Daniel Johnson

Available to hire

I'm Daniel Johnson, a London-based founder and fractional CMO who helps post-product-market-fit startups and scale-ups turn scattered marketing activity into a repeatable go-to-market system.

About

I’m Daniel Johnson, a London-based founder and fractional CMO who helps post-product-market-fit startups and scale-ups turn scattered marketing activity into a repeatable go-to-market system.

Over 10+ years across B2B SaaS, AI, fintech, healthtech, apps and e-commerce, I’ve supported 20+ startup and scale-up engagements, managed £6M+ in paid media and influenced or supported £18M+ in revenue. Separate client projects cut CAC by 35%, reduced churn by 21% and grew app downloads sixfold. Recent work includes interim product marketing for Xe across the UK and Europe, and fractional marketing leadership for Spark Shipping and DIA DIA Health.

I lead GTM and marketing operations end to end: ICP and messaging, acquisition (paid, SEO, ABM, partnerships), and activation and retention (onboarding, CRM, CRO). I work hands-on with teams and specialist vendors, and use AI-assisted workflows for research, content and reporting with human review kept at the core.

Best fit: founders and CEOs who need senior marketing leadership on a fractional, interim or contract basis without hiring a full-time CMO.

  • 11 years' experience
  • Joined March 2024

Languages

  • EnglishFluent
  • ChineseBeginner
  • FrenchBeginner

Industry experience

  • Computers & Electronics
  • Consumer Goods
  • Education
  • Financial Services
  • Government
  • Healthcare
  • Non-Profit Organization
  • Software & Internet
  • Professional Services
  • Retail
  • Travel & Hospitality
  • Media & Entertainment

More experts in London, United Kingdom

Work experience· 8 roles

Product Marketing Manager, UK & Europe (Interim Contract) · XeMay 2025 – Aug 2025 · 4 mos

Interim contract supporting UK and European product marketing for Xe's transactional foreign exchange products. Worked on positioning, messaging, customer and competitor analysis and go-to-market planning with product, commercial and regional teams in a regulated fintech environment.

Growth Director · Ladder.ioJul 2024 – Nov 2024 · 5 mos

Served as interim Head of Marketing for agency clients, leading growth strategy and execution across PPC, SEO, email and social media. Applied AARRR, growth loops and data-driven experimentation to improve acquisition, conversion and revenue growth.

Professional Speaker · VariousAug 2019 – Present · 7 yrs 4 mos

Deliver workshops, lectures and talks on growth marketing, startup validation, go-to-market strategy and innovation. Speaking experience includes Google Launchpad, Cambridge University Judge Business School, Imperial College London, General Assembly Riyadh, Royal College of Veterinary Surgeons and the UK Space Agency.

Co-founder & Chief Marketing Officer · PsycApps / eQuooNov 2018 – Feb 2020 · 1 yr 4 mos
Head of Growth & Marketing · NAVA (later KOMPAS)Mar 2017 – Feb 2019 · 2 yrs
Startup Growth Mentor (Independent) · Google for Startups, Techstars and GrowthMentor programmesNov 2016 – Present · 10 yrs 1 mo
Founder & Chief Growth Officer · We Scale StartupsAug 2016 – Present · 10 yrs 4 mos
Head of Marketing · ShoprocketSep 2015 – Aug 2016 · 1 yr

Education

BTEC Level 3 Business & Enterprise · Peter Jones Enterprise Academy2012 – 2013
BTEC Level 3 Business & Enterprise · Peter Jones Enterprise Academy2012 – 2013
New Entrepreneurs Foundation programme · New Entrepreneurs Foundation2013 – 2014

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