Hi, I’m Dana. I’m a marketing strategist with a foundation in the events industry, starting from age 17. I love psychology-driven campaigns that decode consumer behavior and help craft compelling narratives. I’m passionate about leveraging digital platforms for social media and content marketing to build authentic brand-consumer connections and deliver meaningful results. I excel at increasing brand awareness, driving conversions, and fostering loyalty through collaborative, data-informed approaches. My experience spans university and remote agency settings, where I’ve planned, promoted, and executed campaigns and events, while continually refining content that resonates with audiences and aligns with brand objectives.

Dana Mahmoudi

Hi, I’m Dana. I’m a marketing strategist with a foundation in the events industry, starting from age 17. I love psychology-driven campaigns that decode consumer behavior and help craft compelling narratives. I’m passionate about leveraging digital platforms for social media and content marketing to build authentic brand-consumer connections and deliver meaningful results. I excel at increasing brand awareness, driving conversions, and fostering loyalty through collaborative, data-informed approaches. My experience spans university and remote agency settings, where I’ve planned, promoted, and executed campaigns and events, while continually refining content that resonates with audiences and aligns with brand objectives.

Available to hire

Hi, I’m Dana. I’m a marketing strategist with a foundation in the events industry, starting from age 17. I love psychology-driven campaigns that decode consumer behavior and help craft compelling narratives. I’m passionate about leveraging digital platforms for social media and content marketing to build authentic brand-consumer connections and deliver meaningful results.

I excel at increasing brand awareness, driving conversions, and fostering loyalty through collaborative, data-informed approaches. My experience spans university and remote agency settings, where I’ve planned, promoted, and executed campaigns and events, while continually refining content that resonates with audiences and aligns with brand objectives.

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Experience Level

Language

English
Fluent

Work Experience

Marketing Officer at Liwa University
November 1, 2024 - Present
Manage the university’s social media presence across multiple platforms, creating content highlighting campus life, student achievements, and community engagement. Produce photo and video content covering events, workshops, school visits, exhibitions, and other activities; coordinate marketing materials with agencies to ensure brand-aligned quality. Serve on the LU Event Committee and oversee the marketing store and inventory of branded items for events and promotions.
Social Media Manager / Copywriter at Dream Big Media
May 1, 2021 - November 1, 2023
Monitored and analyzed social media performance to optimize engagement. Generated compelling English content for marketing materials, internal communications, product descriptions, websites, and social posts. Developed and managed campaigns aligned with client goals and identified emerging trends to maintain a competitive edge.
Data Entry Specialist (Part-time) at Erth
January 1, 2023 - January 1, 2023
Accurately entered and maintained healthcare personnel data; verified accuracy and completeness; scanned employee badges to record participation in healthcare training programs.
Event Facilitator at ADNEC Group
January 1, 2019 - June 30, 2023
Welcomed attendees, managed event registrations, demonstrated Virtual Reality experiences, provided product guidance, and supported event setup and logistics for upcoming events and services.
Marketing Intern at Seven Media
January 1, 2024 - February 1, 2024
Produced digital content for social media, blogs, and newsletters; conducted competitive analysis to identify trends and opportunities; supported promotional events; drafted reports with KPI insights; assisted PR by drafting press releases and pitches.
Marketing Intern at Jannah Hotels & Resorts
July 1, 2023 - August 31, 2023
Managed the Malaga Lounge Instagram account, curated content and posting schedules, and developed campaigns to boost engagement; prepared monthly performance reports to guide strategy.

Education

Bachelor of Business Administration (BBA), Digital Marketing and Communication at Abu Dhabi University
January 11, 2030 - July 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services