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I’m a product designer, specializing in B2B SaaS and systems, dashboards and scalable UI. Usually embedded in a product that’s already up and running, I clarify complex flows and align design with brand and development to help ship maintainable UI. Recently I led core workflow redesigns in a financial valuation platform, turning an uncoordinated UX into reusable components that lay a solid foundation across the product.…I’m a product designer, specializing in B2B SaaS and systems, dashboards and scalable UI. Usually embedded in a product that’s already up and running, I clarify complex flows and align design with brand and development to help ship maintainable UI. Recently I led core workflow redesigns in a financial valuation platform, turning an uncoordinated UX into reusable components that lay a solid foundation across the product.

Daniel Kårén

Product Designer, UI Designer, UX Designer, +2

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I’m a product designer, specializing in B2B SaaS and systems, dashboards and scalable UI. Usually embedded in a product that’s already up and running, I clarify complex flows and align design with brand and development to help ship maintainable UI. Recently I led core workflow redesigns in a financial valuation platform, turning an uncoordinated UX into reusable components that lay a solid foundation across the product.…I’m a product designer, specializing in B2B SaaS and systems, dashboards and scalable UI. Usually embedded in a product that’s already up and running, I clarify complex flows and align design with brand and development to help ship maintainable UI. Recently I led core workflow redesigns in a financial valuation platform, turning an uncoordinated UX into reusable components that lay a solid foundation across the product.

Available to hire

Sundsvall, Sweden

I’m a product designer, specializing in B2B SaaS and systems, dashboards and scalable UI.

Usually embedded in a product that’s already up and running, I clarify complex flows and align design with brand and development to help ship maintainable UI. Recently I led core workflow redesigns in a financial valuation platform, turning an uncoordinated UX into reusable components that lay a solid foundation across the product.

Skills

Product Design

Experience Level

Product Design

Expert

Language

Swedish

Fluent

English

Fluent

Work Experience

Product Designer (Contract)

January 1, 2021 - Present

Embedded in startups, scale-ups and agencies, I focus on product strategy, IA and reusable UI foundations that help reduce rework and scale over time.

Product & UI Designer (Contract) at Leonh

September 1, 2025 - January 1, 2026

Own the dashboard structure and ensure consistency of workflow across three key workflows in a financial analysis and valuation product. Defined reusable interaction patterns and component rules, enabling the delivery of scalable features across ten areas. Worked with the CTO and engineering team to ensure design decisions aligned with platform constraints and long-term maintainability.

UX/UI Design Lead (Contract) at Make Your Own

June 1, 2022 - January 1, 2024

Led discovery and workshops to align stakeholders on the direction of the product beyond a Shopify-first setup. Re-architected and redesigned the entire e-commerce UX across core browsing, product and checkout flows. Created reusable UI patterns in Figma to convert DIY instructions into scalable digital components. Helped establish the foundation for a subscription/community platform using a lean approach to protect current revenue.

UX/UI Designer (Contract) at Coly Technologies

January 1, 2022 - November 1, 2022

Worked with the CPO to clarify product focus and simplify core user journeys. Redesigned key flows (dashboard, profile and psychometric test) and migrated them from Typeform to in-product experiences. Introduced modular UI principles to reduce cognitive load and ensure consistency across new features. Updated brand and marketing site to ensure external positioning matched product direction.