Available to hire
I’m Daniel Forni—a design leader who believes people come first. I’m passionate about empowering clients to realise their vision and guiding teams to reach their goals with empathy and curiosity.
Across B2B and B2C, I craft absorbing narratives that inspire people to think, act and feel. I don’t just take a brief; I write or reshape it to unlock the best outcomes, blending strategic thinking with hands-on craft in art direction, branding and cross‑channel design.
Experience Level
Language
English
Fluent
Work Experience
Art Director at E.ON Next
May 1, 2022 - May 1, 2025Lead of in-house design, animation and film team, managing freelancers and contractors; ensured brand consistency and quality; liaised with multiple internal departments and managed third-party agencies across campaigns; directed multi-channel campaigns; drove brand evolution and social content strategy; created the first permanent renewable energy technology showcase and directed shoots with styling and post-production to maintain brand.
Senior Integrated Art Director & Designer at Daniel Forni Ltd.
November 1, 2020 - May 1, 2022Freelance design direction for new and existing clients, including Virgin Media, Facebook, Autodesk, Nike and the U.K. Parliament.
Lead Senior Creative Brand & Deliver at Brand & Deliver
November 1, 2019 - November 1, 2020Lead of B&D’s design team, reporting into the Creative Director; led multiple projects and delegated tasks; mentored junior designers to foster clarity of expectations and creativity.
Integrated Art Director & Designer at JPC Creative
January 1, 2017 - October 1, 2017360° campaign creation and rollout; pitch presentation design; campaign photoshoot direction; team leadership and mentorship; event conceptualisation and design.
Senior Designer Brand & Deliver at Brand & Deliver
October 1, 2017 - November 1, 2019Led design outputs across campaigns; managed project timelines and stakeholder communications; contributed to brand systems and visual language.
Senior Graphic Designer at notonthehighstreet.com
December 1, 2015 - January 1, 2017Creation and ownership of long-lead projects; art direction of photographic shoots; leadership of freelance designers; campaign concept development; trend research and internal presentations; social media content creation and planning; liaison with third-party event production; production planning and budgets.
Graphic Designer at notonthehighstreet.com
June 1, 2014 - December 1, 2015Graphic design support for campaigns; collaboration with internal stakeholders; planning and execution of projects.
Graphic Designer at Reflect Digital
June 1, 2013 - June 1, 2014Graphic design work for digital campaigns; support in creative execution.
Education
BA (Hons) Graphic Design: Visual Communication at University for the Creative Arts
January 1, 2010 - January 1, 2013Graphic Design, Typography and Photography at Massachusetts College of Art & Design
January 1, 2012 - June 1, 2012Foundation Degree in Art and Design at Central Saint Martins College of Art & Design
January 1, 2008 - January 1, 2009Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
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