Hello, I’m Daniela Lara, a Vancouver-based Video Production & Visual Storytelling professional. I specialize in end-to-end branded video content for marketing and digital initiatives, from concept and storyboarding to shooting, lighting, editing, and final delivery. I bring a strong eye for visual storytelling, pacing, and content strategy, and I excel at managing multiple projects in fast-paced settings. With experience across B2C and B2B environments, I am highly organized, collaborative, and results-driven. I work closely with cross-functional teams to ensure brand consistency and timely delivery, leveraging tools like Adobe Creative Suite to craft engaging narratives for social, web, and campaigns.

Daniela Lara

Hello, I’m Daniela Lara, a Vancouver-based Video Production & Visual Storytelling professional. I specialize in end-to-end branded video content for marketing and digital initiatives, from concept and storyboarding to shooting, lighting, editing, and final delivery. I bring a strong eye for visual storytelling, pacing, and content strategy, and I excel at managing multiple projects in fast-paced settings. With experience across B2C and B2B environments, I am highly organized, collaborative, and results-driven. I work closely with cross-functional teams to ensure brand consistency and timely delivery, leveraging tools like Adobe Creative Suite to craft engaging narratives for social, web, and campaigns.

Available to hire

Hello, I’m Daniela Lara, a Vancouver-based Video Production & Visual Storytelling professional. I specialize in end-to-end branded video content for marketing and digital initiatives, from concept and storyboarding to shooting, lighting, editing, and final delivery. I bring a strong eye for visual storytelling, pacing, and content strategy, and I excel at managing multiple projects in fast-paced settings.

With experience across B2C and B2B environments, I am highly organized, collaborative, and results-driven. I work closely with cross-functional teams to ensure brand consistency and timely delivery, leveraging tools like Adobe Creative Suite to craft engaging narratives for social, web, and campaigns.

See more

Language

English
Fluent

Work Experience

Assistant Manager (Key Leader) at Browns Shoes Inc.
January 1, 2025 - Present
Drove store performance to finish low season CAD $200K above target through daily KPI reviews, staffing, and floor-set planning. Led opening/closing procedures, cash audits, loss-prevention compliance, and associate coaching. Scheduled and coordinated 12–20 staff per shift in a fast-paced retail environment.
Sales Associate at Browns Shoes Inc.
September 1, 2023 - December 1, 2024
Generated CAD $800,000+ in 2024 sales at about $170 average order value (AOV/ATV), approximately 4,700 transactions. Built and maintained B2C customer relationships through follow-ups and tailored recommendations.
Freelance Photographer and Editor at Neapolitan Pizza Group
September 1, 2023 - November 1, 2023
Produced product and menu photography for a multi-location rollout, including on-site shoots, retouching, and fast-turn delivery optimized for web and social.
Set Director and Video Content Producer at KiwiLimon
September 1, 2021 - August 1, 2023
Led end-to-end branded video production for social and digital platforms, from concept and scripting to shooting, editing, and final delivery. Coordinated 5–10 person crews, managed timelines, and collaborated with B2B brand stakeholders. Executed short-form video, stop motion, and visual storytelling aligned with release calendars. Organized media assets, supported review cycles, and ensured smooth handoffs to marketing and social teams.

Education

Bachelor of Media Arts, Animation & Digital Arts at Tec de Monterrey (ITESM)
August 1, 2016 - July 1, 2021
Certificate in 3D Animation and Digital Arts at Tec de Monterrey (ITESM)
August 1, 2020 - May 1, 2021

Qualifications

Bachelor of Media Arts, Animation & Digital Arts
August 1, 2016 - July 1, 2021
Certificate in 3D Animation and Digital Arts
August 1, 2020 - May 1, 2021

Industry Experience

Media & Entertainment, Retail, Professional Services