I’m Danielle “Dani” Asante, a senior producer and storyteller with 14+ years of experience leading creative production from concept through delivery. I translate complex ideas into visually powerful, emotionally resonant video experiences for broadcast, digital, and internal communications, while mentoring talent and guiding cross-functional teams to deliver consistently compelling storytelling. My work blends strong narrative with design sensibilities and streamlined production workflows, partnering with health, finance, and wellness experts to build trust with diverse audiences across CBS Stations on the East Coast and beyond. I’m passionate about elevating brands through authentic storytelling that informs, inspires, and connects people.…

Danielle “Dani” Asante

I’m Danielle “Dani” Asante, a senior producer and storyteller with 14+ years of experience leading creative production from concept through delivery. I translate complex ideas into visually powerful, emotionally resonant video experiences for broadcast, digital, and internal communications, while mentoring talent and guiding cross-functional teams to deliver consistently compelling storytelling. My work blends strong narrative with design sensibilities and streamlined production workflows, partnering with health, finance, and wellness experts to build trust with diverse audiences across CBS Stations on the East Coast and beyond. I’m passionate about elevating brands through authentic storytelling that informs, inspires, and connects people.…

Available to hire

I’m Danielle “Dani” Asante, a senior producer and storyteller with 14+ years of experience leading creative production from concept through delivery. I translate complex ideas into visually powerful, emotionally resonant video experiences for broadcast, digital, and internal communications, while mentoring talent and guiding cross-functional teams to deliver consistently compelling storytelling.

My work blends strong narrative with design sensibilities and streamlined production workflows, partnering with health, finance, and wellness experts to build trust with diverse audiences across CBS Stations on the East Coast and beyond. I’m passionate about elevating brands through authentic storytelling that informs, inspires, and connects people.

See more

Language

English
Fluent

Work Experience

Senior Producer / Supervising Producer at CBS Stations (Paramount)
January 1, 2025 - Present
Lead creative and editorial production for lifestyle and expert-driven content across CBS’s East Coast stations, including Eye on Health, Healthy Home, and Uniquely New York. Manage and mentor on-air talent, producers, and editors, ensuring consistent tone, pacing, and storytelling quality across all platforms. Collaborate with health, finance, and wellness experts to deliver authentic, educational content that builds trust with diverse audiences. Oversee audio and visual direction for branded and editorial series — including voiceovers, interviews, and narrative pacing for digital-first segments. Partner with marketing and post-production teams to adapt long-form video into social and podcast-style clips, extending audience reach and engagement.
Senior Content Creator / Producer at CBS New York (WCBS-TV)
January 1, 2015 - January 1, 2025
Produced and edited over 100 lifestyle, family, and wellness segments that elevated local storytelling and community connection. Directed on-air and off-air talent to refine delivery and emotional tone in both video and audio formats. Developed content structures and recurring formats for lifestyle and educational storytelling. Collaborated with sales and creative teams to align sponsor messaging with authentic, human-centered storytelling. Earned multiple Emmy Awards for editing and production excellence.
Lead Editor / Producer at CBS New York (WCBS-TV)
January 1, 2009 - January 1, 2015
Edited long-form, promotional, and branded features emphasizing clarity, pacing, and emotional impact. Partnered with producers, reporters, and anchors to build narrative consistency across on-air and digital segments. Introduced post-production efficiencies that improved workflow and quality across editing teams.

Education

B.A. in Communication & Media at State University of New York at New Paltz
January 11, 2030 - May 22, 2026
B.A. in Communication & Media at State University of New York at New Paltz
January 11, 2030 - May 22, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services
    paper Uniquely with Rachel Holt

    Produced a city-focused lifestyle feature as part of the expanding Uniquely franchise, a lifestyle and tourism series that originated in New York City and has since expanded to multiple markets nationwide. Managed creative direction, production planning, and editorial storytelling highlighting Chicago’s culture, dining, and local experiences through cinematic visuals and engaging interviews while maintaining consistent franchise branding across markets.

    <div style=“padding:56.25% 0 0 0;position:relative;”><iframe src=“https://player.vimeo.com/video/1190574855?badge=0&autopause=0&player_id=0&app_id=58479” frameborder=“0” allow=“autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share” referrerpolicy=“strict-origin-when-cross-origin” style=“position:absolute;top:0;left:0;width:100%;height:100%;” title=“Uniquely Chicago with Rachel Holt - SEG 1”></iframe></div><script src=“https://player.vimeo.com/api/player.js”></script>

    <div style=“padding:56.25% 0 0 0;position:relative;”><iframe src=“https://player.vimeo.com/video/1117270653?badge=0&autopause=0&player_id=0&app_id=58479” frameborder=“0” allow=“autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share” referrerpolicy=“strict-origin-when-cross-origin” style=“position:absolute;top:0;left:0;width:100%;height:100%;” title=“UniquelyMaryland - Cheapeake City 2Minrev”></iframe></div><script src=“https://player.vimeo.com/api/player.js”></script>

    <div style=“padding:56.25% 0 0 0;position:relative;”><iframe src=“https://player.vimeo.com/video/1099475817?badge=0&autopause=0&player_id=0&app_id=58479” frameborder=“0” allow=“autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share” referrerpolicy=“strict-origin-when-cross-origin” style=“position:absolute;top:0;left:0;width:100%;height:100%;” title=“uniquely_new_york_with_rachel_holt_food_adventures_-_kjun”></iframe></div><script src=“https://player.vimeo.com/api/player.js”></script>

    paper America 250 - Declaration of Delicious

    Produced and post produced a cinematic branded campaign for Philadelphia’s America250 celebration centered around food, wine, and American history. Developed creative positioning, voiceover direction, scripting, and visual storytelling that connected Philadelphia’s historic tavern culture with modern culinary experiences and sponsor integration.

    <div style=“padding:56.25% 0 0 0;position:relative;”><iframe src=“https://player.vimeo.com/video/1194159405?badge=0&autopause=0&player_id=0&app_id=58479” frameborder=“0” allow=“autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share” referrerpolicy=“strict-origin-when-cross-origin” style=“position:absolute;top:0;left:0;width:100%;height:100%;” title=“Declaration of Delicious - Fine Wine & Good Spirits - Philly”></iframe></div><script src=“https://player.vimeo.com/api/player.js”></script>