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Hi, I’m Danica Lucares—an experienced hospitality professional and a freelance social media manager/content creator with a strong creative background in photography and videography. I enjoy working on everything from filming and capturing engaging guest moments to creating visually consistent promotional content for key hotel outlets, while collaborating closely with different departments to highlight service, seasonal offers, and memorable experiences. I founded Dani Studios and bring a hands-on approach to digital marketing, visual storytelling, and content production—especially short-form video and social content that helps brands grow and connect with audiences. With a foundation in hotel and restaurant management, specialty coffee/barista leadership, and event-focused creative work, I’m passionate about crafting warm, professional brand experiences that feel personal and look great across every digital platform.…Hi, I’m Danica Lucares—an experienced hospitality professional and a freelance social media manager/content creator with a strong creative background in photography and videography. I enjoy working on everything from filming and capturing engaging guest moments to creating visually consistent promotional content for key hotel outlets, while collaborating closely with different departments to highlight service, seasonal offers, and memorable experiences. I founded Dani Studios and bring a hands-on approach to digital marketing, visual storytelling, and content production—especially short-form video and social content that helps brands grow and connect with audiences. With a foundation in hotel and restaurant management, specialty coffee/barista leadership, and event-focused creative work, I’m passionate about crafting warm, professional brand experiences that feel personal and look great across every digital platform.

Danica Lucares

Social Media Manager, Content Creator, Videographer, +2

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Hi, I’m Danica Lucares—an experienced hospitality professional and a freelance social media manager/content creator with a strong creative background in photography and videography. I enjoy working on everything from filming and capturing engaging guest moments to creating visually consistent promotional content for key hotel outlets, while collaborating closely with different departments to highlight service, seasonal offers, and memorable experiences. I founded Dani Studios and bring a hands-on approach to digital marketing, visual storytelling, and content production—especially short-form video and social content that helps brands grow and connect with audiences. With a foundation in hotel and restaurant management, specialty coffee/barista leadership, and event-focused creative work, I’m passionate about crafting warm, professional brand experiences that feel personal and look great across every digital platform.…Hi, I’m Danica Lucares—an experienced hospitality professional and a freelance social media manager/content creator with a strong creative background in photography and videography. I enjoy working on everything from filming and capturing engaging guest moments to creating visually consistent promotional content for key hotel outlets, while collaborating closely with different departments to highlight service, seasonal offers, and memorable experiences. I founded Dani Studios and bring a hands-on approach to digital marketing, visual storytelling, and content production—especially short-form video and social content that helps brands grow and connect with audiences. With a foundation in hotel and restaurant management, specialty coffee/barista leadership, and event-focused creative work, I’m passionate about crafting warm, professional brand experiences that feel personal and look great across every digital platform.

Available to hire

Hi, I’m Danica Lucares—an experienced hospitality professional and a freelance social media manager/content creator with a strong creative background in photography and videography. I enjoy working on everything from filming and capturing engaging guest moments to creating visually consistent promotional content for key hotel outlets, while collaborating closely with different departments to highlight service, seasonal offers, and memorable experiences.

I founded Dani Studios and bring a hands-on approach to digital marketing, visual storytelling, and content production—especially short-form video and social content that helps brands grow and connect with audiences. With a foundation in hotel and restaurant management, specialty coffee/barista leadership, and event-focused creative work, I’m passionate about crafting warm, professional brand experiences that feel personal and look great across every digital platform.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Croatian

Advanced

Work Experience

Social Media Manager at Hotel Turist - Varazdin, Croatia

October 1, 2024 - Present

Created and managed promotional visual content for Hotel Turist’s key outlets, including Hotel, Caffe Bar, Nobel Restaurant, and Spa Centar Hedona. Filmed and captured engaging photo/video content, developed promotional materials, and maintained brand consistency across digital platforms. Collaborated with different departments to highlight services, seasonal offers, and guest experiences to improve online visibility and audience engagement.

Social Media Manager (Freelance) at Zagreb, Croatia (events and wedding content/services)

September 1, 2021 - October 1, 2025

Managed social media presence for businesses and events by creating engaging content. Created and styled club events and special occasions, handled event concepts and visual themes, and developed promotional materials and overall event aesthetics to create memorable atmospheres. Also provided professional photography/videography services for weddings and special events, capturing details, emotions, and key moments.

Social Media Content Creator at The Cookie Factory - Zagreb, Croatia

February 1, 2017 - February 1, 2019

Collaborated on social media content creation by filming and capturing engaging video footage to promote The Cookie Factory. Focused on showcasing products, behind-the-scenes moments, and seasonal specials. Worked closely with the content team to align visual storytelling with the brand’s tone and marketing goals.

Social Media Manager at All About Events by Zen Manandap (Manila, Philippines)

November 1, 2015 - October 1, 2016

Co-founded and supported an events company specializing in weddings, debuts, and private celebrations. Took on multiple roles including marketing specialist, senior events coordinator, and host. Led client relations, event planning, and creative execution, building a strong foundation in the events industry.

Senior Barista / Bartender at The Cookie Factory - Zagreb, Croatia

May 1, 2012 - September 1, 2016

Delivered high-quality specialty coffee and espresso-based drinks while upholding premium service standards. Participated in in-house training and latte art workshops to strengthen technical skills and present creativity. Supported store marketing through locally relevant promotions and in-store visuals, and managed service quality during busy periods.

Head Barista / Bartender at Caffe Bar Oscar - Zagreb, Croatia

January 1, 2010 - April 1, 2012

Managed barista shifts, ensured smooth day-to-day operations, and delivered high-quality customer service. Supported brand promotion by filming and creating engaging social media content focused on drinks, café atmosphere, and seasonal offerings. Worked with training and leadership responsibilities and was recognized for performance and productivity.