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Performance marketing and growth strategist with proven results across Google Ads, display, video, and mobile—driving ROI through advanced SEM optimization, value-based bidding, and offline data integration. Experienced across B2C and B2B (ecommerce, education, fintech, fashion, and consulting), with strengths in funnel building, lead nurturing, cross-functional leadership, and data-driven reporting that consistently increases pipeline and conversion rates.…Performance marketing and growth strategist with proven results across Google Ads, display, video, and mobile—driving ROI through advanced SEM optimization, value-based bidding, and offline data integration. Experienced across B2C and B2B (ecommerce, education, fintech, fashion, and consulting), with strengths in funnel building, lead nurturing, cross-functional leadership, and data-driven reporting that consistently increases pipeline and conversion rates.

Daniel Segun

Digital Marketer, Performance Marketer, Growth Marketer, +3

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Performance marketing and growth strategist with proven results across Google Ads, display, video, and mobile—driving ROI through advanced SEM optimization, value-based bidding, and offline data integration. Experienced across B2C and B2B (ecommerce, education, fintech, fashion, and consulting), with strengths in funnel building, lead nurturing, cross-functional leadership, and data-driven reporting that consistently increases pipeline and conversion rates.…Performance marketing and growth strategist with proven results across Google Ads, display, video, and mobile—driving ROI through advanced SEM optimization, value-based bidding, and offline data integration. Experienced across B2C and B2B (ecommerce, education, fintech, fashion, and consulting), with strengths in funnel building, lead nurturing, cross-functional leadership, and data-driven reporting that consistently increases pipeline and conversion rates.

Available to hire

Performance marketing and growth strategist with proven results across Google Ads, display, video, and mobile—driving ROI through advanced SEM optimization, value-based bidding, and offline data integration.

Experienced across B2C and B2B (ecommerce, education, fintech, fashion, and consulting), with strengths in funnel building, lead nurturing, cross-functional leadership, and data-driven reporting that consistently increases pipeline and conversion rates.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Growth Lead at Rhema Beauty Shop

March 1, 2026 - Present

Managed retention-focused email marketing campaigns using Klaviyo to drive repeat purchases, customer engagement, and ecommerce revenue growth. Built and optimized automated email flows including welcome series, abandoned cart, browse abandonment, and post-purchase journeys. Wrote conversion-focused email copy, collaborated on email design, and implemented audience segmentation based on behavior, purchase history, and engagement. Supported retention strategy alignment with lifecycle stages; also contributed to website content optimization and educational messaging to increase buying confidence.

Growth Lead at Rhemabeautyshop.com

March 1, 2026 - Present

Managed retention-focused email marketing campaigns using Klaviyo to drive repeat purchases, engagement, and ecommerce revenue growth. Developed promotional campaigns, product launch emails, seasonal campaigns, and customer win-back flows tailored to skincare and beauty audiences. Built and optimized automated flows including welcome series, abandoned cart, browse abandonment, and post-purchase journeys. Wrote conversion-focused email copy and collaborated on email design layouts to improve CTR and overall performance. Implemented audience segmentation based on behavior, purchase history, and engagement. Supported ecommerce retention strategy by aligning email efforts with lifecycle stages and purchase behavior. Contributed to website content optimization and educational messaging to increase buying confidence. Worked on deliverability best practices including dark mode optimization and improvements to customer experience across email campaigns.

Senior Digital Marketing Manager at MySavvybee.com

November 1, 2025 - March 1, 2026

Developed and executed B2B digital marketing strategies to drive qualified lead generation, customer acquisition, and revenue growth. Planned and managed integrated demand generation campaigns across Google Ads, Meta Ads, LinkedIn, email marketing, and organic channels to improve MQL volume and optimize CPA. Partnered with Sales, Product, and Customer Success to align marketing initiatives with pipeline goals, improve lead quality, and accelerate conversion. Implemented audience segmentation, conversion tracking, GA4 reporting, and A/B testing to optimize campaign performance and improve ROI. Built automated lead nurturing workflows and email campaigns using CRM/automation tools. Produced dashboards and performance reports to guide budget allocation and channel optimization. Led SEO, landing page optimization, and CRO initiatives to increase qualified inbound traffic and improve conversion rates.

Digital Marketing Manager at Renoni Official

May 1, 2024 - June 1, 2025

Generated over ₦75M in direct online sales by leading high-ROAS Meta and Google ad campaigns across Nigeria, the US, and the UK. Improved ROAS by 3.2x in 90 days through data-backed bidding and warm vs cold audience segmentation. Launched full-funnel campaigns integrating Instagram, email marketing via Klaviyo, and retargeting ads, increasing repeat purchases by 40%. Optimized product pages and mobile UX with design/dev teams, increasing add-to-cart rate by 28% and reducing bounce rate by 22%. Closed DMs and emails from high-intent shoppers, contributing to a 12% monthly revenue lift. Revamped ad and sales copy using AIDA/PAS frameworks, increasing CTR by 64% and reducing CPA by 35%. Mapped customer journeys using Shopify, Funnelytics, and landing page builders to increase AOV by 21%.

Digital Marketing Manager at Renoniofficial.com

May 1, 2024 - June 1, 2025

Led high-ROAS Meta and Google advertising campaigns across fashion-forward demographics in Nigeria, the US, and the UK, generating over ₦75M in direct online sales. Improved ROAS by 3.2x in 90 days using data-backed bidding and audience segmentation for warm vs. cold traffic. Launched full-funnel campaigns integrating Instagram, Klaviyo email marketing, and retargeting ads to increase repeat purchases by 40%. Partnered with design and development teams to optimize product pages and mobile UX, increasing add-to-cart rate by 28% and reducing bounce rate by 22%. Handled high-intent DM/email responses with personalized support, contributing to a 12% monthly revenue lift. Revamped ad and sales copy using AIDA/PAS frameworks, boosting CTR by 64% and reducing CPA by 35%. Mapped customer journeys using Shopify tools and landing page builders to increase AOV by 21%.

Digital Marketing Consultant at The 1111 Project

September 1, 2023 - December 1, 2025

Led SEM strategies for selling high-value AR artworks using organic and paid reach across sectors. Spearheaded value-based bidding initiatives leveraging data insights to improve campaign efficiency and ROAS. Implemented cross-channel marketing integrating SEM with display, video, and mobile advertising. Collaborated with product, engineering, and data science teams to integrate offline data feeds into the marketing funnel. Set up and closed sales calls for warm audiences interested in AR artworks, with follow-up via social media and email. Used AIDA copywriting framework to create compliant, conversion-focused messaging. Mapped buyer journeys using funnel-building tools including Elementor, ClickFunnels, and Funnelytics.

Growth / Strategy Executive at Trive

August 1, 2023 - January 1, 2024

Designed and implemented SEM strategies to drive customer acquisition for the travel marketplace. Led development of lead generation and sales funnel strategies to improve conversion rates. Managed multi-channel campaigns including social media and display advertising to enhance brand visibility.

Account Executive / Business Manager at DMTCA

June 1, 2023 - March 1, 2024

Managed strategic client relationships across engineering, healthcare, insurance, and sports betting, acting as primary point of contact between clients and internal teams. Led client discovery, translated business growth challenges into digital marketing strategies focused on visibility, lead generation, and revenue. Developed performance reports using Google Search Console, Ahrefs, and analytics to track traffic growth, keyword performance, and competitive positioning. Coordinated execution of SEO, content marketing, and digital growth initiatives with internal specialists to ensure alignment with client objectives. Supported retention and expansion by identifying growth opportunities and demonstrating measurable campaign impact. Managed multiple accounts simultaneously with stakeholder communication, timelines, and performance reporting.

Team Lead, Digital Marketing at GCS Education

June 1, 2022 - June 1, 2023

Led digital marketing and community engagement initiatives across multiple channels, managing SEM and paid social campaigns that surpassed sales targets by 300% and built a $400,000 sales pipeline. Developed and executed social media content calendars with designers and web developers aligned to lead-generation goals. Managed presence across Instagram, Facebook, TikTok, and Snapchat, responding to inquiries and driving engagement. Oversaw community management for 15+ virtual communities supporting 200+ participants per community, using email marketing to improve engagement and lead nurturing. Led a digital marketing team (SEO, content, email) and implemented cross-functional training to strengthen SEM capabilities. Conducted keyword research, competitor analysis, and SEO audits; improved on-page SEO including meta tags, content enhancements, internal linking, and technical SEO. Built backlink profiles through outreach and SEO-focused content collaboration.