Available to hire
Versatile Creative Content Producer and Video Production Specialist with 20+ years of end-to-end content creation experience—from concept development and on-set production to post-production and final delivery. Founder of a production company that grew from a solo venture into a five-person team serving major South African and international brands.
Now based in Switzerland, I bring entrepreneurial drive, broadcast-standard technical expertise, and a strong instinct for brand storytelling. I’m equally comfortable directing high-budget TV commercials, producing internal corporate content, or crafting social media campaigns that perform.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
German
Intermediate
Work Experience
Digital Content Producer & Photographer at SPAR Switzerland (in-house)
October 1, 2024 - PresentSole in-house content producer for SPAR Switzerland and TopCC brands, owning the complete production pipeline: ideation, concept development, scripting, on-set production, editing, and final delivery. Produces content for new product launches, supplier-led materials, social media assets, and internal corporate communications.
Partners closely with Marketing to ensure visual content aligns with seasonal campaigns, brand guidelines, and commercial objectives. Plans and executes seasonal campaign videos and accompanying photo assets. Works with casting companies to source talent, and shoots eight magazine publications each year with a focus on Food and Wine.
Transitioned from contract producer to permanent staff in 2024 after consistently delivering high-quality output and strengthening brand identity.
Digital Content Producer & Photographer at SPAR Switzerland / TopCC brands (Spar in-house role)
October 1, 2024 - October 1, 2026Sole in-house producer for all video and photography for SPAR Switzerland and TopCC brands. Own the end-to-end content pipeline: ideation, concept development, scripting, on-set production, editing, and final delivery without relying on external agencies. Produce assets for new product launches, supplier-led materials, social media campaigns, and internal corporate communications.
Partner with the Marketing team to ensure visual output matches seasonal campaigns, brand guidelines, and commercial objectives. Plan and execute seasonal campaign videos plus supporting photo assets. Coordinate talent sourcing with casting companies. Shoot the eight magazine publications each year focused on Food and Wine. Transitioned from contract producer to permanent staff in 2024 based on consistent high-quality delivery and meaningful contribution to brand identity.
Digital Content Producer & Photographer at SPAR Switzerland (SPAR CH) / SPAR Switzerland & TopCC brands
October 1, 2024 - PresentSole in-house content producer for SPAR Switzerland and TopCC brands. Independently manages the full content pipeline: ideation, concept development, scripting, on-set production, editing, and final delivery—reducing reliance on external agencies. Produces content for new product launches, supplier-led materials, social media assets, and internal corporate communications. Works closely with Marketing to align visuals with seasonal campaigns, brand guidelines, and commercial objectives. Plans and executes seasonal campaign videos and photo assets, sources talent with casting companies, and shoots eight magazine publications annually focused on Food and Wine. Transitioned from contract to permanent staff in 2024 due to consistently high-quality output and measurable contribution to brand identity.
Digital Content Producer & Photographer at SPAR advertising agency (South Africa) - in-house asset
August 1, 2023 - October 1, 2024Worked in an in-house content role supporting SPAR’s advertising activities in South Africa, performing similar responsibilities to the current SPAR in-house content producer role: producing video/photography assets for brand and marketing needs and supporting campaign execution through visual content.
Digital Content Producer & Photographer at Paton Tupper (in-house SPAR chain)
August 1, 2023 - October 1, 2024Worked as an in-house content asset supporting SPAR’s advertising function in Switzerland, performing the same responsibilities as the later SPAR in-house role: production and delivery of branded visual content aligned to marketing needs and campaign objectives.
Digital Content Producer & Photographer (in-house role for SPARs advertising agency) at Paton Tupper (in-house SPAR CH)
August 1, 2023 - September 30, 2024In Switzerland, served as an in-house asset supporting SPAR’s advertising operations in a role comparable to earlier experience. Responsible for producing digital content and supporting ongoing campaign/asset needs across video and photographic outputs.
Founder & Creative Director at Dane Maxwell Productions
January 1, 2007 - October 1, 2023Established and grew an independent production company from a solo venture into a five-person team within three years. Secured a substantial long-term contract with the Mr Price Group, producing monthly TV communications broadcasts for all five retail divisions for over a decade. Achieved VAT registration by 2010, reflecting sustained business growth. Produced broadcast and digital content for leading South African advertising agencies including Ogilvy, TBWA Coastal, Hardy Boys, 13 Floor, Avatar DBN, and Paton Tupper. Delivered high-profile production at the 2009 Jeffreys Bay WQS surfing event (live webcast to a worldwide audience). Served as a production partner with ABC Australia for the 2010 FIFA World Cup hosted in South Africa, managing end-to-end client engagements from pitching and budgeting to scheduling, on-set direction, and final delivery.
35mm Film Loader at Freelance
January 1, 2003 - December 31, 2006Professional camera loader on high-budget 35mm commercial film productions across South Africa and the wider African continent. Delivered under stringent international film industry standards in dynamic, high-pressure advertising environments.
Contributed to campaigns for global brands including Smirnoff, Ford Ranger, Ocean Spray, Orange, Vodafone, Unilever, and SPAR.
35mm Film Loader (Freelance) at Freelance
January 1, 2003 - January 1, 2006Functioned as a professional camera loader on numerous high-budget 35mm commercial film productions across South Africa and the wider African continent. Maintained stringent international film industry standards under dynamic, high-pressure advertising schedules. Contributed to campaigns for global brands including Smirnoff, Ford Ranger, Ocean Spray, Orange, Vodafone, Unilever, and SPAR.
35mm Film Loader (Freelance)
January 1, 2003 - January 1, 2006Worked as a professional camera loader on high-budget 35mm commercial film productions across South Africa and parts of the African continent. Followed stringent international film industry standards under dynamic, high-pressure advertising conditions. Contributed to campaigns for major global brands including Smirnoff, Ford Ranger, Ocean Spray, Orange, Vodafone, Unilever, and SPAR.
Education
National Diploma, Film & Television Production at Durban Institute of Technology
January 1, 2001 - January 1, 2003RPC License (Restricted Radio Telephony License) (D-SACAA Accredited) at RPAS Drone Training Academy
January 1, 2017 - January 1, 2017National Diploma, Film & Television Production at Durban Institute of Technology
January 1, 2001 - January 1, 2003RPAS Drone Training at RPAS Drone Training Academy
January 1, 2017 - January 1, 2017National Diploma, Film & Television Production at Durban Institute of Technology
January 1, 2001 - January 1, 2003RPAS Drone Training at RPAS Drone Training Academy
January 1, 2017 - January 1, 2017Qualifications
Diploma in Video Technology
January 1, 2001 - August 1, 2003D-SACAA Accredited RPC License (Restricted Radio Telephony License)
July 1, 2017 - July 20, 2017DSACAA Accredited RPC License (Restricted Radio Telephony License)
January 1, 2017 - August 20, 2026D-SACAA Accredited RPC License
January 1, 2017 - August 20, 2026Restricted Radio Telephony License
January 1, 2017 - August 20, 2026Award: SNEMNETA Edit Award
January 1, 2002 - January 1, 2002Award: Best Director - Home Take Over
January 1, 2004 - January 1, 2004Award: Best in Initiative - Outstanding Achievement (IABC Golden Quill)
January 1, 2004 - January 1, 2004Industry Experience
Media & Entertainment, Retail, Education, Professional Services
Hire a Content Producer
We have the best content producer experts on Twine. Hire a content producer today.