Danielle “Dani” Asante

Available to hire

I’m Danielle “Dani” Asante, a senior producer and storyteller with 14+ years of experience leading creative production from concept through delivery.

About

I’m Danielle “Dani” Asante, a senior producer and storyteller with 14+ years of experience leading creative production from concept through delivery. I translate complex ideas into visually powerful, emotionally resonant video experiences for broadcast, digital, and internal communications, while mentoring talent and guiding cross-functional teams to deliver consistently compelling storytelling.

My work blends strong narrative with design sensibilities and streamlined production workflows, partnering with health, finance, and wellness experts to build trust with diverse audiences across CBS Stations on the East Coast and beyond. I’m passionate about elevating brands through authentic storytelling that informs, inspires, and connects people.

  • Joined May 2026

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Professional Services

More experts in New York, United States

Projects · 3

Produced a luxury lifestyle branded content campaign for tied to awards season and fine dining culture. Oversaw creative development, production logistics, interview strategy, and cinematic food and beverage storytelling featuring elevated pairings, hospitality visuals, and sponsor integration across multiple deliverables.

<div style=“padding:56.25% 0 0 0;position:relative;”><iframe src=“https://player.vimeo.com/video/1045799803?badge=0&autopause=0&player_id=0&app_id=58479” frameborder=“0” allow=“autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share” referrerpolicy=“strict-origin-when-cross-origin” style=“position:absolute;top:0;left:0;width:100%;height:100%;” title=“2025 Special Golden Globes Entertaining SARATOGA_F&B”></iframe></div><script src=“https://player.vimeo.com/api/player.js”></script>

Saratoga Spring Water x Golden Globes
  • Co-Writer
  • Content Producer
  • Executive Producer
  • +3

Produced a city-focused lifestyle feature as part of the expanding Uniquely franchise, a lifestyle and tourism series that originated in New York City and has since expanded to multiple markets nationwide. Managed creative direction, production planning, and editorial storytelling highlighting Chicago’s culture, dining, and local experiences through cinematic visuals and engaging interviews while maintaining consistent franchise branding across markets.

<div style=“padding:56.25% 0 0 0;position:relative;”><iframe src=“https://player.vimeo.com/video/1190574855?badge=0&autopause=0&player_id=0&app_id=58479” frameborder=“0” allow=“autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share” referrerpolicy=“strict-origin-when-cross-origin” style=“position:absolute;top:0;left:0;width:100%;height:100%;” title=“Uniquely Chicago with Rachel Holt - SEG 1”></iframe></div><script src=“https://player.vimeo.com/api/player.js”></script>

<div style=“padding:56.25% 0 0 0;position:relative;”><iframe src=“https://player.vimeo.com/video/1117270653?badge=0&autopause=0&player_id=0&app_id=58479” frameborder=“0” allow=“autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share” referrerpolicy=“strict-origin-when-cross-origin” style=“position:absolute;top:0;left:0;width:100%;height:100%;” title=“UniquelyMaryland - Cheapeake City 2Minrev”></iframe></div><script src=“https://player.vimeo.com/api/player.js”></script>

<div style=“padding:56.25% 0 0 0;position:relative;”><iframe src=“https://player.vimeo.com/video/1099475817?badge=0&autopause=0&player_id=0&app_id=58479” frameborder=“0” allow=“autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share” referrerpolicy=“strict-origin-when-cross-origin” style=“position:absolute;top:0;left:0;width:100%;height:100%;” title=“uniquely_new_york_with_rachel_holt_food_adventures_-_kjun”></iframe></div><script src=“https://player.vimeo.com/api/player.js”></script>

Uniquely with Rachel Holt
  • Creative Producer
  • Post-Production
  • Sound Designer
  • +1

Produced and post produced a cinematic branded campaign for Philadelphia’s America250 celebration centered around food, wine, and American history. Developed creative positioning, voiceover direction, scripting, and visual storytelling that connected Philadelphia’s historic tavern culture with modern culinary experiences and sponsor integration.

<div style=“padding:56.25% 0 0 0;position:relative;”><iframe src=“https://player.vimeo.com/video/1194159405?badge=0&autopause=0&player_id=0&app_id=58479” frameborder=“0” allow=“autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share” referrerpolicy=“strict-origin-when-cross-origin” style=“position:absolute;top:0;left:0;width:100%;height:100%;” title=“Declaration of Delicious - Fine Wine & Good Spirits - Philly”></iframe></div><script src=“https://player.vimeo.com/api/player.js”></script>

America 250 - Declaration of Delicious
  • Content Producer
  • Post-Production
  • Sound Designer
  • +2

Work experience

Senior Producer / Supervising Producer · CBS Stations (Paramount)Jan 2025 – Present · 1 yr 11 mos

Lead creative and editorial production for lifestyle and expert-driven content across CBS’s East Coast stations, including Eye on Health, Healthy Home, and Uniquely New York. Manage and mentor on-air talent, producers, and editors, ensuring consistent tone, pacing, and storytelling quality across all platforms. Collaborate with health, finance, and wellness experts to deliver authentic, educational content that builds trust with diverse audiences. Oversee audio and visual direction for branded and editorial series — including voiceovers, interviews, and narrative pacing for digital-first segments. Partner with marketing and post-production teams to adapt long-form video into social and podcast-style clips, extending audience reach and engagement.

Senior Content Creator / Producer · CBS New York (WCBS-TV)Jan 2015 – Jan 2025 · 10 yrs 1 mo

Produced and edited over 100 lifestyle, family, and wellness segments that elevated local storytelling and community connection. Directed on-air and off-air talent to refine delivery and emotional tone in both video and audio formats. Developed content structures and recurring formats for lifestyle and educational storytelling. Collaborated with sales and creative teams to align sponsor messaging with authentic, human-centered storytelling. Earned multiple Emmy Awards for editing and production excellence.

Lead Editor / Producer · CBS New York (WCBS-TV)Jan 2009 – Jan 2015 · 6 yrs 1 mo

Edited long-form, promotional, and branded features emphasizing clarity, pacing, and emotional impact. Partnered with producers, reporters, and anchors to build narrative consistency across on-air and digital segments. Introduced post-production efficiencies that improved workflow and quality across editing teams.

Education

B.A. in Communication & Media · State University of New York at New Paltz2030 – 2026
B.A. in Communication & Media · State University of New York at New Paltz2030 – 2026

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