Hi, I’m Daniel Flowers. I’m a strategic Social Media Manager who thrives on building brand growth and meaningful engagement across hospitality, retail, and entertainment. I specialize in content creation, influencer partnerships, and paid media, delivering measurable results through creative campaigns and data-driven strategies. I enjoy leading teams, shaping full-funnel campaigns, and collaborating across platforms like Meta, TikTok, and Google Ads. In my work, I combine hands-on creativity with structured planning to turn ideas into demand and memorable brand moments. I’ve directed multi-brand social portfolios, partnered with PR and events teams, and continuously seek smarter ways to reach audiences—often by leveraging AI tools and innovative content formats. I’m passionate about staying adaptable, detail-oriented, and enthusiastic as I help brands grow, stay connected with their communities, and achieve ambitious goals.…

Daniel Flowers

Hi, I’m Daniel Flowers. I’m a strategic Social Media Manager who thrives on building brand growth and meaningful engagement across hospitality, retail, and entertainment. I specialize in content creation, influencer partnerships, and paid media, delivering measurable results through creative campaigns and data-driven strategies. I enjoy leading teams, shaping full-funnel campaigns, and collaborating across platforms like Meta, TikTok, and Google Ads. In my work, I combine hands-on creativity with structured planning to turn ideas into demand and memorable brand moments. I’ve directed multi-brand social portfolios, partnered with PR and events teams, and continuously seek smarter ways to reach audiences—often by leveraging AI tools and innovative content formats. I’m passionate about staying adaptable, detail-oriented, and enthusiastic as I help brands grow, stay connected with their communities, and achieve ambitious goals.…

Available to hire

Hi, I’m Daniel Flowers. I’m a strategic Social Media Manager who thrives on building brand growth and meaningful engagement across hospitality, retail, and entertainment. I specialize in content creation, influencer partnerships, and paid media, delivering measurable results through creative campaigns and data-driven strategies. I enjoy leading teams, shaping full-funnel campaigns, and collaborating across platforms like Meta, TikTok, and Google Ads. In my work, I combine hands-on creativity with structured planning to turn ideas into demand and memorable brand moments.

I’ve directed multi-brand social portfolios, partnered with PR and events teams, and continuously seek smarter ways to reach audiences—often by leveraging AI tools and innovative content formats. I’m passionate about staying adaptable, detail-oriented, and enthusiastic as I help brands grow, stay connected with their communities, and achieve ambitious goals.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Social Media Manager at Luna PR Management
May 1, 2025 - September 11, 2025
Designed and executed social strategies for Web2 & Web3 clients, including growth campaigns for Zealy. Analyzed performance metrics to inform creative adjustments, producing platform-native content (Reels, TikTok, UGC) that consistently outperformed benchmarks. Managed end-to-end paid campaigns, aligning creative and targeting with business objectives to improve CTR and conversions. Coordinated production logistics (locations, approvals, schedules) to keep projects on time and within KPIs.
Social Media Manager at Royal Avenue Investments
May 1, 2025 - Present
Directed social media strategy for a multi-brand portfolio (Swingers Dubai, BrewDog Dubai, Hamleys UAE/Kuwait, Concept N, Oh Polly). Drove audience growth (Hamleys Kuwait: 0→6K in 6 months; Swingers Dubai: +7K; BrewDog Dubai: +4K) and spearheaded launch campaigns with influencer partnerships, viral content, and paid media to boost footfall and awareness. Leveraged AI tools to create engaging content for Hamleys Back-to-School, and optimized paid media structures across Meta, TikTok, and Google Ads to improve ROI. Led a 4-person creative team and strengthened influencer partnerships, collaborating with PR/events to secure coverage and amplify openings. Developed a TikTok/Reels strategy delivering multiple posts with 100K+ organic views.
Social Media Manager at Luna PR Management
May 1, 2025 - September 11, 2025
Designed and executed social strategies for Web2 & Web3 clients; led growth campaigns for Zealy. Produced platform-native content (Reels, TikTok, UGC) and managed full-cycle paid campaigns, improving reach, engagement, CTR, and conversions. Managed end-to-end production logistics to ensure on-time delivery against KPIs.
Social Media Manager at Royal Avenue Investments
May 1, 2025 - Present
Directed social media strategy for a multi-brand portfolio (Swingers Dubai, BrewDog Dubai, Hamleys UAE/Kuwait, Concept N, Oh Polly). Achieved rapid audience growth and launched campaigns with influencer partnerships and paid ads to drive footfall and awareness. Leveraged AI tools to create engaging content and optimized paid media structures across Meta, TikTok, and Google Ads. Led a 4-person creative team and strengthened influencer partnerships with measurable impact, including viral TikTok/Reels content with 100K+ organic views.
Social Media Manager at Altavia Middle East
January 1, 2024 - September 11, 2025
Oversaw the creation of engaging, high-quality content aligned with brand guidelines, boosting audience retention and growth. Managed influencer ad campaigns delivering over 1M reach and achieving a 25% increase in Instagram followers within six months. Led and mentored a team of social media executives, providing strategic direction, training, and performance feedback. Built and maintained strong client relationships by ensuring timely delivery of campaigns and presenting insightful performance reports. Introduced new tools and workflow innovations to improve efficiency and campaign performance.
Social Media Manager at ALTAVIA MIDDLE EAST
January 1, 2024 - September 11, 2025
Oversaw the creation of engaging, high-quality content aligned with brand guidelines; managed influencer ad campaigns delivering over 1 million reach and a 25% Instagram follower increase within six months. Led and mentored a team of social media executives and built strong client relationships with timely delivery and performance reporting.
Senior Social Media Executive at Altavia Middle East
January 1, 2023 - September 11, 2025
Created engaging content aligned with brand guidelines to boost retention and growth. Managed influencer ad campaigns delivering over 1M reach and 25% follower growth in six months. Led and mentored a team of social media executives, providing strategic direction, training, and performance feedback. Built strong client relationships with timely delivery and performance reporting. Introduced tools and workflows to improve efficiency and campaign performance.
Senior Social Media Executive at ALTAVIA MIDDLE EAST
January 1, 2023 - September 11, 2025
Led social campaigns, mentored a team of executives, and delivered performance reports. Contributed to client relationships and workflow improvements that enhanced efficiency and campaign performance.
Social Media Executive at 4 Front Facilities Management
October 1, 2021 - September 11, 2025
Managed social media presence, created engaging content and campaigns to raise brand awareness and engagement, and collaborated with internal teams to align online activity with business goals. Tracked performance and optimized strategies based on insights.
Social Media Executive at 4 FRONT FACILITIES MANAGEMENT
October 1, 2021 - September 11, 2025
Managed social media presence and content across platforms; executed campaigns to drive engagement and brand awareness, supporting marketing events and client communications.
Digital and Social Media Intern at SPARK 44
April 1, 2019 - September 11, 2025
Supported digital and social media campaigns, assisted with content creation, scheduling, and analytics. Gained hands-on experience across campaign execution and performance reporting, contributing to client work and learning best practices in digital marketing.
Digital and Social Media Intern at SPARK 44
April 1, 2019 - September 11, 2025
Supported digital and social initiatives; contributed to content production, analytics, and campaign execution.

Education

BSc Computing at Canterbury Christ Church University, Kent, UK
January 11, 2030 - January 1, 2017
BSC Computing at Canterbury Christ Church University, Kent, UK
January 11, 2030 - September 11, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Professional Services, Other, Software & Internet

Skills

Experience Level