Hi, I’m Daniel Mijares. I’m a Digital Growth & AI Marketing Operator with 5+ years of experience building digital growth strategies and managing multi-platform content ecosystems for brands across real estate, healthcare, and consumer sectors. I love turning data and AI-powered insights into practical marketing workflows that drive engagement and growth.
I blend hands-on content creation with automated marketing processes to improve efficiency and campaign performance. My approach combines creativity, technology, and systems thinking to turn content into measurable visibility, meaningful engagement, and tangible results.
Skills
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
“Yo Mami” was born from the initiative of Chiara Pierinelli, a gastroenterologist-nutritionist, who wanted to develop a comprehensive course for mothers covering the stages before, during, and after pregnancy.
To bring it to life, a multidisciplinary team was assembled, including design, social media, community management, and web development. As a starting point, a detailed brief was drafted based on the doctor’s branding, audience knowledge, and engagement levels.
Simultaneously, the e-commerce website was developed and 10 ad pieces were produced, adapted for Facebook, Instagram, and YouTube. Additionally, a 3-month content calendar was created, including storytelling, educational content, sales content, trends, and short-form reels.
My role covered team management, deadlines, and project scheduling, as well as the production of social media materials, course videos, article writing, and additional materials for each chapter. I also led the influencer strategy: selection, cost negotiation, video coordination, content publishing, and scheduling.
Results: The launch across Hispanic America generated over 300 e-commerce purchases, more than 3,000 new followers, over 300,000 views on ad content, and viral content reaching +1M views.
Hire a Social Media Manager
We have the best social media manager experts on Twine. Hire a social media manager in Santa Cruz de Tenerife today.