I am a creative and driven social media professional with over three years of experience managing brand platforms and building meaningful online communities. I am skilled in developing engaging, strategic content that strengthens audience connection and drives growth, with a particular focus on Instagram and TikTok. Adaptable, reliable, and detail-oriented, I enjoy exploring diverse digital marketing approaches to elevate brand presence. I am eager to continue learning, contribute to a dynamic team, and grow within a role that offers clear opportunities for career progression.

Daniela Ilieva

I am a creative and driven social media professional with over three years of experience managing brand platforms and building meaningful online communities. I am skilled in developing engaging, strategic content that strengthens audience connection and drives growth, with a particular focus on Instagram and TikTok. Adaptable, reliable, and detail-oriented, I enjoy exploring diverse digital marketing approaches to elevate brand presence. I am eager to continue learning, contribute to a dynamic team, and grow within a role that offers clear opportunities for career progression.

Available to hire

I am a creative and driven social media professional with over three years of experience managing brand platforms and building meaningful online communities. I am skilled in developing engaging, strategic content that strengthens audience connection and drives growth, with a particular focus on Instagram and TikTok.

Adaptable, reliable, and detail-oriented, I enjoy exploring diverse digital marketing approaches to elevate brand presence. I am eager to continue learning, contribute to a dynamic team, and grow within a role that offers clear opportunities for career progression.

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Language

English
Fluent

Work Experience

Cabin Crew at Emirates
May 14, 2024 - Present
Brand ambassador for safety, security and premium service; welcome passengers, accommodate special needs, resolve seating and service issues; promote and sell duty-free products to enhance passenger experience; conduct comprehensive cabin security checks, demonstrate safety equipment and provide first aid or emergency management when required; deliver exceptional hospitality by serving premium meals and beverages, ensuring passenger comfort and satisfaction; collaborate with multi-cultural teams to maintain high service standards and seamless in-flight operations; maintain strict grooming and uniform standards, acting as a brand ambassador and reflecting the airline's image.
Social Media Manager & Graphic Designer at Specify Magazine
November 11, 2023 - May 1, 2024
Built and managed a weekly content calendar across Instagram, Facebook, LinkedIn and X; designed key visuals including the brand logo and kit; created on-brand content for Instagram posts, short-form TikTok videos, and promotional assets to drive website traffic; achieved substantial organic growth (Instagram 436% over six months, LinkedIn 319%) through targeted content and engagement strategies; launched a new social media strategy and refreshed visual identity; led collaborative campaigns such as a school-wide art competition in Northern Ireland and built relationships to network at industry events.
Social Media Manager & E-commerce Design at Lavelles Pharmacy
March 15, 2021 - January 2, 2025
Managed a consistent social media content schedule and planned a structured content calendar aligned with campaign timelines and product releases; coordinated posts across platforms to build brand consistency; grew a community-focused following through organic strategies on Instagram, Facebook and TikTok with 290% annual follower growth; monitored channels and engaged followers with timely responses; developed ideas and produced short-form TikTok videos tailored to platform trends to showcase new product launches; implemented audience segmentation and SEO-optimised educational micro-blogs; coordinated PR and marketing for collaborations with leading beauty brands and promotions, including Makeup Revolution in-store; organized and coordinated charity events; tracked performance metrics weekly and produced high-quality front-end layouts and graphics for WordPress website, including product pages, banners and campaign visuals.
Art Assistant (Volunteer/Paid) at Millennium Court Art Gallery
January 19, 2015 - August 10, 2018
Promoted upcoming exhibitions to educational establishments; encouraged engagement with emerging art classes in the local area; assisted with shop operations and event logistics; supported education officers with public classes; worked independently and as part of a team to achieve desired outcomes.

Education

BA (Hons) Fine Art Painting at University of Brighton
January 1, 2017 - January 1, 2020
Pearson BTEC Level 3 Foundation Diploma in Art and Design at Belfast Metropolitan College
January 1, 2016 - January 1, 2017
A-levels and GCSEs at Lurgan College
January 1, 2012 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Other