I'm a Senior Creative with 25 years of experience delivering brand identity, campaigns, editorial design and high-impact presentations across publishing, sport, lifestyle and consumer brands. I've built a long-standing independent practice by becoming a trusted partner to client teams, producing ready-to-use artwork at pace and maintaining brand consistency under pressure. I'm known for strong visual judgment, calm stakeholder communication and reliable delivery, and I'm now looking to bring this breadth of experience into a permanent in-house role. I thrive on collaborative, cross-functional work and delivering strategic design solutions that move audiences. My approach combines rigorous visual thinking with practical production know-how to provide teams with work that is both beautiful and production-ready.…

Dan Smith

5.0 (3 reviews)

I'm a Senior Creative with 25 years of experience delivering brand identity, campaigns, editorial design and high-impact presentations across publishing, sport, lifestyle and consumer brands. I've built a long-standing independent practice by becoming a trusted partner to client teams, producing ready-to-use artwork at pace and maintaining brand consistency under pressure. I'm known for strong visual judgment, calm stakeholder communication and reliable delivery, and I'm now looking to bring this breadth of experience into a permanent in-house role. I thrive on collaborative, cross-functional work and delivering strategic design solutions that move audiences. My approach combines rigorous visual thinking with practical production know-how to provide teams with work that is both beautiful and production-ready.…

Available to hire

I’m a Senior Creative with 25 years of experience delivering brand identity, campaigns, editorial design and high-impact presentations across publishing, sport, lifestyle and consumer brands. I’ve built a long-standing independent practice by becoming a trusted partner to client teams, producing ready-to-use artwork at pace and maintaining brand consistency under pressure. I’m known for strong visual judgment, calm stakeholder communication and reliable delivery, and I’m now looking to bring this breadth of experience into a permanent in-house role.

I thrive on collaborative, cross-functional work and delivering strategic design solutions that move audiences. My approach combines rigorous visual thinking with practical production know-how to provide teams with work that is both beautiful and production-ready.

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Work Experience

Senior Creative at Blueprint x
January 1, 2022 - Present
Lead creative delivery across design and animation for sports and media-focused projects. Produce pitch decks, social animations and fast-turnaround digital assets for elite footballers, rights holders and broadcast-related work. Partner with internal teams to shape visual storytelling, maintain brand consistency and deliver high-quality work to tight deadlines. Work across motion, print and digital outputs, bringing flexibility and pace to commercially driven briefs.
Head of Design at Shibui Surf and Skate
January 1, 2020 - Present
Lead brand and visual direction across apparel, packaging, digital content and campaign creative. Manage end-to-end creative production, including supplier liaison, print procurement and artwork delivery. Support freelance and junior design resource, helping maintain consistency, quality and workflow standards. Build a cohesive visual presence across surf and skate audiences through considered, product-led communication.
Independent Senior Creative Consultant at Selected clients across publishing, sport, lifestyle and FMCG
January 1, 2009 - Present
Provide senior-level creative support to brands, publishers and agencies across identity, marketing, editorial, presentation and print design. Embed quickly into client teams and work closely with marketers, editors, founders and stakeholders to deliver commercially focused creative solutions. Built long-term client relationships through reliability, adaptability and consistently high standards across fast-paced environments.

Education

BA (Hons) Graphic Design & Visual Communication at Bath Spa University
January 11, 2030 - April 7, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Gaming, Software & Internet, Retail, Professional Services
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