Hi there! I’m Daniel Maina, a Paid Media & Digital Marketing Specialist with 5+ years of driving sales through Google Ads, Meta Ads, and TikTok. I optimize data-driven campaigns, automate the customer journey using GoHighlevel CRM, and translate insights into scalable growth strategies. I enjoy collaborating with teams to deliver measurable results and thrive in fast-paced environments. As a growth-focused marketer, I love crafting compelling campaigns, testing creatives, and aligning digital efforts with revenue goals. I’m dedicated to continuous learning, staying ahead of platform updates, and turning analytics into actionable plans for clients and brands alike.…

Daniel Maina

Hi there! I’m Daniel Maina, a Paid Media & Digital Marketing Specialist with 5+ years of driving sales through Google Ads, Meta Ads, and TikTok. I optimize data-driven campaigns, automate the customer journey using GoHighlevel CRM, and translate insights into scalable growth strategies. I enjoy collaborating with teams to deliver measurable results and thrive in fast-paced environments. As a growth-focused marketer, I love crafting compelling campaigns, testing creatives, and aligning digital efforts with revenue goals. I’m dedicated to continuous learning, staying ahead of platform updates, and turning analytics into actionable plans for clients and brands alike.…

Available to hire

Hi there! I’m Daniel Maina, a Paid Media & Digital Marketing Specialist with 5+ years of driving sales through Google Ads, Meta Ads, and TikTok. I optimize data-driven campaigns, automate the customer journey using GoHighlevel CRM, and translate insights into scalable growth strategies. I enjoy collaborating with teams to deliver measurable results and thrive in fast-paced environments.

As a growth-focused marketer, I love crafting compelling campaigns, testing creatives, and aligning digital efforts with revenue goals. I’m dedicated to continuous learning, staying ahead of platform updates, and turning analytics into actionable plans for clients and brands alike.

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Skills

Experience Level

Language

English
Advanced

Work Experience

Social Media Manager (Freelance) at Double Furniture
January 1, 2019 - Present
Developed and executed social media strategies aligned with brand and business objectives. Managed daily content planning, scheduling, and publishing across Facebook, Instagram, TikTok, and other platforms. Created engaging captions, visuals, and short-form video concepts tailored to target audiences. Grew and managed online communities through consistent engagement, comments, and direct messages. Defined campaign objectives, target audiences, to maximize social engagements. Tested results using Meta Ads Manager, Google Ads, and analytics dashboards. Prepared performance reports and insights to guide decision-making and scaling strategy. Monitored social media performance using analytics tools and adjusted strategies for improved reach and engagement. Stayed updated on social media trends, platform updates, and algorithm changes. Collaborated with design and production teams to maintain brand consistency and quality.
Paid Ads Campaigns Manager (Remote) at Upwork
July 1, 2023 - July 1, 2025
Planned, launched, and managed paid advertising campaigns on Facebook, Instagram, Google Ads, and TikTok Ads. Defined campaign objectives, target audiences, budgets, and KPIs to maximize ROI. Conducted audience research, A/B testing, and creative optimization for better performance. Managed ad creatives, copy, and landing page alignment to improve conversion rates. Monitored campaign performance daily and optimized bids, targeting and retargeting, and creatives. Tracked results using Meta Ads Manager, Google Ads, and analytics dashboards. Prepared performance reports and insights to guide decision-making and scaling strategies.
Digital Marketing Specialist (Remote contract) at NexaCore
August 1, 2022 - August 1, 2025
Managed multi-channel marketing efforts including social media, paid ads, website traffic, and content marketing. Analyzed customer behavior, traffic sources, and campaign data to improve marketing. Led high-budget paid media campaigns with monthly ad spend ranging from $10,000 to $50,000 across Google Ads and Meta Ads for an online gaming brand. Supported A/B testing of creatives, landing page and funnel to improve acquisition efficiency. Optimized websites and funnels for lead generation and conversions. Worked closely with sales teams to align digital efforts with business revenue goals. Conducted market research and competitor analysis to identify growth opportunities. Measured performance using KPIs such as CTR, CPA, ROAS, and conversion rates.
Social Media Manager at Double Furniture
January 1, 2019 - Present
Developed and executed social media strategies aligned with brand and business objectives; managed daily content planning, scheduling, and publishing across Facebook, Instagram, TikTok, and other platforms; created engaging captions, visuals, and short-form video concepts; grew and managed online communities; defined campaign objectives and audiences; tested results using Meta Ads Manager, Google Ads, and analytics dashboards; prepared performance reports and insights; monitored performance and adjusted strategies; collaborated with design and production teams to maintain brand consistency and quality.
Paid Ads Campaigns Manager at Upwork
July 1, 2023 - July 1, 2025
Planned, launched, and managed paid advertising campaigns on Facebook, Instagram, Google Ads, and TikTok Ads; defined campaign objectives, target audiences, budgets, and KPIs; conducted audience research, A/B testing, and creative optimization; managed ad creatives, copy, and landing page alignment; monitored campaign performance daily and optimized bids, targeting and retargeting, and creatives; tracked results using Meta Ads Manager, Google Ads, and analytics dashboards; prepared performance reports to guide decision-making and scaling strategies.
Digital Marketing Specialist at NexaCore
August 1, 2022 - August 1, 2025
Managed multi-channel marketing efforts including social media, paid ads, website traffic, and content marketing; analyzed customer behavior, traffic sources, and campaign data; led high-budget paid media campaigns with monthly ad spend ranging from $10,000 to $50,000 across Google Ads and Meta Ads for an online gaming brand; supported A/B testing of creatives, landing pages, and funnels; optimized websites and funnels for lead generation and conversions; collaborated with sales teams to align digital efforts with revenue goals; conducted market research and competitor analysis; measured performance using KPIs such as CTR, CPA, ROAS, and conversion rates.

Education

Computer Package at Angaza training institute
January 1, 2015 - January 1, 2015
High School Certificate at St Peter’s Nyakinywa high school
January 1, 2011 - January 1, 2014
Primary certificate at Border farm primary school
January 1, 2002 - January 1, 2010
Computer Package at Angaza Training Institute
January 11, 2030 - January 1, 2015
High School Certificate at St Peter’s Nyakinywa High School
January 1, 2011 - January 1, 2014
Primary Certificate at Border Farm Primary School
January 1, 2002 - January 1, 2010
Computer Package at Angaza training institute
January 1, 2015 - December 31, 2015
High School Certificate at St Peter’s Nyakinywa high school
January 1, 2011 - December 31, 2014
Primary certificate at Border farm primary school
January 1, 2002 - December 31, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail

Skills

Experience Level