I'm Daniel Johnson, a London-based growth marketing consultant and fractional CMO helping AI, SaaS, FinTech, Web3, e-commerce and app startups build predictable growth systems. Over the last 10+ years, I've helped 20+ startups scale through data-driven growth strategy, paid acquisition, SEO, lifecycle marketing, experimentation and go-to-market planning. I've managed £6M+ in ad spend, generated £15M+ in client revenue, reduced CAC by up to 35%, increased retention by 40%+, and supported founders from Seed to Series B. I work best with ambitious founders and growth teams who need senior marketing leadership without hiring a full-time CMO. My approach combines strategy, analytics and hands-on execution to turn messy founder-led growth into a repeatable acquisition engine.…

Daniel Johnson

I'm Daniel Johnson, a London-based growth marketing consultant and fractional CMO helping AI, SaaS, FinTech, Web3, e-commerce and app startups build predictable growth systems. Over the last 10+ years, I've helped 20+ startups scale through data-driven growth strategy, paid acquisition, SEO, lifecycle marketing, experimentation and go-to-market planning. I've managed £6M+ in ad spend, generated £15M+ in client revenue, reduced CAC by up to 35%, increased retention by 40%+, and supported founders from Seed to Series B. I work best with ambitious founders and growth teams who need senior marketing leadership without hiring a full-time CMO. My approach combines strategy, analytics and hands-on execution to turn messy founder-led growth into a repeatable acquisition engine.…

Available to hire

I’m Daniel Johnson, a London-based growth marketing consultant and fractional CMO helping AI, SaaS, FinTech, Web3, e-commerce and app startups build predictable growth systems.

Over the last 10+ years, I’ve helped 20+ startups scale through data-driven growth strategy, paid acquisition, SEO, lifecycle marketing, experimentation and go-to-market planning. I’ve managed £6M+ in ad spend, generated £15M+ in client revenue, reduced CAC by up to 35%, increased retention by 40%+, and supported founders from Seed to Series B.

I work best with ambitious founders and growth teams who need senior marketing leadership without hiring a full-time CMO. My approach combines strategy, analytics and hands-on execution to turn messy founder-led growth into a repeatable acquisition engine.

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Experience Level

Language

English
Fluent
Chinese
Beginner

Work Experience

Founding Partner at We Scale Startups
August 1, 2016 - Present
Founded and led a growth marketing consultancy helping AI, SaaS, FinTech, Web3, e-commerce and app startups build predictable, repeatable growth systems. Managed growth strategy and execution across paid acquisition, SEO, content, email, lifecycle marketing, analytics and go-to-market planning for 20+ companies. Managed £6M+ in cumulative ad spend and generated £15M+ in client revenue. Reduced CAC by up to 35%, improved campaign efficiency by 50%, cut churn by 21% through lifecycle programmes, and helped clients scale acquisition across Google, Meta, LinkedIn and other paid channels. Built and managed agile marketing teams of up to 12 people.
Growth Director at Ladder.io
July 1, 2024 - November 1, 2024
Served as interim Head of Marketing for agency clients, leading growth strategy and execution across PPC, SEO, email and social media. Applied AARRR, growth loops and data-driven experimentation to improve acquisition, conversion and revenue growth.
Growth Mentor at Google / Techstars / GrowthMentor
February 1, 2019 - Present
Mentor early-stage founders on growth strategy, product-market fit, customer acquisition, go-to-market strategy and fundraising. Delivered 479+ mentor sessions with an average rating of 4.97/5. Supported founders in raising over £5M collectively, including involvement in two Series A rounds worth £10M total.
Professional Speaker at Various
August 1, 2019 - Present
Deliver workshops, lectures and talks on growth marketing, startup validation, go-to-market strategy and innovation. Speaking experience includes Google Launchpad, Cambridge University Judge Business School, Imperial College London, General Assembly Riyadh, Royal College of Veterinary Surgeons and the UK Space Agency.
Head of Growth & Marketing at NAVA
March 1, 2017 - February 1, 2018
Led growth, branding, customer acquisition and product development for an early-stage app startup. Achieved 30K+ app downloads in 8 months, grew MAU by 12K+, and increased MAU retention by over 40% through experimentation and feedback loops.
Head of Marketing at Shoprocket
September 1, 2015 - August 1, 2016
Led SEO, PPC, content and PR for a SaaS startup. Doubled revenue, increased the user base and improved average customer LTV by 30%.

Education

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Industry Experience

Computers & Electronics, Consumer Goods, Education, Financial Services, Government, Healthcare, Non-Profit Organization, Software & Internet, Professional Services

Skills

Experience Level