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I’m Daniel Afolabi, a Senior 0–1 Product Designer with 6+ years of experience designing and launching mobile and web products. I’ve worked as a founding and lead designer across fintech, AI, and consumer products, owning everything from UX and visual identity to design systems and launch. My work has driven measurable impact, including improved conversion, retention, and revenue, and I specialize in helping early-stage teams move from idea to market with clarity and speed.…I’m Daniel Afolabi, a Senior 0–1 Product Designer with 6+ years of experience designing and launching mobile and web products. I’ve worked as a founding and lead designer across fintech, AI, and consumer products, owning everything from UX and visual identity to design systems and launch. My work has driven measurable impact, including improved conversion, retention, and revenue, and I specialize in helping early-stage teams move from idea to market with clarity and speed.

Daniel Afolabi

Product Designer, UX Designer, UI Designer, +2

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I’m Daniel Afolabi, a Senior 0–1 Product Designer with 6+ years of experience designing and launching mobile and web products. I’ve worked as a founding and lead designer across fintech, AI, and consumer products, owning everything from UX and visual identity to design systems and launch. My work has driven measurable impact, including improved conversion, retention, and revenue, and I specialize in helping early-stage teams move from idea to market with clarity and speed.…I’m Daniel Afolabi, a Senior 0–1 Product Designer with 6+ years of experience designing and launching mobile and web products. I’ve worked as a founding and lead designer across fintech, AI, and consumer products, owning everything from UX and visual identity to design systems and launch. My work has driven measurable impact, including improved conversion, retention, and revenue, and I specialize in helping early-stage teams move from idea to market with clarity and speed.

Available to hire

I’m Daniel Afolabi, a Senior 0–1 Product Designer with 6+ years of experience designing and launching mobile and web products. I’ve worked as a founding and lead designer across fintech, AI, and consumer products, owning everything from UX and visual identity to design systems and launch. My work has driven measurable impact, including improved conversion, retention, and revenue, and I specialize in helping early-stage teams move from idea to market with clarity and speed.

Skills

Product Design

Brand Identity

Framer

Experience Level

Product Design

Expert

Brand Identity

Expert

Framer

Expert

Language

English

Fluent

Work Experience

Senior Product Designer at Superphonic (AI-powered Podcast App)

January 1, 2023 - July 1, 2025

Led end-to-end design of the mobile product, improving retention by 60% and increasing premium conversion by 30%. Led cross-functional UX research and usability testing, informing roadmap decisions and onboarding optimization. Designed and helped develop a patented feature (US1 2160641B1), enhancing engagement and product differentiation. Built and launched a marketing site in Framer, increasing traffic and SEO performance. Designed performance-focused assets that drove a 20% uplift in installs via Google Ads.

Product Designer at Midwestern Interactive / Tally

June 1, 2022 - November 1, 2022

Redesigned the operations dashboard for Tally, improving usability and reducing support tickets. Shipped features for customer segmentation and automation, increasing team efficiency by 50%. Balanced competing priorities from business and engineering in Agile sprints. Designed both freemium and premium flows, supporting product-led growth.

Founding Product Designer at Cudium (Fintech App)

December 1, 2021 - April 1, 2022

Drove the full design lifecycle: branding, mobile app UX, CRM dashboard, and landing page. Designed and launched Android app after a successful iOS debut (1,000+ Play Store downloads). Built a design system that reduced development time by 40% and improved consistency. Mentored two junior designers and scaled design operations. Helped the product hit $500M+ in transaction volume through UX optimization.

Senior Product Designer at TechPoint Africa

December 1, 2020 - June 1, 2022

Led the full redesign of TechPoint’s media platform, increasing user engagement. Delivered responsive UI, content discovery flows, and improved accessibility. Oversaw design for web and print assets, ensuring visual consistency and brand alignment.