Available to hire
I am a dynamic, positive individual, abundant with ideas. I bring exceptional value to any forward-thinking company that fosters creative collaboration within a performance-driven structure where success is recognized and rewarded. Throughout my career, I have excelled in sales, marketing, brand development, and business development roles across multiple countries, focusing on FMCG and coffee brands. I am passionate about strategizing, leading teams, and driving sustainable business growth while commercializing bold ideas and fostering collaboration in fast-paced environments.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Dutch
Intermediate
Afrikaans
Intermediate
Work Experience
Senior Export Manager at Belmoca NV.
January 1, 2017 - PresentSenior manager responsible for key retail accounts, new business development, managing contracts from initiation to closing, and directing packaging design for OEM/Private Label. Liaised between marketing and sales, coordinated cross-functional production teams, developed the Belmio coffee brand including copywriting, strategized promotional calendar, led pricing strategy, quotation, and negotiation. Ensured meeting revenue and profitability targets, led the team for all aspects of key accounts, managed administration including onboarding, new product development and product launches, brand building, POS development, and trade spend management within company goals.
Sales & Marketing Director at Caffeluxe / Café Caps
January 1, 2017 - August 18, 2025Responsible for product strategy, development, and sourcing, brand strategy and development of Caffeluxe coffee, export sales and key account management, customer liaison, financial reporting, pricing strategy, forecasting, new business development, managing agents and distributors, POS development and implementation, promotions, tastings, actions, and building and managing the sales and marketing team.
Business Development at Ranksharp Industries Ltd.
January 1, 2010 - August 18, 2025Handled needs analysis, client pitches, product development and sourcing, procurement, design and artwork management, product sourcing, concept and brand creation, and product optimization.
Media Manager at Atkinson Television
January 1, 2004 - August 18, 2025Worked on sound and film editing, coordinated special effects, audio recording, videography, music production, and recording.
Senior Export Manager at Belmoca NV
January 1, 2017 - PresentSenior manager responsible for key retail accounts, new business development, contracts from initiating to closing, packaging design direction for OEM / Private Label. Liaised between marketing & sales, coordinated cross-functional production teams, led brand development of Belmio coffee including copywriting. Strategized promotional calendar, pricing strategy, quotation & negotiation, meeting revenue and profitability targets. Team leader responsible for all aspects of key accounts including administration, onboarding, NPD & product launches. Managed brand building, POS development, trade spend within company goals.
Sales & Marketing Director at Caffeluxe / Café Caps
January 1, 2017 - August 18, 2025Led product strategy, development & sourcing, brand strategy & development of Caffeluxe coffee. Managed export sales & key accounts, customer liaison, financial reporting, pricing strategy, forecasting, and new business development. Oversaw managing agents & distributors, POS development & implementation, promotions, tastings & actions. Built and managed sales & marketing teams.
Business Development at Ranksharp Industries Ltd.
January 1, 2010 - August 18, 2025Performed needs analysis, client pitches, product development & sourcing. Managed procurement, design & artwork, product sourcing, concept and brand creation, and product optimization.
Media Manager at Atkinson Television
January 1, 2004 - August 18, 2025Handled sound and film editing, special effects coordination, audio recording, videography, music production & recording.
Education
Matric Exemption at Herzlia High School
January 11, 2030 - January 1, 1994Diploma in Audio Engineering at Cape Audio College
January 11, 2030 - January 1, 1995Marketing Diploma at Institute of Marketing Management
January 11, 2030 - January 1, 2000Bachelor of Arts Degree at South African School of Motion Picture
January 11, 2030 - January 1, 2004Diploma at Wildlife Film Academy
January 11, 2030 - January 1, 2006Matric Exemption at Herzlia High School
January 11, 2030 - January 1, 1994Diploma in Audio Engineering at Cape Audio College
January 11, 2030 - January 1, 1995Marketing Diploma at Institute of Marketing Management
January 11, 2030 - January 1, 2000Bachelor of Arts Degree at South African School of Motion Picture
January 11, 2030 - January 1, 2004Diploma at Wildlife Film Academy
January 11, 2030 - January 1, 2006Qualifications
Bachelor of Arts Film and media
November 18, 2001 - November 18, 2004Industry Experience
Consumer Goods, Retail, Media & Entertainment, Professional Services, Wholesale & Distribution
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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