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I’m Daniel Maina, a Paid Media & Digital Marketing Specialist with 5+ years of experience planning, launching, optimizing, and scaling multi-channel campaigns across Google Ads, Meta Ads, and TikTok Ads. I’ve managed high-budget performance marketing accounts (including $10,000–$50,000 monthly spend) and focused on improving acquisition efficiency, ROI, and revenue growth through strong conversion tracking, audience research, and continuous A/B testing. I’m hands-on with funnel and website optimization, using GA4, Looker Studio, and CRM automation tools like GoHighLevel to strengthen reporting and lead nurturing. Whether I’m coordinating creatives, refining targeting, or aligning landing pages with campaign goals, my approach is analytical, practical, and centered on measurable results—helping brands grow through smarter campaigns and better conversion journeys.…I’m Daniel Maina, a Paid Media & Digital Marketing Specialist with 5+ years of experience planning, launching, optimizing, and scaling multi-channel campaigns across Google Ads, Meta Ads, and TikTok Ads. I’ve managed high-budget performance marketing accounts (including $10,000–$50,000 monthly spend) and focused on improving acquisition efficiency, ROI, and revenue growth through strong conversion tracking, audience research, and continuous A/B testing. I’m hands-on with funnel and website optimization, using GA4, Looker Studio, and CRM automation tools like GoHighLevel to strengthen reporting and lead nurturing. Whether I’m coordinating creatives, refining targeting, or aligning landing pages with campaign goals, my approach is analytical, practical, and centered on measurable results—helping brands grow through smarter campaigns and better conversion journeys.

Daniel Maina

Digital Marketer, Social Media Manager, Marketing Strategist, +5

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I’m Daniel Maina, a Paid Media & Digital Marketing Specialist with 5+ years of experience planning, launching, optimizing, and scaling multi-channel campaigns across Google Ads, Meta Ads, and TikTok Ads. I’ve managed high-budget performance marketing accounts (including $10,000–$50,000 monthly spend) and focused on improving acquisition efficiency, ROI, and revenue growth through strong conversion tracking, audience research, and continuous A/B testing. I’m hands-on with funnel and website optimization, using GA4, Looker Studio, and CRM automation tools like GoHighLevel to strengthen reporting and lead nurturing. Whether I’m coordinating creatives, refining targeting, or aligning landing pages with campaign goals, my approach is analytical, practical, and centered on measurable results—helping brands grow through smarter campaigns and better conversion journeys.…I’m Daniel Maina, a Paid Media & Digital Marketing Specialist with 5+ years of experience planning, launching, optimizing, and scaling multi-channel campaigns across Google Ads, Meta Ads, and TikTok Ads. I’ve managed high-budget performance marketing accounts (including $10,000–$50,000 monthly spend) and focused on improving acquisition efficiency, ROI, and revenue growth through strong conversion tracking, audience research, and continuous A/B testing. I’m hands-on with funnel and website optimization, using GA4, Looker Studio, and CRM automation tools like GoHighLevel to strengthen reporting and lead nurturing. Whether I’m coordinating creatives, refining targeting, or aligning landing pages with campaign goals, my approach is analytical, practical, and centered on measurable results—helping brands grow through smarter campaigns and better conversion journeys.

Available to hire

I’m Daniel Maina, a Paid Media & Digital Marketing Specialist with 5+ years of experience planning, launching, optimizing, and scaling multi-channel campaigns across Google Ads, Meta Ads, and TikTok Ads. I’ve managed high-budget performance marketing accounts (including $10,000–$50,000 monthly spend) and focused on improving acquisition efficiency, ROI, and revenue growth through strong conversion tracking, audience research, and continuous A/B testing.

I’m hands-on with funnel and website optimization, using GA4, Looker Studio, and CRM automation tools like GoHighLevel to strengthen reporting and lead nurturing. Whether I’m coordinating creatives, refining targeting, or aligning landing pages with campaign goals, my approach is analytical, practical, and centered on measurable results—helping brands grow through smarter campaigns and better conversion journeys.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Paid Media Specialist at Upwork (Contract)

January 1, 2025 - March 31, 2026

Planned and ran paid media campaigns across Meta, Google, and TikTok to drive leads, traffic, and sales. Monitored and optimized campaigns daily, adjusting bids, creatives, and audiences to improve ROI. Conducted audience research and segmentation to reach high-performing customer groups. Created compelling ad copy and coordinated visuals aligned with brand messaging. Implemented tracking systems (pixels, events, GA4) to measure conversions accurately. Ran A/B tests on ads, creatives, and audiences to improve performance. Analyzed campaign data and generated reports with actionable insights for stakeholders. Managed ad budgets efficiently, maximizing results while controlling costs. Scaled successful campaigns to increase reach, engagement, and revenue. Collaborated with design and marketing teams to align creatives and landing pages with campaign goals.

Paid Ads Campaigns Manager at Upwork (Remote)

July 1, 2023 - July 1, 2025

Planned, launched, and managed paid advertising campaigns across Facebook, Instagram, Google Ads, and TikTok Ads. Defined campaign objectives, target audiences, budgets, and KPIs for ROI-focused execution. Conducted audience research, A/B testing, creative optimization, and retargeting, and aligned ad creative and copy with landing pages to improve the conversion journey. Monitored daily performance and optimized bids, targeting, retargeting, and creatives. Tracked results via Meta Ads Manager and Google Ads dashboards, prepared performance reports, and scaled successful campaigns to increase reach, engagement, and revenue.

Paid Ads Campaigns Manager (Remote) at Upwork

July 1, 2023 - July 1, 2025

Planned, launched, and managed paid advertising campaigns on Facebook, Instagram, Google Ads, and TikTok Ads. Defined campaign objectives, target audiences, budgets, and KPIs to maximize ROI. Conducted audience research, A/B testing, and creative optimization for better performance. Managed ad creatives, copy, and landing page alignment to improve conversion rates. Monitored campaign performance daily and optimized bids, targeting and retargeting, and creatives. Tracked results using Meta Ads Manager, Google Ads, and analytics dashboards. Prepared performance reports and insights to guide decision-making and scaling strategies.

Digital Marketing Specialist at NexaCore (Remote Contract)

August 1, 2022 - August 1, 2025

Managed multi-channel marketing across social media, paid advertising, website traffic, and content marketing. Analyzed customer behavior, traffic sources, and campaign data to identify optimization opportunities. Led high-budget paid media campaigns with monthly ad spend of $10,000–$50,000 for an online gaming brand across Google Ads and Meta Ads. Supported A/B testing of creatives, landing pages, and funnels to improve acquisition efficiency. Optimized websites and funnels for lead generation and conversions, and worked with sales teams to align digital marketing activity with revenue goals. Conducted market and competitor research to find growth opportunities and measured performance using CTR, CPA, ROAS, and conversion rates.

Digital Marketing Specialist (Remote contract) at NexaCore

August 1, 2022 - August 1, 2025

Managed multi-channel marketing efforts including social media, paid ads, website traffic, and content marketing. Analyzed customer behavior, traffic sources, and campaign data to improve marketing. Led high-budget paid media campaigns with monthly ad spend ranging from $10,000 to $50,000 across Google Ads and Meta Ads for an online gaming brand. Supported A/B testing of creatives, landing page and funnel to improve acquisition efficiency. Optimized websites and funnels for lead generation and conversions. Worked closely with sales teams to align digital efforts with business revenue goals. Conducted market research and competitor analysis to identify growth opportunities. Measured performance using KPIs such as CTR, CPA, ROAS, and conversion rates.

Digital Marketing Assistant at Online Shop (Remote)

January 1, 2019 - May 1, 2020

Supported paid media teams with campaign setup, ad copy creation, and basic performance reporting. Assisted in managing social media accounts and scheduling content using third-party tools. Conducted competitor research and keyword analysis to inform campaign strategies. Helped maintain CRM data hygiene and assisted with email marketing execution. Built foundational experience in Google Ads and Meta Ads, including analytics tracking, while developing strong remote work discipline and cross-team collaboration skills.

Social Media Manager at Double Furniture (Freelance)

January 1, 2019 - March 1, 2025

Developed and executed social media strategies aligned with brand and business objectives. Managed content planning, scheduling, and publishing across Facebook, Instagram, TikTok, and other platforms. Created captions, visuals, and short-form video concepts tailored to target audiences. Built and managed online communities through consistent engagement, comments, and direct messaging. Used Meta Ads Manager, Google Ads, and analytics dashboards to test performance and guide optimization, and prepared performance reports to support growth decisions. Monitored platform trends and audience behavior to improve reach and engagement, collaborating with design and production teams to maintain brand consistency and content quality.

Social Media Manager (Freelance) at Double Furniture

January 1, 2019 - January 5, 2026

Developed and executed social media strategies aligned with brand and business objectives. Managed daily content planning, scheduling, and publishing across Facebook, Instagram, TikTok, and other platforms. Created engaging captions, visuals, and short-form video concepts tailored to target audiences. Grew and managed online communities through consistent engagement, comments, and direct messages. Defined campaign objectives, target audiences, to maximize social engagements. Tested results using Meta Ads Manager, Google Ads, and analytics dashboards. Prepared performance reports and insights to guide decision-making and scaling strategy. Monitored social media performance using analytics tools and adjusted strategies for improved reach and engagement. Stayed updated on social media trends, platform updates, and algorithm changes. Collaborated with design and production teams to maintain brand consistency and quality.