Digital Marketing Specialist with 3+ years of hands-on experience driving growth through data-driven strategies. Proven expertise in performance marketing, PPC, and campaign optimization to improve ROI and deliver measurable results. Experienced across Google, Meta, TikTok Ads, and LinkedIn Ads—tracking conversions, optimizing audiences and budgets, and producing marketing assets from social media to web content. Strong communicator and team player focused on execution, continuous improvement, and client service.…

Daniela Ivanov

Digital Marketing Specialist with 3+ years of hands-on experience driving growth through data-driven strategies. Proven expertise in performance marketing, PPC, and campaign optimization to improve ROI and deliver measurable results. Experienced across Google, Meta, TikTok Ads, and LinkedIn Ads—tracking conversions, optimizing audiences and budgets, and producing marketing assets from social media to web content. Strong communicator and team player focused on execution, continuous improvement, and client service.…

Available to hire

Digital Marketing Specialist with 3+ years of hands-on experience driving growth through data-driven strategies. Proven expertise in performance marketing, PPC, and campaign optimization to improve ROI and deliver measurable results.

Experienced across Google, Meta, TikTok Ads, and LinkedIn Ads—tracking conversions, optimizing audiences and budgets, and producing marketing assets from social media to web content. Strong communicator and team player focused on execution, continuous improvement, and client service.

See more

Language

English
Advanced
Romanian, Moldavian, Moldovan
Fluent
Russian
Fluent

Work Experience

PPC Specialist at Client details not specified
January 1, 2026 - Present
Performed PPC work for click-brainics as listed, including campaign execution and reporting with conversion tracking in Google, Meta, and TikTok Ads. Supported lead generation efforts and performance monitoring.
PPC Specialist at Public is Groupe
January 1, 2025 - December 31, 2025
Handled PPC campaign setup and optimization across Google Ads, Meta Ads, and TikTok Ads. Worked with analytics and reporting using Google Analytics 4, Looker Studio reports, and conversion tracking in Google/META/TikTok platforms to support performance improvements.
PPC Specialist at Publicis Groupe
January 1, 2025 - December 1, 2025
Google Ads, Meta Ads, and TikTok Ads campaigns; Google Analytics GA4; Looker Studio reports; Conversion tracking.
PPC Specialist at DWF
December 1, 2022 - December 31, 2024
Managed client PPC campaigns on Google, Meta, TikTok Ads, and LinkedIn Ads, including brand awareness campaigns and lead generation campaigns. Built and monitored conversion tracking, leveraged Looker Studio for reporting, and used Microsoft Excel for campaign analysis and performance review.
Marketing Executive at The con Galați
July 1, 2021 - February 28, 2022
Managed social media pages (Facebook, Instagram, LinkedIn), created and edited email marketing content, and produced written content (posts, articles) for WordPress and PrestaShop websites. Contributed to promotional texts and coordinated planning and execution activities with a focus on timely delivery and team collaboration.
Marketing Executive
July 1, 2021 - February 1, 2022
Social media page management (Facebook, Instagram, LinkedIn); Email marketing; Copywriting (posts) & Content writing (articles on WordPress and Prestashop websites).
Executive Board Member at AIESEC E xecutiv Board Member (as listed)
October 1, 2019 - January 31, 2022
Served as an executive board member contributing to creation of materials and promotional texts, strategic planning, teamwork, and time management during the term.
Executive Board Member at AIESEC
October 1, 2019 - January 1, 2022
Creation of materials, promotional texts; Strategic planning; Team work; Time management.

Education

Master's Degree in Marketing at Dunărea de Jos University, Galați
January 1, 2019 - January 1, 2022
Bachelor's Degree in Advertising at SNSPA Bucharest
January 1, 2022 - January 1, 2024
Marketing Master’s Degree at Dunărea de Jos University (Galați)
January 1, 2019 - January 1, 2022
Bachelor’s Degree at Dunărea de Jos University (Galați)
January 1, 2016 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Non-Profit Organization, Travel & Hospitality, Media & Entertainment, Retail
    Maintain ROAS above 10 for shoe store
    This account monthly spent is around 12k euros. The structure I optimize for is PMax splitter by categories and optimised from the each brand category.…
    Maintain ROAS 8 for beauty DTC e-commerce
    The business sells products for beauty salons and barbershops. Mainly I optimized performance max campaigns and created new strategy for Flash sales and Black Friday. illustrator…
    Increased ROAS to 4 for new business

    I worked with e-commerce. I started from scratch in Google ads and Meta Ads and in 3 months I managed to get 4 ROAS for this ecomm.