I am a well-established Senior Packaging Designer and Art Director with a proven track record in the consumer packaged goods (CPG) space. I have led cross-functional packaging projects from concept through production, collaborating with design, product, and marketing teams to deliver cohesive brand stories and shelf-ready solutions. I am a highly motivated creative involved in all stages of packaging design, from inception, research and development to final production. I thrive in fast-paced environments, work with licensed product lines, and enjoy guiding teams to meet evolving client needs and industry standards.

Danica Lipman

I am a well-established Senior Packaging Designer and Art Director with a proven track record in the consumer packaged goods (CPG) space. I have led cross-functional packaging projects from concept through production, collaborating with design, product, and marketing teams to deliver cohesive brand stories and shelf-ready solutions. I am a highly motivated creative involved in all stages of packaging design, from inception, research and development to final production. I thrive in fast-paced environments, work with licensed product lines, and enjoy guiding teams to meet evolving client needs and industry standards.

Available to hire

I am a well-established Senior Packaging Designer and Art Director with a proven track record in the consumer packaged goods (CPG) space. I have led cross-functional packaging projects from concept through production, collaborating with design, product, and marketing teams to deliver cohesive brand stories and shelf-ready solutions.

I am a highly motivated creative involved in all stages of packaging design, from inception, research and development to final production. I thrive in fast-paced environments, work with licensed product lines, and enjoy guiding teams to meet evolving client needs and industry standards.

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Language

English
Fluent

Work Experience

Senior Packaging Designer (Freelance) at Pets & People
June 1, 2024 - Present
Assists the creative director and a team of designers with line expansions of licensed consumer packaged goods products. Delivers detailed production files for large-scale customer manufacturing and creates POS displays for sales presentations, coordinating CAD development and brand guidance as needed.
Senior Packaging Designer (Contract) at AZZU Home
March 31, 2025 - September 8, 2025
Provides all departments with all facets of packaging design—from initial concept development through final production. Works directly with the product design lead to meet customer goals that adhere to industry and licensor standards. Identifies and defines packaging market trends to share with the creative team. Mentored a cross-functional packaging design team of 5 over a 12-month contract, improving project delivery timelines and ensuring alignment with evolving client requirements.
Design and Packaging Manager at Star Candle Company
July 1, 2024 - September 8, 2025
Managed all departments with all facets of packaging design; from initial concept development through final production. Worked directly with product design leads to meet customer goals that adhere to industry and licensor standards. Identified and defined packaging market trends to share with the creative team. Mentored across-functional teams of five on a multi-year program to improve consistency and delivery.
Senior Packaging Designer at Star Candle Company
May 1, 2022 - September 8, 2025
Designed original artwork, CADs and packaging/display concepts for multi-national accounts. Maintained file and artwork servers, created and managed customer sample processes, printed and cut labels, and produced seasonal product photography and sales catalogs. Coordinated with vendors to ensure on-time production.
Graphic Designer at HER Accessories
April 1, 2012 - September 8, 2025
Designed original jewelry pieces and hair accessories, and developed packaging, head cards, boxes, and in-store displays. Coordinated with product teams to ensure cohesive branding across accessories lines.
Senior Packaging Designer at Fetch 4 Pets
May 1, 2017 - September 8, 2025
Shaped packaging concepts for a range of pet products including shampoo, cleaning products, treats, and toys. Managed packaging production processes, approvals, and press checks; trained and supervised new hires; created detailed presentations, brochures, displays, and mockups for sales teams and retailers.
Graphic Designer at H.E.R. Accessories
April 1, 2012 - September 15, 2025
Designed original and licensed jewelry pieces and hair accessories for mass and mid-tier retailers. Created head cards, boxes, shippers and in-store displays. Collaborated with art director to produce print production files for packaging.
Senior Packaging Designer at Fetch 4 Pets
May 1, 2017 - September 15, 2025
Designed products and packaging for pets including shampoos, cleaning products, treats, toys and apparel. Managed all packaging production, including approvals, press checks, and file organization. Created detailed presentations, brochures, displays, boards and mockups for the sales team, product managers and merchandisers.
Senior Packaging Designer at Star Candle Company
May 1, 2022 - September 15, 2025
Designed original concept artwork, CADs and displays for multiple national accounts.
Senior Packaging Designer at Azure Home
March 1, 2025 - September 15, 2025
Supplies all departments with all facets of packaging design, from initial concept development through final production. Works directly with the product design lead to meet customer goals that adhere to industry and licensing standards. Identifies and defines packaging market trends to share with the creative team. Mentors a cross-functional packaging design team of 5 over a 12-month contract, facilitating weekly workflow reviews with Adobe Creative Suite to improve project delivery timelines by 20% and ensure alignment with evolving client requirements.
Senior Packaging Designer (Contract) at Pets & People
June 1, 2024 - Present
Assists the creative director and team of designers with line expansions of licensed CPG products.
Senior Packaging Designer (Freelance) at Pets & People
June 1, 2024 - Present
Assists the creative director and a team of designers with line expansions of licensed CPG products. Produces detailed production files for large-scale manufacturing. Creates POS displays for sales team presentations. CAD developments and branding as needed by in-house team.
Senior Packaging Designer (Contract) at Azure Home
March 1, 2025 - September 15, 2025
Supplies all departments with all facets of packaging design; from initial concept development thru final production. Works directly with product design lead to meet customer goals that adhere to industry and license standards. Identifies and defines packaging market trends to share with the creative team. Mentors a cross-functional packaging design team of 5 over a 12-month contract, facilitating weekly workflow reviews with Adobe Creative Suite to improve project delivery timelines by 20% and ensure alignment with evolving client requirements.
Design and Packaging Manager at Star Candle Company
July 1, 2024 - September 15, 2025
Managed junior designers, provided creative direction and guidance to reach new company and client base design goals. Identified and defined market trends ensuring current and creative assortments for packaging and sales teams. Researched and provided early packaging trend reports used to support market relevance. Created packaging design guides for company use to ensure designers work uniformly and maintain organization of files and server libraries. Ensured all artwork met print production standards before sending to press. Communicated with domestic and overseas printers to ensure accurate and timely deliverables. Engineered hundreds of packaging concepts leveraging creativity with Adobe Creative Suite, achieving a 15% increase in client approvals and contributing to diversified packaging approaches that satisfy stringent client needs.
Senior Packaging Designer at Star Candle Company
May 1, 2022 - September 15, 2025
Designed original concept artwork, CADs and displays for multiple national accounts. Maintained files, artwork server, and cloud organization. Maintained production sample library and customer style guides. Managed customer sample process, printed and cut labels. Seasonal product photography, editing and sales catalogs.
Senior Packaging Designer at Fetch 4 Pets
May 1, 2017 - September 15, 2025
Designed products and packaging for various items including pet shampoo, cleaning products, treats, toys and apparel. Managed all packaging production including approvals, press checks, and liaised with factories. Trained and supervised new hires on licensed and merchandisers guidelines and proper organization of files for print production. Created detailed presentations, brochures, displays, boards and mockups for the sales team, product managers and merchandisers.
Graphic Designer at H. E. R. Accessories
April 1, 2012 - September 15, 2025
Designed original and licensed jewelry pieces and hair accessories for mass and mid-tier retailers. Created header cards, boxes, shippers and in-store displays. Worked with art director to produce print production files for packaging.
Senior Packaging Designer (Freelance) at Pets & People
June 1, 2024 - November 10, 2025
Provided creative direction and line expansions for licensed CPG products; produced detailed production files for large-scale manufacturing; created POS displays; CAD developments and branding as needed by the in-house team; mentored a cross-functional packaging design team of 5 to improve project delivery and align with client needs.
Senior Packaging Designer (Contract) at Azure Home
March 1, 2025 - March 1, 2025
Supplies all departments with all facets of packaging design from initial concept development through final production; works directly with product design lead to meet customer goals; identifies and defines packaging market trends to share with the creative team; mentors a cross-functional packaging design team of 5; ensures designs adhere to industry standards and client requirements.
Design and Packaging Manager at Star Candle Company
July 1, 2024 - July 1, 2024
Managed junior designers; provided creative direction and guidance to support new company and client base design goals; identified and defined market trends; researched and provided annual packaging trend reports; created packaging design guidelines; ensured artwork was printer-ready and coordinated with factories to maintain production timelines.
Senior Packaging Designer at Star Candle Company
May 1, 2022 - May 1, 2022
Designed original artwork, CADs and displays for multinational accounts; maintained files and artwork server; created production proofs and customer samples; developed brand and packaging concepts; photographed and edited seasonal product imagery; produced sales catalogs and managed pre-press checks.
Senior Packaging Designer at Fetch 4 Pets
May 1, 2017 - May 1, 2017
Designed packaging concepts and packaging for pets’ shampoos, cleaning products, treats, toys; managed all packaging production including approvals, pre-press checks and factory communications; created printer-ready art and maintained consistency across items.
Senior Packaging Designer (Contract) at AZZU Home
July 1, 2024 - March 1, 2025
Provides all facets of packaging design from initial concept development through final production; works directly with the product design lead to meet customer goals that adhere to industry and licensing standards; identifies and defines packaging market trends to share with the creative team; mentors a cross-functional packaging design team of 5 over a 12-month contract; facilitates weekly workflow reviews with Adobe Creative Suite to improve project delivery times by 20%.
Senior Packaging Designer at Star Candle Company
May 1, 2017 - May 1, 2022
Designed original concept artwork, CADs, and displays for multinational accounts; maintained files and artwork servers; organized Dropbox structure; maintained production sample library and customer style guides; managed customer sample processes; created detailed presentations, brochures, displays, boards and mockups for the sales team, product managers and merchandisers; produced packaging design guidelines to ensure uniform workflow and proper print organization; liaised with domestic and overseas printers to ensure accurate and timely deliveries.
Graphic Designer at H.E.R. Accessories
July 1, 2011 - April 1, 2012
Designed original jewelry pieces, packaging and displays; collaborated with art director to produce print-ready production files; maintained file organization and asset libraries.
Senior Packaging Designer at Fetch 4 Pets
April 1, 2012 - May 1, 2017
Designed packaging concepts for pet products; managed packaging production processes, including approvals and pre-press checks; created packaging product presentations, brand guidelines and mockups; coordinated with factories to ensure accurate color and print results.
CPG Senior Packaging Designer (Freelance) at Pets & People
June 1, 2024 - Present
Assists creative director and team of designers with line expansions of licensed CPG products.
Senior Packaging Designer (Contract) at Azure Home
July 1, 2024 - March 1, 2025
Supplies all departments with all facets of packaging design; from initial concept development through final production.
Design and Packaging Manager at Star Candle Company
May 1, 2022 - July 1, 2024
Managed junior designers, provided creative direction and guidance to reach new company and client base design goals.

Education

BFA Fabric Styling at Fashion Institute of Technology
January 1, 2008 - January 1, 2011
Typography Course at School of Visual Arts
January 1, 2013 - January 1, 2013
BFA Fabric Styling at Fashion Institute of Technology
January 1, 2008 - January 1, 2011
Typography Course at School of Visual Arts
January 1, 2013 - January 1, 2013
BFA in Fabric Styling at Fashion Institute of Technology
January 1, 2008 - January 1, 2011
Typography Course at School of Visual Arts
January 1, 2013 - September 15, 2025
BFA at Fashion Institute of Technology
January 1, 2008 - January 1, 2011
Typography Course at School of Visual Arts
January 1, 2013 - January 1, 2013
BFA in Fabric Styling at Fashion Institute of Technology
January 1, 2008 - January 1, 2011
Typography Course at School of Visual Arts
January 1, 2013 - January 1, 2013
BFA Fabric Styling at Fashion Institute of Technology
January 1, 2008 - January 1, 2011
Typography Course at School of Visual Arts
January 1, 2013 - January 1, 2013

Qualifications

BFA in Fabric Styling
January 1, 2008 - January 1, 2011
Typography Course
January 1, 2013 - September 15, 2025
Typography Course
January 1, 2013 - January 1, 2013

Industry Experience

Consumer Goods, Manufacturing, Retail, Professional Services, Media & Entertainment