Daniela Becerra Guerrero

AI-driven interior design and manufacturing company serving senior living communities across North America. Architected end-to-end B2B conference outreach programs (e.g., NIC Nashville, EFA Phoenix) using personalized HubSpot 9-touch sequences for 50+ tiered prospects, classifying lead quality (hot/warm/cold) and managing pipeline from cold contact to booked meetings. Ghostwrote executive communications for the President’s LinkedIn content and outbound engagement replies while maintaining a consistent C-suite voice. Drove organic growth for the President’s LinkedIn visibility (1,748% visibility increase; 18.5x exposure; growth from 1 to 1,286 interactions; +347 followers) and generated inbound leads attributed to a $1.3M project sourced organically via LinkedIn. Led AI-powered contact intelligence and segmentation via an Ideal Customer Profile scoring agent, coordinated sales intelligence workflows, managed research contractors, and tracked/report performance across channels for CR

Operational support for the President including calendar management, screening inbound communications, and drafting correspondence with zero revision turnaround. Implemented design resource organization systems and technology workflow improvements, onboarding team members onto new tools to reduce friction. Coordinated onboarding lifecycle for new hires and led cross-functional efficiency initiatives, including HR process documentation and employee satisfaction efforts to improve cohesion.

Directed end-to-end city operations for a large-scale Uber Eats offline campaign across Vancouver. Managed scheduling, territory planning, and daily execution for a team of 15+ brand ambassadors. Exceeded key performance targets by 19% and achieved a 2.38% conversion rate against a 2.0% goal through coaching, real-time data tracking, and on-the-ground strategy adjustments. Increased brand awareness by 25% via high-frequency distribution, optimizing ambassador deployment by high-traffic zones and timing. Built a performance-driven team culture using structured coaching sessions, KPI accountability, and clear communication between field staff and corporate stakeholders.