I'm a content strategist and social media manager with over 5 years of experience in creating, editing, and scaling both personal and commercial brands. I founded The Content Club agency and have amassed a following of 750K+ on TikTok and 20K+ on Instagram, collaborating with global brands. My expertise lies in emotional storytelling, consumer psychology, and performance campaigns. I leverage analytics and viral frameworks to build engaged audiences, drive interaction, and enhance conversions. Each piece of content I create is rooted in strategic intent and aims to resonate deeply with viewers.

DANIELA ARIAS G

I'm a content strategist and social media manager with over 5 years of experience in creating, editing, and scaling both personal and commercial brands. I founded The Content Club agency and have amassed a following of 750K+ on TikTok and 20K+ on Instagram, collaborating with global brands. My expertise lies in emotional storytelling, consumer psychology, and performance campaigns. I leverage analytics and viral frameworks to build engaged audiences, drive interaction, and enhance conversions. Each piece of content I create is rooted in strategic intent and aims to resonate deeply with viewers.

Available to hire

I’m a content strategist and social media manager with over 5 years of experience in creating, editing, and scaling both personal and commercial brands. I founded The Content Club agency and have amassed a following of 750K+ on TikTok and 20K+ on Instagram, collaborating with global brands.

My expertise lies in emotional storytelling, consumer psychology, and performance campaigns. I leverage analytics and viral frameworks to build engaged audiences, drive interaction, and enhance conversions. Each piece of content I create is rooted in strategic intent and aims to resonate deeply with viewers.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Social Media & Content Strategist at Monisha Melwani Jewelry
November 1, 2025 - November 1, 2025
Created brand voice guidelines and produced high-quality video content for multiple social media platforms while collaborating closely with marketing teams.
TikTok Specialist at Lisinski Law Firm
August 1, 2023 - November 19, 2025
Developed and executed content strategies for TikTok, ensuring brand consistency and engaging followers through optimized content.
Performance Marketing Executive at Innova Social Media
August 1, 2023 - August 1, 2023
Managed performance accounts and analyzed media campaigns, optimizing strategies to meet KPIs and improve client outcomes.
Social Media Manager | Content Strategist | Digital Creator at The Content Club
March 1, 2022 - November 19, 2025
Designed and implemented social strategies for luxury brands, led visual campaigns, and coordinated influencer events, enhancing brand engagement and growth.
Content Creator at @esdanig
January 1, 2017 - November 19, 2025
Built a community of over 750K followers on TikTok and collaborated with major brands like Coca-Cola and Disney+. Managed end-to-end content creation and developed high-impact storytelling techniques.

Education

Bachelor’s in Social Communication with a focus on Marketing at Pontificia Universidad Javeriana
January 11, 2030 - November 19, 2025

Qualifications

Viral Script Structures for Social Media (Course)
January 11, 2030 - November 19, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods