Available to hire
I’m a content creation specialist and experienced video lead with 10+ years of experience across Europe and LATAM, leading 50+ advertising productions. I build strong collaborations in multidisciplinary teams and specialize in storytelling, project management, and end-to-end video/photo production.
I’m passionate about people, photography, travel, technology, and design. I manage and optimize content across marketing channels and lead creative teams to deliver high-quality digital video and photography campaigns that grow audiences and strengthen brand narratives.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Senior Video Editor & Content Manager at TRECE Television – Ábside Media
January 1, 2021 - PresentVideo editor of documentaries and TV series for Spanish broadcasters, managing the end-to-end creation and optimization of content for marketing channels (Spain broadcasting, YouTube, websites, and social media). Led a team of content creators (editors, filmmaker, cameramen) to produce high-quality content for target audiences. Main editor for the award-winning program "Solidarios por el Bien Común" (Antena de Oro 2024). Rebranded and edited TV formats, improved show ratings (e.g., from 1.1 to 3.1 with Kantar Media) and produced promotional materials for events and programs.
Digital Content Specialist at Universidad Metropolitana
January 1, 2021 - October 9, 2025Produced digital campaigns that increased social engagement by 40%+. Designed and optimized visual UX for student-facing platforms. Delivered photography and video content to support educational and promotional projects.
Senior Video Editor at TRECE Television (Ábside Media Group)
January 1, 2021 - PresentLead editor for TV shows and documentaries, distributed across TeleMadrid, RTVE, CanalSur, Netflix. Directed pre-to-post production workflows, managing teams of filmmakers, editors, and producers. Enhanced multi-channel engagement by 15% through digital redesign and optimization. Delivered visual assets for TV, YouTube, and digital platforms, ensuring technical and aesthetic quality.
Digital Content Specialist at Universidad Metropolitana Barranquilla
January 1, 2021 - October 9, 2025Designed and managed digital campaigns achieving 40%+ growth in social engagement. Produced internal content series (Minute UniMetro) and redefined visual UX for student platforms. Implemented photography and video workflows for institutional communications.
Senior Video Editor at TRECE Television (Ábside Media Group)
January 1, 2021 - PresentLead editor for national TV shows and documentaries (Missionaries Around the World, At Last Monday, Emeritus) with distribution on TeleMadrid, RTVE, CanalSur, Netflix. Directed end-to-end workflows, managing filmmakers, editors, and producers. Boosted multi-channel audience engagement by 15% through digital redesign and optimized content distribution.
Digital Content Specialist at Universidad Metropolitana Barranquilla, Colombia
January 1, 2021 - October 9, 2025Designed and managed digital campaigns achieving 40%+ growth in social engagement. Produced internal content series (Minute UniMetro) and redefined visual UX for student platforms. Implemented photography and video workflows for institutional communications.
Senior Video Editor at TRECE Television (Ábside Media Group)
January 1, 2021 - PresentLead editor for national TV shows and documentaries (Missionaries Around the World, At Last Monday, Emeritus) with distribution on TeleMadrid, RTVE, CanalSur, Netflix. Directed end-to-end workflows, managing filmmakers, editors, and producers. Boosted multi-channel audience engagement by 15% through digital redesign and optimized content distribution.
Digital Marketing Specialist at Universidad Metropolitana
January 1, 2020 - December 31, 2021Led digital campaigns to increase awareness among students, reaching 70%. Created and promoted web formats and social campaigns (e.g., "Minute UniMetro", "I’m UniMetro") that increased engagement by 40% and added 5,000+ followers. Optimized visual style for UX/UI across web and social channels to improve interaction and support enrollment growth. Created web series content with strong internal and student adoption.
Creative Producer at Universidad Autónoma del Caribe
January 1, 2016 - October 9, 2025Led all audiovisual production for institutional and commercial communications. Coordinated teams of 6–8 creatives, including photographers, editors, and designers. Managed logistics, casting, and production workflows to deliver impactful campaigns.
Creative Producer at Universidad Autónoma del Caribe
January 1, 2016 - October 9, 2025Led audiovisual production for institutional and commercial campaigns. Co-founded a creative team of designers, photographers, and producers. Directed student and staff casting campaigns, increasing brand visibility on and off campus.
Creative Producer at Universidad Autónoma del Caribe Colombia
January 1, 2016 - October 9, 2025Led audiovisual production for institutional and commercial campaigns. Co-founded a creative team of designers, photographers, and producers. Directed student and staff casting campaigns, increasing brand visibility on and off campus.
Creative & Promotional Content Producer (Co-creator / Producer / Creative Head) at Universidad Autónoma del Caribe
January 1, 2014 - December 31, 2016Co-created the 'Creative Round Table' and led content strategies that increased demand for advertising videos. Created an innovative student casting to highlight student careers and drive high applicant interest. Produced and served as chief creative head for institutional promotional and testimonial campaigns and commercials broadcast on national television.
Filmmaker & Content Media Producer
January 1, 2014 - PresentMain video editor for the YouTube travel channel "Welcome to el Mundo" since 2024, contributing to 1,500+ million views. Produced 50+ successful national advertising projects for commercial customers. Creative director for ongoing film and photo projects, including storytelling, visual design, script and production across advertising, documentary and fiction, while coordinating multidisciplinary creative teams (animators, graphic designers, filmmakers, sound producers).
Visual Content Editor & Storyteller at Freelance / Remote
January 1, 2014 - PresentDirected, photographed, and edited content for commercial, travel, and social impact projects. Collaborated with creative teams to deliver photo and video datasets optimized for global campaigns. Applied AI-assisted tools for automation, tagging, and content optimization. Developed annotated photo-documentaries with strong human and cultural narratives. Partnered with YouTube’s Welcome to el Mundo channel (2024–present), contributing to content with 1.5 billion global views.
Visual Content Editor & Storyteller at Freelance / Remote (Global Clients)
January 1, 2014 - PresentProduced and edited photo, video, and digital campaigns for commercial, travel, and social impact projects. Video Editor collaborator for Welcome to el Mundo YouTube channel (2024 – present), contributing to over 1.5 billion global views. Delivered more than 50 national advertising productions across tourism, NGO, education, and corporate sectors. Applied AI content tools for automation, metadata, keywording, and SEO optimization, improving visibility and efficiency. Created photo-documentaries with strong human focus, cultural narratives, and international reach.
Visual Content Editor & Storyteller at Self-employed / Freelance (Global Clients / LATAM & Europe)
January 1, 2014 - PresentProduced and edited photo, video, and digital campaigns for commercial, travel, and social impact projects. Video Editor collaborator for Welcome to el Mundo YouTube channel (2024–present), contributing to over 1.5 billion global views. Delivered more than 50 national advertising productions across tourism, NGO, education, and corporate sectors. Applied AI content tools for automation, metadata, keywording, and SEO optimization, improving visibility and efficiency. Created photo-documentaries with strong human focus, cultural narratives, and international reach.
Education
Film Directing for Advertising at EFTI – Madrid, Spain
January 1, 2021 - October 9, 2025Certification in Digital Marketing at LaSalle College – Barranquilla
January 1, 2014 - October 9, 2025BA in Communications (Filmmaking) at Pontificia Universidad Javeriana – Bogotá
January 1, 2013 - October 9, 2025Film Directing for Advertising at EFTI – Madrid, Spain
January 11, 2030 - January 1, 2021Certification in Digital Marketing at LaSalle College – Barranquilla
January 11, 2030 - January 1, 2014BA in Communications (Filmmaking) at Pontificia Universidad Javeriana – Bogotá
January 11, 2030 - January 1, 2013Film Directing for Advertising at EFTI, Madrid
January 1, 2021 - October 9, 2025Certification in Digital Marketing at LaSalle College
January 1, 2014 - October 9, 2025BA in Communications (Filmmaking) at Pontificia Universidad Javeriana
January 1, 2013 - October 9, 2025Film Directing for Advertising (Certification) at EFTI – International Film and Photography School
July 1, 2021 - July 1, 2021Certification in Digital Marketing at LCI – La Salle College
August 1, 2014 - August 1, 2014Bachelor in Communications specialized in Filmmaking at Pontificia Universidad Javeriana
October 1, 2013 - October 1, 2013Qualifications
Certification in Digital Marketing
January 11, 2030 - January 1, 2014Film Directing for Advertising – EFTI, Madrid
January 1, 2021 - October 9, 2025Certification in Digital Marketing – LaSalle College, Barranquilla
January 1, 2014 - October 9, 2025Film Directing for Advertising
July 1, 2021 - July 11, 2026Certification in Digital Marketing
August 1, 2014 - July 11, 2026Industry Experience
Media & Entertainment, Education, Non-Profit Organization, Travel & Hospitality, Professional Services, Software & Internet, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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