This account monthly spent is around 12k euros. The structure I optimize for is PMax splitter by categories and optimised from the each brand category.
- PPC Manager
Daniela Ivanov
- Romania
- 3 projects
Digital Marketing Specialist with 3+ years of hands-on experience driving growth through data-driven strategies.
About
Digital Marketing Specialist with 3+ years of hands-on experience driving growth through data-driven strategies. Proven expertise in performance marketing, PPC, and campaign optimization to improve ROI and deliver measurable results.
Experienced across Google, Meta, TikTok Ads, and LinkedIn Ads—tracking conversions, optimizing audiences and budgets, and producing marketing assets from social media to web content. Strong communicator and team player focused on execution, continuous improvement, and client service.
- Joined May 2026
Skills· 11
Languages
- EnglishAdvanced
- Romanian, Moldavian, MoldovanFluent
- RussianFluent
Industry experience
- Consumer Goods
- Education
- Non-Profit Organization
- Travel & Hospitality
- Media & Entertainment
- Retail
Projects · 3
The business sells products for beauty salons and barbershops. Mainly I optimized performance max campaigns and created new strategy for Flash sales and Black Friday. illustrator
- PPC Manager
I worked with e-commerce. I started from scratch in Google ads and Meta Ads and in 3 months I managed to get 4 ROAS for this ecomm.
- PPC Manager
Work experience· 8 roles
PPC Specialist · Client details not specifiedJan 2026 – Present · 11 mos
Performed PPC work for click-brainics as listed, including campaign execution and reporting with conversion tracking in Google, Meta, and TikTok Ads. Supported lead generation efforts and performance monitoring.
PPC Specialist · Public is GroupeJan 2025 – Dec 2025 · 1 yr
Handled PPC campaign setup and optimization across Google Ads, Meta Ads, and TikTok Ads. Worked with analytics and reporting using Google Analytics 4, Looker Studio reports, and conversion tracking in Google/META/TikTok platforms to support performance improvements.
PPC Specialist · Publicis GroupeJan 2025 – Dec 2025 · 1 yr
Google Ads, Meta Ads, and TikTok Ads campaigns; Google Analytics GA4; Looker Studio reports; Conversion tracking.
PPC Specialist · DWFDec 2022 – Dec 2024 · 2 yrs 1 mo
Marketing Executive · The con GalațiJul 2021 – Feb 2022 · 8 mos
Marketing ExecutiveJul 2021 – Feb 2022 · 8 mos
Executive Board Member · AIESEC E xecutiv Board Member (as listed)Oct 2019 – Jan 2022 · 2 yrs 4 mos
Executive Board Member · AIESECOct 2019 – Jan 2022 · 2 yrs 4 mos
Education
Master's Degree in Marketing · Dunărea de Jos University, Galați2019 – 2022
Bachelor's Degree in Advertising · SNSPA Bucharest2022 – 2024
Marketing Master’s Degree · Dunărea de Jos University (Galați)2019 – 2022
Bachelor’s Degree · Dunărea de Jos University (Galați)2016 – 2019
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