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I'm Daniel Afolabi, a senior product designer with 6+ years driving 0-to-1 product design at AI, fintech, and media startups. I own the full design cycle—from user research and strategy to UX, UI, and visual design—and I thrive at shipping high-impact interfaces. I also work closely with AI tools to prototype, synthesize research insights, and accelerate delivery. I'm a patent holder (US12160641B1) and have a track record including a 60% retention lift, a 30% premium conversion increase, and contributions to over $500M in fintech transaction volume. I collaborate across cross-functional teams to turn ambitious ideas into concrete products and delightful experiences.…I'm Daniel Afolabi, a senior product designer with 6+ years driving 0-to-1 product design at AI, fintech, and media startups. I own the full design cycle—from user research and strategy to UX, UI, and visual design—and I thrive at shipping high-impact interfaces. I also work closely with AI tools to prototype, synthesize research insights, and accelerate delivery. I'm a patent holder (US12160641B1) and have a track record including a 60% retention lift, a 30% premium conversion increase, and contributions to over $500M in fintech transaction volume. I collaborate across cross-functional teams to turn ambitious ideas into concrete products and delightful experiences.

Daniel Afolabi

Product Designer, UX Designer, UI Designer, +2

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I'm Daniel Afolabi, a senior product designer with 6+ years driving 0-to-1 product design at AI, fintech, and media startups. I own the full design cycle—from user research and strategy to UX, UI, and visual design—and I thrive at shipping high-impact interfaces. I also work closely with AI tools to prototype, synthesize research insights, and accelerate delivery. I'm a patent holder (US12160641B1) and have a track record including a 60% retention lift, a 30% premium conversion increase, and contributions to over $500M in fintech transaction volume. I collaborate across cross-functional teams to turn ambitious ideas into concrete products and delightful experiences.…I'm Daniel Afolabi, a senior product designer with 6+ years driving 0-to-1 product design at AI, fintech, and media startups. I own the full design cycle—from user research and strategy to UX, UI, and visual design—and I thrive at shipping high-impact interfaces. I also work closely with AI tools to prototype, synthesize research insights, and accelerate delivery. I'm a patent holder (US12160641B1) and have a track record including a 60% retention lift, a 30% premium conversion increase, and contributions to over $500M in fintech transaction volume. I collaborate across cross-functional teams to turn ambitious ideas into concrete products and delightful experiences.

Available to hire

I’m Daniel Afolabi, a senior product designer with 6+ years driving 0-to-1 product design at AI, fintech, and media startups. I own the full design cycle—from user research and strategy to UX, UI, and visual design—and I thrive at shipping high-impact interfaces. I also work closely with AI tools to prototype, synthesize research insights, and accelerate delivery.

I’m a patent holder (US12160641B1) and have a track record including a 60% retention lift, a 30% premium conversion increase, and contributions to over $500M in fintech transaction volume. I collaborate across cross-functional teams to turn ambitious ideas into concrete products and delightful experiences.

Skills

Experience Level

Expert

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Language

English

Fluent

Work Experience

Independent Product Designer (Freelance) at Self-Employed

August 1, 2025 - Present

Partner with early-stage founders on 0-to-1 product design, design systems, and AI-augmented prototyping workflows. Remote engagements focusing on rapid prototyping, research synthesis, and design execution to ship MVPs and early interfaces.

Senior Product Designer at Superphonic (AI-powered Podcast App)

January 1, 2023 - July 1, 2025

Led end-to-end design of the mobile product, improving retention by 60% and increasing premium conversion by 30%. Led cross-functional UX research and usability testing, informing roadmap decisions and onboarding optimization. Designed and helped develop a patented feature (US1 2160641B1), enhancing engagement and product differentiation. Built and launched a marketing site in Framer, increasing traffic and SEO performance. Designed performance-focused assets that drove a 20% uplift in installs via Google Ads.

Product Designer at Midwestern Interactive (Tally)

June 1, 2022 - November 1, 2022

Redesigned the operations dashboard, reducing customer support tickets by 40% and improving task completion times across power-user workflows. Shipped customer segmentation and automation features that increased internal team efficiency by 50%. Designed freemium and premium upgrade flows that supported product-led growth and improved trial-to-paid conversion. Delivered 12 features within agile sprints, partnering closely with engineering and product stakeholders on wireframes, prototypes, and final UI.

Product Designer at Midwestern Interactive / Tally

June 1, 2022 - November 1, 2022

Redesigned the operations dashboard for Tally, improving usability and reducing support tickets. Shipped features for customer segmentation and automation, increasing team efficiency by 50%. Balanced competing priorities from business and engineering in Agile sprints. Designed both freemium and premium flows, supporting product-led growth.

Founding Product Designer (Contract) at Cudium (Fintech)

December 1, 2021 - April 1, 2022

Owned the full design surface: brand identity, mobile app, CRM dashboard, and marketing site for an early-stage fintech startup. Built and documented a cross-platform design system that reduced engineering implementation time by 40%. Launched the Android app following a successful iOS debut, reaching 1,000+ Play Store downloads in the first quarter. Contributed UX optimizations that supported the product in processing $500M+ in total transaction volume. Mentored two junior designers, scaling design operations and team productivity by 50%.

Founding Product Designer at Cudium (Fintech App)

December 1, 2021 - April 1, 2022

Drove the full design lifecycle: branding, mobile app UX, CRM dashboard, and landing page. Designed and launched Android app after a successful iOS debut (1,000+ Play Store downloads). Built a design system that reduced development time by 40% and improved consistency. Mentored two junior designers and scaled design operations. Helped the product hit $500M+ in transaction volume through UX optimization.

Senior Product Designer at TechPoint Africa

December 1, 2020 - June 1, 2022

Led the full redesign of TechPoint’s media platform, increasing user engagement. Delivered responsive UI, content discovery flows, and improved accessibility. Oversaw design for web and print assets, ensuring visual consistency and brand alignment.