Available to hire
I’m a Social Media Manager and Content Strategy professional with 5+ years of experience building digital growth strategies and managing multi-platform content ecosystems across Instagram, TikTok, and YouTube. I excel at developing brand guidelines, content systems, and performance analytics to scale audience growth and digital visibility, while leveraging AI-powered workflows and marketing automation to optimize performance and operational efficiency. I enjoy collaborating with cross-functional teams to deliver integrated campaigns that resonate with audiences and drive measurable results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Social Media Manager at Signature Group – Real Estate Company
September 1, 2024 - PresentLead the digital marketing strategy across Instagram, TikTok, and YouTube; content planning, scripting, publishing; and performance analysis for a US-targeted real estate brand. Built the company’s website using Go High Level CRM with landing pages, CRM pipelines, and email marketing workflows. Designed and implemented automation workflows using n8n, connecting showing requests, CRM data capture, and automated follow-up messaging to streamline client communication. Produced YouTube content and channel optimization strategies generating 100+ qualified leads and up to 30K views within one year. Developed brand guidelines and content frameworks to standardize messaging and strengthen the company’s digital brand presence across all platforms.
Community Manager at C&M Soluciones de Marketing
September 1, 2022 - March 1, 2024Managed social media strategy and content production for multiple consumer brands; planned campaigns and daily content across major platforms. Developed audience-focused campaigns to increase brand visibility, engagement, and community interaction. Built a new reporting and analytics system to improve campaign evaluation and data-driven marketing decisions. Delivered campaigns generating 1M+ views and over 500 audience interactions, significantly improving brand visibility.
Community Manager at Power Marketing Médico
March 1, 2021 - August 1, 2022Managed social media strategies for multiple doctors’ personal brands, focusing on educational content and audience engagement. Developed digital content plans designed to increase visibility, patient trust, and inbound appointment requests. Collaborated with the marketing team to launch and promote an online course for pregnant women through social media campaigns. Generated 50+ new patients per month through social media content strategies and digital campaigns.
Community Manager at Banánaco Estudio Creativo
September 1, 2020 - October 1, 2021Managed social media presence and content creation for a creative startup producing design and lifestyle products. Developed brand storytelling strategies to strengthen audience connection and improve product visibility. Coordinated creative campaigns and visual content with the design team to enhance brand positioning. Implemented new content strategies that increased social media views by 200% and generated 60+ monthly product orders.
Community Manager at Publicidad Excelente
January 1, 2020 - September 1, 2020Managed digital content and community engagement for five brands in the restaurant, technology, and service sectors. Developed competitive benchmarking to support positioning strategies for emerging digital brands. Produced educational ebooks and digital marketing materials focused on audience growth. Generated 30+ ebook sales within one week through targeted digital promotion campaigns.
Account Executive Assistant at Ogilvy
October 1, 2019 - December 1, 2019Supported public relations strategy and media coordination for Banco BanPlus campaigns. Assisted in the preparation of presentations, campaign reports, and media tracking documentation. Coordinated communication between marketing teams, media outlets, and clients. Contributed to campaign reporting processes used to evaluate multi-channel PR performance.
Education
Bachelor’s Degree in Communication – Journalism at Santa María University
March 11, 2014 - March 5, 2018Diploma in Community Management at Universidad Católica Andrés Bello (UCAB)
January 1, 2016 - May 5, 2026Diploma in Digital Marketing & Social Media at Universidad Católica Andrés Bello (UCAB)
January 1, 2016 - May 5, 2026English Language Program – Advanced Level at Kaplan International College – Chicago
January 1, 2013 - January 1, 2014English Language Program – Intermediate Level at Kaplan International College – London
October 1, 2012 - March 1, 2013Qualifications
Diploma in Community Management
January 1, 2016 - May 5, 2026Diploma in Digital Marketing & Social Media
January 1, 2016 - May 5, 2016English Language Program – Advanced Level
January 1, 2013 - January 1, 2014English Language Program – Intermediate Level
January 1, 2012 - January 1, 2013Industry Experience
Real Estate & Construction, Professional Services, Media & Entertainment, Software & Internet, Healthcare, Retail, Consumer Goods
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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