I'm a Paid Media Specialist with 3+ years of experience managing and strategizing campaigns across Google Ads, META Ads, and TikTok Ads — working with eCommerce and Lead Generation accounts across industries including hospitality supplies, cosmetics, cleaning equipment, education, and retail. I don't just execute campaigns — I build the strategy behind them. From funnel structure and audience segmentation to bid strategies and creative direction, I take ownership of the full picture, not just the day-to-day optimization. For Lead Generation accounts, I consistently deliver measurable impact from day one: an average 20% decrease in Cost Per Lead and a 15–30% improvement in ROAS across accounts since onboarding. I also bring solid tracking expertise — GA4 and Google Tag Manager — so every decision is backed by clean, reliable data, not guesswork. If you're looking for someone who thinks like a growth partner, not just a campaign manager, let's talk.

Daniela Ivanov

I'm a Paid Media Specialist with 3+ years of experience managing and strategizing campaigns across Google Ads, META Ads, and TikTok Ads — working with eCommerce and Lead Generation accounts across industries including hospitality supplies, cosmetics, cleaning equipment, education, and retail. I don't just execute campaigns — I build the strategy behind them. From funnel structure and audience segmentation to bid strategies and creative direction, I take ownership of the full picture, not just the day-to-day optimization. For Lead Generation accounts, I consistently deliver measurable impact from day one: an average 20% decrease in Cost Per Lead and a 15–30% improvement in ROAS across accounts since onboarding. I also bring solid tracking expertise — GA4 and Google Tag Manager — so every decision is backed by clean, reliable data, not guesswork. If you're looking for someone who thinks like a growth partner, not just a campaign manager, let's talk.

Available to hire

I’m a Paid Media Specialist with 3+ years of experience managing and strategizing campaigns across Google Ads, META Ads, and TikTok Ads — working with eCommerce and Lead Generation accounts across industries including hospitality supplies, cosmetics, cleaning equipment, education, and retail.

I don’t just execute campaigns — I build the strategy behind them. From funnel structure and audience segmentation to bid strategies and creative direction, I take ownership of the full picture, not just the day-to-day optimization.
For Lead Generation accounts, I consistently deliver measurable impact from day one: an average 20% decrease in Cost Per Lead and a 15–30% improvement in ROAS across accounts since onboarding.
I also bring solid tracking expertise — GA4 and Google Tag Manager — so every decision is backed by clean, reliable data, not guesswork.
If you’re looking for someone who thinks like a growth partner, not just a campaign manager, let’s talk.

See more

Language

English
Advanced
Romanian, Moldavian, Moldovan
Fluent
Russian
Fluent

Work Experience

Marketing Executive
July 1, 2021 - February 1, 2022
Social media page management (Facebook, Instagram, LinkedIn); Email marketing; Copywriting (posts) & Content writing (articles on WordPress and Prestashop websites).
Executive Board Member at AIESEC
October 1, 2019 - January 1, 2022
Creation of materials, promotional texts; Strategic planning; Team work; Time management.
PPC Specialist at Publicis Groupe
January 1, 2025 - December 1, 2025
Google Ads, Meta Ads, and TikTok Ads campaigns; Google Analytics GA4; Looker Studio reports; Conversion tracking.

Education

Master's Degree in Marketing at Dunărea de Jos University, Galați
January 1, 2019 - January 1, 2022
Bachelor's Degree in Advertising at SNSPA Bucharest
January 1, 2022 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Non-Profit Organization, Travel & Hospitality