I am an experienced digital marketing specialist with more than ten years in the industry, working both within agencies and client-side. Over the course of my career, I have become increasingly attuned to the primacy of meaningful data to inform the design of the customer experience, particularly in terms of how and when to engage with customers for maximum effectiveness and the characteristics of their online brand interaction. I am fascinated by customer behaviour and apply these learnings as a way to guide a personalised user experience. My experience includes managing clients of all sizes, and developing online marketing strategies for customer acquisition, re-engagement, revenue and growth. In addition to client servicing, I have extensive leadership experience, and am adept at project managing across multiple teams. In my current role I lead performance marketing for one of Australia’s most iconic brands, with a laser forcus on profitability and high return marketing campaigns.…I am an experienced digital marketing specialist with more than ten years in the industry, working both within agencies and client-side. Over the course of my career, I have become increasingly attuned to the primacy of meaningful data to inform the design of the customer experience, particularly in terms of how and when to engage with customers for maximum effectiveness and the characteristics of their online brand interaction. I am fascinated by customer behaviour and apply these learnings as a way to guide a personalised user experience. My experience includes managing clients of all sizes, and developing online marketing strategies for customer acquisition, re-engagement, revenue and growth. In addition to client servicing, I have extensive leadership experience, and am adept at project managing across multiple teams. In my current role I lead performance marketing for one of Australia’s most iconic brands, with a laser forcus on profitability and high return marketing campaigns.WWWW…