Born and raised in Adelaide, Dan has spent years leading integrated, multi-channel advertising strategy in senior commercial and marketing roles with deep experience in sport, entertainment and government campaign delivery. Dan is currently in the top 10% of Replit Agent users worldwide, and is deeply experience with launching and delivering end to end, AI driven projects. Dan runs his own private consulting business that was primarily established to give small and medium businesses access to practical, senior marketing guidance that connects strategy to execution in the real world — without the overhead of an agency or the commitment of a full-time hire. When the work calls for it, Dan brings in a trusted network of senior specialists across creative, measurement and technology — people he's worked with across multiple categories and knows can deliver. Brand & Marketing Leadership - LIV Golf Adelaide 2026 Global Digital & Social Platforms - Meta 2017-2025 Media & Audience Strategy - Foxtel • Fairfax Media • Meltwater Qualifications & Education - The Marketing Academy Top 30, Grad Dip Marketing UniSA (2010), B. International Studies Adelaide University (2004)…

Dan Flanagan

Born and raised in Adelaide, Dan has spent years leading integrated, multi-channel advertising strategy in senior commercial and marketing roles with deep experience in sport, entertainment and government campaign delivery. Dan is currently in the top 10% of Replit Agent users worldwide, and is deeply experience with launching and delivering end to end, AI driven projects. Dan runs his own private consulting business that was primarily established to give small and medium businesses access to practical, senior marketing guidance that connects strategy to execution in the real world — without the overhead of an agency or the commitment of a full-time hire. When the work calls for it, Dan brings in a trusted network of senior specialists across creative, measurement and technology — people he's worked with across multiple categories and knows can deliver. Brand & Marketing Leadership - LIV Golf Adelaide 2026 Global Digital & Social Platforms - Meta 2017-2025 Media & Audience Strategy - Foxtel • Fairfax Media • Meltwater Qualifications & Education - The Marketing Academy Top 30, Grad Dip Marketing UniSA (2010), B. International Studies Adelaide University (2004)…

Available to hire

Born and raised in Adelaide, Dan has spent years leading integrated, multi-channel advertising strategy in senior commercial and marketing roles with deep experience in sport, entertainment and government campaign delivery.

Dan is currently in the top 10% of Replit Agent users worldwide, and is deeply experience with launching and delivering end to end, AI driven projects.

Dan runs his own private consulting business that was primarily established to give small and medium businesses access to practical, senior marketing guidance that connects strategy to execution in the real world — without the overhead of an agency or the commitment of a full-time hire.

When the work calls for it, Dan brings in a trusted network of senior specialists across creative, measurement and technology — people he’s worked with across multiple categories and knows can deliver.

Brand & Marketing Leadership - LIV Golf Adelaide 2026
Global Digital & Social Platforms - Meta 2017-2025
Media & Audience Strategy - Foxtel • Fairfax Media • Meltwater

Qualifications & Education - The Marketing Academy Top 30, Grad Dip Marketing UniSA (2010), B. International Studies Adelaide University (2004)

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Work Experience

Marketing Specialist | Founder at Lafonz
May 1, 2026 - Present
Lafonz is a marketing and partnerships consultancy for founder-led Australian businesses ($1M–$20M revenue) that can't justify a full-time CMO — senior-operator thinking without the overhead. As founder, I built it end to end: defined the offer (diagnostic, 90-day plan, quarterly growth engagement, AI-augmented delivery), built the delivery templates, launched the website, and signed the first client — a 12-month,
Agency Partner at Meta
April 1, 2017 - November 30, 2025
Client and agency partnerships, sales programs, platform go-to-market - Managed strategic relationships with agency holding groups and their brand clients, acting as the primary link between Meta's platform and agency/brand planning and buying teams - Drove platform adoption — briefing agencies and clients on new ad products, formats and measurement tools, and translating platform roadmap into commercial opportunity - Ran sales programs and GTM initiatives to grow ad spend across managed accounts, working cross-functionally with product, measurement and creative teams - Advised on campaign strategy and media planning, bringing platform data and best practice into agency planning cycles - Translated between platform/product language and brand/agency commercial reality — a recurring thread across the whole Meta tenure - Built long-cycle relationships with senior agency and client stakeholders, prioritising trust and repeat business over one-off wins

Education

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Qualifications

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Industry Experience

Computers & Electronics, Financial Services, Government, Media & Entertainment, Healthcare, Retail, Non-Profit Organization, Professional Services, Travel & Hospitality, Consumer Goods
    Lafonz

    Marketing and partnerships consultancy for founder-led Australian businesses

    Built Lafonz from scratch — brand, offer, delivery infrastructure and website — and converted it from concept to a signed, paying client within three months. It brings senior-operator marketing and partnerships experience (Fairfax, Foxtel, Meta, LIV Golf) to founder-led AU businesses ($1M–$20M revenue) that can’t justify a full-time CMO.

    What I did

    • Defined a deliberately narrow offer: diagnostic + 90-day plan, quarterly growth engagement, paid social strategy, and AI-augmented delivery. No execution-only retainers, no paid media management, no hourly billing.
    • Built the full delivery infrastructure before selling anything — diagnostic, 90-day plan, quarterly success plan, monthly reporting, briefs, and proposal templates — so every engagement runs a repeatable, senior-grade process from day one.
    • Designed and launched the website (live May 2026), positioned around “senior thinking, no fluff.”
    • Converted a job application into a consultancy: reframed a Bowls SA hiring brief as a retainer engagement instead of an FTE role, and won a 12-month, $60k signed scope of work — longer and stronger than the original ask.
    • Built AI-augmented delivery into the product itself, not as backend efficiency — every client gets a dedicated Claude Project on their brand and data, plus a prompt library, as standard.

    Strengths this shows

    • Commercial pattern-matching — reading an org’s real need faster than it articulated it, and reshaping the deal to match
    • Storytelling for revenue — turning a generic hiring brief into a signed retainer
    • Operating discipline — infrastructure built before the first sales conversation
    • Translating between worlds — platform thinking (Meta) applied to brand and agency problems (Fairfax, Foxtel, LIV), applied again to a founder-led sports body
    • Long-cycle relationship building — the outcome came from a real conversation, not a cold pitch
    • Restraint — broader prospecting held back until there’s a case study, not just a live site

    Outcome
    First paying client secured within three months of launch: Bowls SA, 12-month retainer, $60k. Lafonz now runs as a proof-of-concept engagement building the case study for broader prospecting.