — I circled around it for years. Writing, cooking, art — I tried a lot of things before anything clicked.
About
I didn’t find design — I circled around it for years.
Writing, cooking, art — I tried a lot of things before anything clicked. When it did, I went back to college in my 30s for my second degree. Best decision I’ve made.
Before that I’d spent years in retail and e-commerce learning what makes people stop, look and buy — and what makes them scroll straight past. Then in the third sector, I put that instinct to work across marketing, communications and brand — growing social audiences by 140% and launching a merchandise range that generated over £7,000 in its first year.
I believe the best design comes from lived experience. If you’re a small business, a startup or a charity, I’m not guessing at what your audience needs — I’ve worked in those worlds, and that shapes everything I do.
My process is consultative and structured, but the thinking behind it is instinct-led. I ask a lot of questions, I push back when something isn’t working, and I care as much about whether the work connects as whether it looks good.
Currently taking on new projects at danieljohncreative.com
- 15 years' experience
- Joined September 2026
Industry experience
- Non-Profit Organization
- Education
More experts in Glasgow, United Kingdom
Work experience· 5 roles
Marketing and communications role supporting integrated campaigns, fundraising and awareness activity, and consistent brand communication. Worked with senior leadership to align strategy and content delivery with organisational goals.
Lead marketing and communications strategy, campaigns, and content delivery aligned with key communications and fundraising goals. Serve as a brand champion, refreshing the brand and ensuring consistent voice, tone, and design across channels. Direct in-house design and content production for digital, print, and marketing materials, including work built from impact reports. Improve internal communications for a remote workforce by embedding processes that strengthen clarity and engagement for staff seeking comms support. Deliver integrated multi-channel campaigns (digital, print, media) to raise awareness, grow the charity’s profile, and support fundraising targets; produce impact storytelling focused on LGBTQ+ young people’s lived experience.
Produced quality graphics, merchandise, and copy for clients including Beatson Cancer Charity, Nandos/ord off & Robbins (as written), and The West Highland Way. Supported team management by delivering meaningful support and community engagement across all communication channels, overseeing logistics, warehousing, and dispatch for an e-commerce brand.
Education
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