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I’m a brand strategist and creative director who builds social-first worlds where craft, taste, and storytelling come together—across content systems, campaigns, and final digital assets. I specialize in creating editorial content calendars, writing brand voice and story-led copy, and producing visuals (photoshoots direction, video editing, and performance reporting) for premium lifestyle brands. I also enjoy turning strategy into execution across multiple formats: email marketing, Shopify launches and campaigns, and influencer/UGC partnerships that feel authentic to the brand. With a strong foundation in design and communication, plus proficiency with tools like Photoshop, Premiere, Figma, and Meta/Google analytics, I help brands refine positioning and deliver measurable growth.…I’m a brand strategist and creative director who builds social-first worlds where craft, taste, and storytelling come together—across content systems, campaigns, and final digital assets. I specialize in creating editorial content calendars, writing brand voice and story-led copy, and producing visuals (photoshoots direction, video editing, and performance reporting) for premium lifestyle brands. I also enjoy turning strategy into execution across multiple formats: email marketing, Shopify launches and campaigns, and influencer/UGC partnerships that feel authentic to the brand. With a strong foundation in design and communication, plus proficiency with tools like Photoshop, Premiere, Figma, and Meta/Google analytics, I help brands refine positioning and deliver measurable growth.

Danae

Brand Strategist, Creative Director, Project Manager, +3

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I’m a brand strategist and creative director who builds social-first worlds where craft, taste, and storytelling come together—across content systems, campaigns, and final digital assets. I specialize in creating editorial content calendars, writing brand voice and story-led copy, and producing visuals (photoshoots direction, video editing, and performance reporting) for premium lifestyle brands. I also enjoy turning strategy into execution across multiple formats: email marketing, Shopify launches and campaigns, and influencer/UGC partnerships that feel authentic to the brand. With a strong foundation in design and communication, plus proficiency with tools like Photoshop, Premiere, Figma, and Meta/Google analytics, I help brands refine positioning and deliver measurable growth.…I’m a brand strategist and creative director who builds social-first worlds where craft, taste, and storytelling come together—across content systems, campaigns, and final digital assets. I specialize in creating editorial content calendars, writing brand voice and story-led copy, and producing visuals (photoshoots direction, video editing, and performance reporting) for premium lifestyle brands. I also enjoy turning strategy into execution across multiple formats: email marketing, Shopify launches and campaigns, and influencer/UGC partnerships that feel authentic to the brand. With a strong foundation in design and communication, plus proficiency with tools like Photoshop, Premiere, Figma, and Meta/Google analytics, I help brands refine positioning and deliver measurable growth.

Available to hire

I’m a brand strategist and creative director who builds social-first worlds where craft, taste, and storytelling come together—across content systems, campaigns, and final digital assets. I specialize in creating editorial content calendars, writing brand voice and story-led copy, and producing visuals (photoshoots direction, video editing, and performance reporting) for premium lifestyle brands.

I also enjoy turning strategy into execution across multiple formats: email marketing, Shopify launches and campaigns, and influencer/UGC partnerships that feel authentic to the brand. With a strong foundation in design and communication, plus proficiency with tools like Photoshop, Premiere, Figma, and Meta/Google analytics, I help brands refine positioning and deliver measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Communication Director at Institutional Campaign Consulting

July 1, 2026 - October 1, 2026

Led full communication for an institutional campaign. Owned platform, positioning, tone of voice, press relations, website, social visuals, and print/official materials. Set up e-mailing and personalized letters to voters. Mapped and segmented a 465-voter audience by voting weight and geography to prioritize outreach and field meetings. Built and supported production with 30+ AI-assisted tools while maintaining quality.

Creative Project Manager at Virgo Creative Luxury Communication Agency

March 1, 2023 - March 1, 2024

Branding, campaign, and digital content projects for premium clients, from strategic brief to delivery. Wrote creative briefs, strategic decks, market studies, and brand recommendations. Coordinated creative teams, freelancers, clients, and vendors—handling priorities, planning, quality, and budgets—and reported to the COO.

Brand Strategist & Creative Director at Atellas Studio

May 1, 2020 - Present

Social media, brand strategy, and premium lifestyle content. Built social media content systems (editorial planning, feed templates, copywriting, creator/UGC briefs), defined brand platforms and positioning (tone of voice, content pillars), and produced launch assets (shoots, graphics, newsletters, landing pages, websites, brand presentations). Tracked content and website performance using Meta Business Suite and Google Analytics to refine strategy and report results. Evaluated and optimized e-commerce and merchandising on Shopify using prioritized action plans.

Art Director – Digital Luxury at Mazarine Communication Agency

June 1, 2019 - May 1, 2020

Campaigns and digital activations for international luxury houses on the Chinese market. Owned art direction for campaigns, social media content, and communication assets. Directed end-to-end shoots including set design, styling, on-set supervision, and post-production.

Content Designer (Internship & Freelance) at Swarovski Premium Jewellery

September 1, 2014 - January 1, 2018

Created brand content from A to Z for social media, events, fashion weeks, lookbooks, and seasonal campaigns. Handled visual research, styling, mood boards, and trend analysis; worked with design, marketing, and PR teams from concept to shoot and post-production.