I’m a creative motion designer with over ten years’ experience in the fashion retail industry. I blend vibrant, high-impact visuals with precise technical craft to deliver standout content for social and digital platforms. I’ve led campaigns and shoots from concept to completion, collaborating closely with creative teams to capture brand energy and emotion. I’m open to opportunities as a Director, DOP, and Editor, bringing a dynamic mix of creative vision and hands-on expertise to every project. Past collaborations include Roksanda, Erdem, MatchesFashion, LN-CC, Fucking Young, Birkenstock, and New Look. At New Look I helped build the in-house video function—from post-production specialist to self-shotting Video Director—and partnered with senior leadership on creative strategy and paid social campaigns. I delivered full seasonal campaigns for social, in-store POS, and OOH, and explored CGI, AR filters, and AI-enhanced imagery to push our creative workflow forward.…

Daniel Adams

I’m a creative motion designer with over ten years’ experience in the fashion retail industry. I blend vibrant, high-impact visuals with precise technical craft to deliver standout content for social and digital platforms. I’ve led campaigns and shoots from concept to completion, collaborating closely with creative teams to capture brand energy and emotion. I’m open to opportunities as a Director, DOP, and Editor, bringing a dynamic mix of creative vision and hands-on expertise to every project. Past collaborations include Roksanda, Erdem, MatchesFashion, LN-CC, Fucking Young, Birkenstock, and New Look. At New Look I helped build the in-house video function—from post-production specialist to self-shotting Video Director—and partnered with senior leadership on creative strategy and paid social campaigns. I delivered full seasonal campaigns for social, in-store POS, and OOH, and explored CGI, AR filters, and AI-enhanced imagery to push our creative workflow forward.…

Available to hire

I’m a creative motion designer with over ten years’ experience in the fashion retail industry. I blend vibrant, high-impact visuals with precise technical craft to deliver standout content for social and digital platforms. I’ve led campaigns and shoots from concept to completion, collaborating closely with creative teams to capture brand energy and emotion. I’m open to opportunities as a Director, DOP, and Editor, bringing a dynamic mix of creative vision and hands-on expertise to every project.

Past collaborations include Roksanda, Erdem, MatchesFashion, LN-CC, Fucking Young, Birkenstock, and New Look. At New Look I helped build the in-house video function—from post-production specialist to self-shotting Video Director—and partnered with senior leadership on creative strategy and paid social campaigns. I delivered full seasonal campaigns for social, in-store POS, and OOH, and explored CGI, AR filters, and AI-enhanced imagery to push our creative workflow forward.

See more

Work Experience

Career Break & Travel at Freelance / Misc
January 1, 2025 - Present
Time dedicated to reflection, skill development, and creative realignment before the next professional chapter, including an extended period of travel across Southeast Asia.
DOP / Video Editor at NEW LOOK
January 1, 2025 - October 15, 2025
Led the development of New Look’s in-house video function from the ground up, progressing from post-production specialist to self-shooting Video Director. Collaborated with senior leadership on creative strategy and paid social campaigns, directing on-set teams and producing high-quality video across all channels. Partnered with the Creative Director and senior team to deliver full seasonal campaigns for social, in-store POS, and OOH. KEY ACHIEVEMENTS: Established seasonal video principles, defining direction, DOP setups, and editing/grading styles. Shot internationally at campaign level, capturing talent and models for high-end content utilised across various platforms including paid social, in-store screens, and billboards. Integrated new technologies including CGI, AR filters, and AI-enhanced imagery into the creative workflow.
Editor at BIRKENSTOCK
January 1, 2024 - October 15, 2025
Collaborated with the Creative Director and Social team to bring the Walk a Mile activation to life through a documentary-style edit.
E-commerce Video Editor at ERDEM
January 1, 2022 - October 15, 2025
Developed post-production work flows and delivered high-quality e-commerce video content.
Creative Video Editor at ROKSANDA
January 1, 2022 - October 15, 2025
Created a brand film for the SS21 collection under the designer’s direction, featured in Vogue US and 10 Magazine.
Product Video Editor at MATCHESFASHION.COM
January 1, 2022 - October 15, 2025
Led a small team producing luxury e-commerce video in a high-volume studio environment. Progressed from Junior to Team Lead, developing expertise in structured creative collaboration, lens-based image-making, and efficient production workflows.
Image Post Production at LN-CC
January 1, 2018 - October 15, 2025
Photography post-production in collaboration with photographer Lucy Sparks, featured across web and social platforms.
Textile Designer at Independent
January 1, 2014 - October 15, 2025
Designed bold, directional textile prints for clients in New York, Sweden, and H&M.

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment