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I am a Paid Media, Digital Marketing, & Social Media Management specialist with over 5 years of experience in driving sales through Google Ads, Meta Ads, and TikTok, with experience in GoHighlevel CRM. I am passionate about leveraging financial acumen and communication skills to contribute to organizational growth, client satisfaction, and operational excellence. I optimize data-driven campaigns and automate customer journeys into scalable growth strategy.…I am a Paid Media, Digital Marketing, & Social Media Management specialist with over 5 years of experience in driving sales through Google Ads, Meta Ads, and TikTok, with experience in GoHighlevel CRM. I am passionate about leveraging financial acumen and communication skills to contribute to organizational growth, client satisfaction, and operational excellence. I optimize data-driven campaigns and automate customer journeys into scalable growth strategy.

Daniel Maina

Digital Marketer, Social Media Manager, Marketing Strategist, +4

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I am a Paid Media, Digital Marketing, & Social Media Management specialist with over 5 years of experience in driving sales through Google Ads, Meta Ads, and TikTok, with experience in GoHighlevel CRM. I am passionate about leveraging financial acumen and communication skills to contribute to organizational growth, client satisfaction, and operational excellence. I optimize data-driven campaigns and automate customer journeys into scalable growth strategy.…I am a Paid Media, Digital Marketing, & Social Media Management specialist with over 5 years of experience in driving sales through Google Ads, Meta Ads, and TikTok, with experience in GoHighlevel CRM. I am passionate about leveraging financial acumen and communication skills to contribute to organizational growth, client satisfaction, and operational excellence. I optimize data-driven campaigns and automate customer journeys into scalable growth strategy.

Available to hire

I am a Paid Media, Digital Marketing, & Social Media Management specialist with over 5 years of experience in driving sales through Google Ads, Meta Ads, and TikTok, with experience in GoHighlevel CRM.

I am passionate about leveraging financial acumen and communication skills to contribute to organizational growth, client satisfaction, and operational excellence. I optimize data-driven campaigns and automate customer journeys into scalable growth strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Paid Media Specialist at Upwork (Contract)

January 1, 2025 - March 31, 2026

Planned and ran paid media campaigns across Meta, Google, and TikTok to drive leads, traffic, and sales. Monitored and optimized campaigns daily, adjusting bids, creatives, and audiences to improve ROI. Conducted audience research and segmentation to reach high-performing customer groups. Created compelling ad copy and coordinated visuals aligned with brand messaging. Implemented tracking systems (pixels, events, GA4) to measure conversions accurately. Ran A/B tests on ads, creatives, and audiences to improve performance. Analyzed campaign data and generated reports with actionable insights for stakeholders. Managed ad budgets efficiently, maximizing results while controlling costs. Scaled successful campaigns to increase reach, engagement, and revenue. Collaborated with design and marketing teams to align creatives and landing pages with campaign goals.

Paid Ads Campaigns Manager (Remote) at Upwork

July 1, 2023 - July 1, 2025

Planned, launched, and managed paid advertising campaigns on Facebook, Instagram, Google Ads, and TikTok Ads. Defined campaign objectives, target audiences, budgets, and KPIs to maximize ROI. Conducted audience research, A/B testing, and creative optimization for better performance. Managed ad creatives, copy, and landing page alignment to improve conversion rates. Monitored campaign performance daily and optimized bids, targeting and retargeting, and creatives. Tracked results using Meta Ads Manager, Google Ads, and analytics dashboards. Prepared performance reports and insights to guide decision-making and scaling strategies.

Digital Marketing Specialist (Remote contract) at NexaCore

August 1, 2022 - August 1, 2025

Managed multi-channel marketing efforts including social media, paid ads, website traffic, and content marketing. Analyzed customer behavior, traffic sources, and campaign data to improve marketing. Led high-budget paid media campaigns with monthly ad spend ranging from $10,000 to $50,000 across Google Ads and Meta Ads for an online gaming brand. Supported A/B testing of creatives, landing page and funnel to improve acquisition efficiency. Optimized websites and funnels for lead generation and conversions. Worked closely with sales teams to align digital efforts with business revenue goals. Conducted market research and competitor analysis to identify growth opportunities. Measured performance using KPIs such as CTR, CPA, ROAS, and conversion rates.

Social Media Manager (Freelance) at Double Furniture

January 1, 2019 - January 5, 2026

Developed and executed social media strategies aligned with brand and business objectives. Managed daily content planning, scheduling, and publishing across Facebook, Instagram, TikTok, and other platforms. Created engaging captions, visuals, and short-form video concepts tailored to target audiences. Grew and managed online communities through consistent engagement, comments, and direct messages. Defined campaign objectives, target audiences, to maximize social engagements. Tested results using Meta Ads Manager, Google Ads, and analytics dashboards. Prepared performance reports and insights to guide decision-making and scaling strategy. Monitored social media performance using analytics tools and adjusted strategies for improved reach and engagement. Stayed updated on social media trends, platform updates, and algorithm changes. Collaborated with design and production teams to maintain brand consistency and quality.