I'm a content strategist and social media manager with over 5 years of experience in creating, editing, and scaling both personal and commercial brands. I founded The Content Club agency and have amassed a following of 750K+ on TikTok and 20K+ on Instagram, collaborating with global brands. My expertise lies in emotional storytelling, consumer psychology, and performance campaigns. I leverage analytics and viral frameworks to build engaged audiences, drive interaction, and enhance conversions. Each piece of content I create is rooted in strategic intent and aims to resonate deeply with viewers.

DANIELA ARIAS G

I'm a content strategist and social media manager with over 5 years of experience in creating, editing, and scaling both personal and commercial brands. I founded The Content Club agency and have amassed a following of 750K+ on TikTok and 20K+ on Instagram, collaborating with global brands. My expertise lies in emotional storytelling, consumer psychology, and performance campaigns. I leverage analytics and viral frameworks to build engaged audiences, drive interaction, and enhance conversions. Each piece of content I create is rooted in strategic intent and aims to resonate deeply with viewers.

Available to hire

I’m a content strategist and social media manager with over 5 years of experience in creating, editing, and scaling both personal and commercial brands. I founded The Content Club agency and have amassed a following of 750K+ on TikTok and 20K+ on Instagram, collaborating with global brands.

My expertise lies in emotional storytelling, consumer psychology, and performance campaigns. I leverage analytics and viral frameworks to build engaged audiences, drive interaction, and enhance conversions. Each piece of content I create is rooted in strategic intent and aims to resonate deeply with viewers.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Content Creator at @esdanig
January 1, 2017 - November 19, 2025
Built a community of over 750K followers on TikTok and collaborated with major brands like Coca-Cola and Disney+. Managed end-to-end content creation and developed high-impact storytelling techniques.
Social Media Manager | Content Strategist | Digital Creator at The Content Club
March 1, 2022 - November 19, 2025
Designed and implemented social strategies for luxury brands, led visual campaigns, and coordinated influencer events, enhancing brand engagement and growth.
Performance Marketing Executive at Innova Social Media
August 1, 2023 - August 1, 2023
Managed performance accounts and analyzed media campaigns, optimizing strategies to meet KPIs and improve client outcomes.
TikTok Specialist at Lisinski Law Firm
August 1, 2023 - November 19, 2025
Developed and executed content strategies for TikTok, ensuring brand consistency and engaging followers through optimized content.
Social Media & Content Strategist at Monisha Melwani Jewelry
November 1, 2025 - November 1, 2025
Created brand voice guidelines and produced high-quality video content for multiple social media platforms while collaborating closely with marketing teams.

Education

Bachelor’s in Social Communication with a focus on Marketing at Pontificia Universidad Javeriana
January 11, 2030 - November 19, 2025

Qualifications

Viral Script Structures for Social Media (Course)
January 11, 2030 - November 19, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods