Marketing Manager and Graphic Designer at Pocas International

Created company branding (Travel Through Taste), collateral materials, tradeshow events, promotional strategies, and product commercialization. Developed and implemented marketing strategies to use for launches, rebranding campaigns, and promotions. Researched developing trends to stay updated with new ideas and marketing practices. Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs. Wrote and distributed press releases to increase brand visibility. Created and managed social media campaigns to increase brand engagement. Managed graphic designer with product design workflow, keeping up with product design trends and establish product lines. Assumed dual responsibility as Marketing Manager and Graphic Designer for a period of three months, filling in for the vacant designer role and producing compelling product designs and engaging social media content. Optimized website SEO.