I am a Creative Strategist and Content Lead with experience across agency, in-house, and independent work. I handle both strategy and production, from writing the brief through to shooting and editing the content. I work best when I have ownership of the creative direction. I prefer B2C work. I find it more straightforward to connect with, and I think better content comes from caring about the audience. My time at Formation has shown I can work effectively in B2B too, but B2C is where I want to focus. Alongside my agency work, I manage social media for Venator Tabletop Gaming voluntarily, producing video content and running campaigns to help grow the community. I took it on because I genuinely enjoy the space and wanted to support a local business I care about. I use AI tools as part of my research and planning process, mainly for identifying trends, sharpening briefs, and speeding up the early stages of a project.…I am a Creative Strategist and Content Lead with experience across agency, in-house, and independent work. I handle both strategy and production, from writing the brief through to shooting and editing the content. I work best when I have ownership of the creative direction. I prefer B2C work. I find it more straightforward to connect with, and I think better content comes from caring about the audience. My time at Formation has shown I can work effectively in B2B too, but B2C is where I want to focus. Alongside my agency work, I manage social media for Venator Tabletop Gaming voluntarily, producing video content and running campaigns to help grow the community. I took it on because I genuinely enjoy the space and wanted to support a local business I care about. I use AI tools as part of my research and planning process, mainly for identifying trends, sharpening briefs, and speeding up the early stages of a project.WWWW…