I'm Daniel Leigh, based in Mount Maunganui, New Zealand. I specialise in website and e-commerce builds using WordPress, Shopify, Webflow, Cargo, and Squarespace, plus analysis, reporting, and digital marketing. I have a strong IT and digital systems background and enjoy turning ideas into functional online solutions. I excel at coordinating projects end-to-end, managing client relationships, and delivering brand-driven campaigns from concept through launch. My experience spans website management, e-commerce operations, product launches, and wholesale relationships across NZ and Australia, with a track record of reliable delivery and measurable results.

Daniel Leigh

I'm Daniel Leigh, based in Mount Maunganui, New Zealand. I specialise in website and e-commerce builds using WordPress, Shopify, Webflow, Cargo, and Squarespace, plus analysis, reporting, and digital marketing. I have a strong IT and digital systems background and enjoy turning ideas into functional online solutions. I excel at coordinating projects end-to-end, managing client relationships, and delivering brand-driven campaigns from concept through launch. My experience spans website management, e-commerce operations, product launches, and wholesale relationships across NZ and Australia, with a track record of reliable delivery and measurable results.

Available to hire

I’m Daniel Leigh, based in Mount Maunganui, New Zealand. I specialise in website and e-commerce builds using WordPress, Shopify, Webflow, Cargo, and Squarespace, plus analysis, reporting, and digital marketing. I have a strong IT and digital systems background and enjoy turning ideas into functional online solutions.

I excel at coordinating projects end-to-end, managing client relationships, and delivering brand-driven campaigns from concept through launch. My experience spans website management, e-commerce operations, product launches, and wholesale relationships across NZ and Australia, with a track record of reliable delivery and measurable results.

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Work Experience

Website Project Manager & Design at Njl Studio
December 31, 2016 - October 19, 2025
Managed website projects end-to-end, from scoping and planning through to launch. Acted as key client contact, ensuring clear communication, deadlines met, and expectations exceeded. Delivered high-quality outputs for both small businesses and larger e-commerce operations. Shopify expert. Coordinated WordPress website projects from design through to developer handover. Ensured websites aligned with client goals, conversion optimisation, and SEO best practice. Liaised directly with clients to gather requirements and provide progress updates. Balanced technical needs with creative direction to deliver effective business websites.
Website Project Manager & Design at Njl Studio
April 1, 2017 - Present
Continued to manage end-to-end website projects, acting as primary client liaison, coordinating design to development handover, and ensuring SEO and conversion best practices were applied across builds.
Website Project Manager & Design at Pinpoint Digital
January 1, 2024 - Present
Coordinated WordPress website projects from design through to developer handover. Ensured websites aligned with client goals, conversion optimisation, and SEO best practice. Liaised directly with clients to gather requirements and provide progress updates. Balanced technical needs with creative direction to deliver effective business websites.
Brand Manager at SoundSwitch
April 1, 2017 - October 19, 2025
Led brand strategy and campaigns for SoundSwitch (DJ/lighting software), coordinating product branding and marketing initiatives.
Sales Manager & Marketing Manager at Lower (You Know We Ain't Limited)
December 31, 2015 - October 19, 2025
Managed multiple client website projects end-to-end; acted as key client contact, ensuring clear communication, deadlines met, and expectations exceeded. Drove Shopify and WordPress capabilities, conversion optimisation, and SEO best practices for a range of small businesses and larger e-commerce operations.

Education

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Qualifications

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Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services, Other