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I'm a freelancer who specializes in... from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other freelancers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Acme Co. _January 2017 - March 2017_ UX Designer Microsoft Inc. _January 2019 - March 2019_…I'm a freelancer who specializes in... from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other freelancers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Acme Co. _January 2017 - March 2017_ UX Designer Microsoft Inc. _January 2019 - March 2019_

Ariana (Jiarong) Qian

Marketing Strategist, Marketing Analyst, Content Strategist, +6

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I'm a freelancer who specializes in... from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other freelancers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Acme Co. _January 2017 - March 2017_ UX Designer Microsoft Inc. _January 2019 - March 2019_…I'm a freelancer who specializes in... from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other freelancers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Acme Co. _January 2017 - March 2017_ UX Designer Microsoft Inc. _January 2019 - March 2019_

Available to hire

New York, United States

I’m a freelancer who specializes in… from…

Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other freelancers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it.

Employment and project experience

Senior Designer Acme Co.
January 2017 - March 2017

UX Designer Microsoft Inc.
January 2019 - March 2019

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Coordinator Intern at Novaland Media & Film Production, Inc

May 1, 2025 - August 1, 2025

Conducted influencer scouting and outreach across TikTok, Instagram, YouTube, and Snapchat, building a database of 300+ KOL/KOC candidates by tracking engagement rates and audience fit. Managed influencer outreach, partnership logistics, and content timelines (idea submission, filming, publishing); successfully facilitated 20+ partnerships and ensured 95% on-time content delivery. Co-developed monthly campaign plans for client Govee, recommending platform strategy, influencer categories, and content formats to match product and seasonal positioning. Produced client-facing campaign decks, strategy summaries, and performance tracking insights that supported Q4 planning; improved engagement rate by 15% through refined content and creator targeting.

User Research & Insights Coordinator at Xiaoran Psychological Counseling Center

May 1, 2024 - July 1, 2024

Designed, conducted, and analyzed 15+ in-depth interviews and 100+ survey responses to uncover user motivations, trust concerns, and key friction points along the client journey. Developed four user personas and corresponding journey maps based on therapy readiness, digital literacy, and urgency of mental health needs, identifying issues such as lack of transparency and onboarding confusion. Synthesized findings into actionable recommendations and delivered comprehensive reports to counseling and operations teams, directly informing improvements to onboarding flows and user engagement strategies.

Market Research & Outreach Intern at China Merchants Bank – Retail Credit Division

June 1, 2023 - September 1, 2023

Conducted in-depth market research on consumer perceptions and usage patterns of credit products and digital banking tools, uncovering key trends in financial literacy, engagement, and loyalty behavior. Insights contributed to a revised loyalty program strategy that increased returning user engagement by 18%. Supported the development of segmented email campaigns using HubSpot CRM; analyzed engagement data (open rates, CTRs) to evaluate effectiveness and optimize messaging. Collected and analyzed post-event feedback from 50+ webinar attendees to assess content relevance and surface opportunities for improving event strategy.

Quantitative Research Assistant (PI: Qingrong Chen, Changkai Chen) at Nanjing Normal University & Nanjing University

June 1, 2023 - Present

Designed and implemented two empirical research projects examining emotional engagement, well-being, and help-seeking behaviors among Chinese university students. Designed and ran a psychophysiological experiment using biometric and hormonal indicators; modeled links between physiological arousal and emotional ratings across 140+ participants. Applied STATA to analyze 200+ psychological survey responses; used multivariate regression to uncover links between anxiety, interpersonal barriers, and help-seeking behavior; visualized results and reports informed campus mental health programs reaching 2,000+ students.

Marketing Coordinator Intern at Novaland Media & Film Production, Inc

May 1, 2015 - August 31, 2015

Conducted influencer scouting and outreach across TikTok, Instagram, YouTube, and Snapchat, building a database of 300+ KOL/KOC candidates by tracking engagement rates and audience fit. Managed influencer outreach, partnership logistics, and content timelines; successfully facilitated 20+ partnerships and ensured 95% on-time content delivery. Co-developed monthly campaign plans for client Govee, recommending platform strategy, influencer categories, and content formats to match product and seasonal positioning. Produced client-facing campaign decks, strategy summaries, and performance tracking insights that supported Q4 planning; improved engagement rate by 15% through refined content and creator targeting.

Quantitative Research Assistant at Nanjing Normal University & Nanjing University

June 1, 2023 - Present