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A creative marketing and content professional with hands-on experience in social media management, short-form video, and visual content creation through freelance and owning/managing a business. With a background in Business and Finance Management, I bring a balanced mix of creativity and data-informed thinking. I’m proactive, adaptable, and eager to grow in fast-paced marketing environments.…

Daniel Angelo Xavier Palma

Artist, Graphic Designer, Photographer, +6

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A creative marketing and content professional with hands-on experience in social media management, short-form video, and visual content creation through freelance and owning/managing a business. With a background in Business and Finance Management, I bring a balanced mix of creativity and data-informed thinking. I’m proactive, adaptable, and eager to grow in fast-paced marketing environments.…

Available to hire

A creative marketing and content professional with hands-on experience in social media management, short-form video, and visual content creation through freelance and owning/managing a business. With a background in Business and Finance Management, I bring a balanced mix of creativity and data-informed thinking. I’m proactive, adaptable, and eager to grow in fast-paced marketing environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Managing Director / Owner at Julep's Cafe

January 1, 2024 - July 1, 2025

Directed all daily operations, generating 15–20K AED monthly revenue and ensuring 100% compliance with health & safety inspections. Built and led a 4-member team, fostering a collaborative environment and improving staff retention. Executed digital marketing campaigns that delivered a 25% boost in sales during peak months. Reduced overhead costs by 15% through vendor renegotiations and process improvements. Increased local brand visibility by organizing and participating in 10+ community events, driving up to 25% monthly revenue growth. Maintained financial records in QuickBooks and streamlined cash-flow reporting.

Freelance Digital Consultant at National Museum of Scotland, Edinburgh

January 1, 2022 - December 31, 2023

Led a consumer behavior analysis project, identifying key audience segments that informed exhibit program planning and marketing campaigns. Assessed effectiveness of social media, website, and newsletter campaigns, recommending optimizations that improved audience reach. Delivered a strategic report with actionable insights, enabling the museum to refine marketing spend and increase engagement rates. Collaborated cross-functionally with curators and marketing teams to align messaging with institutional goals.

Freelance Digital Artist at Remote (Abu Dhabi, UAE – Edinburgh, UK)

January 1, 2021 - December 31, 2023

Completed 30+ international commissions across character design, illustration, and Live2D rigging, achieving consistent 5-star client feedback. Designed and animated interactive 2D characters, improving client engagement for streamers and VTubers. Created a library of custom digital assets for personal brands and businesses, boosting online identity and audience appeal. Leveraged Adobe Creative Cloud (Photoshop, Illustrator, After Effects) and Live2D Cubism to deliver professional-grade work. Built a repeat client base through strong communication, fast turnaround, and high-quality output.

Project Leader for Business Venturing at Business Venturing

January 1, 2021 - December 31, 2022

Led a 4-member cross-functional team to conceptualize and design a mobile app connecting students with contractors for mentoring opportunities. Conducted market research and competitor benchmarking, shaping feature priorities and user experience decisions. Developed a comprehensive project roadmap, aligning milestones with deliverables and stakeholder expectations. Produced a high-impact marketing video campaign — scripted, filmed, edited — which secured buy-in from prospective partners and test users. Facilitated weekly stand-ups and progress reviews, ensuring transparent communication and on-time deliveries. Applied Agile project management practices to reduce development bottlenecks.