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I'm a design leader with 20+ years shaping research, user-centered strategy, and design systems for global brands including Apple, Google, IBM, and Hermès. I have a proven track record of building and scaling design organizations, driving cross-functional innovation, and delivering measurable business impact across B2C and B2B platforms. My core strengths span design leadership, research & strategy, product & UX, and design systems governance and adoption. I thrive on collaboration with multidisciplinary teams, executive stakeholders, and cross-product governance to deliver accessible, consistent experiences across multi-platform ecosystems.…I'm a design leader with 20+ years shaping research, user-centered strategy, and design systems for global brands including Apple, Google, IBM, and Hermès. I have a proven track record of building and scaling design organizations, driving cross-functional innovation, and delivering measurable business impact across B2C and B2B platforms. My core strengths span design leadership, research & strategy, product & UX, and design systems governance and adoption. I thrive on collaboration with multidisciplinary teams, executive stakeholders, and cross-product governance to deliver accessible, consistent experiences across multi-platform ecosystems.

Daniel Baesler

Product Designer, UX Designer, Designer, +1

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I'm a design leader with 20+ years shaping research, user-centered strategy, and design systems for global brands including Apple, Google, IBM, and Hermès. I have a proven track record of building and scaling design organizations, driving cross-functional innovation, and delivering measurable business impact across B2C and B2B platforms. My core strengths span design leadership, research & strategy, product & UX, and design systems governance and adoption. I thrive on collaboration with multidisciplinary teams, executive stakeholders, and cross-product governance to deliver accessible, consistent experiences across multi-platform ecosystems.…I'm a design leader with 20+ years shaping research, user-centered strategy, and design systems for global brands including Apple, Google, IBM, and Hermès. I have a proven track record of building and scaling design organizations, driving cross-functional innovation, and delivering measurable business impact across B2C and B2B platforms. My core strengths span design leadership, research & strategy, product & UX, and design systems governance and adoption. I thrive on collaboration with multidisciplinary teams, executive stakeholders, and cross-product governance to deliver accessible, consistent experiences across multi-platform ecosystems.

Available to hire

I’m a design leader with 20+ years shaping research, user-centered strategy, and design systems for global brands including Apple, Google, IBM, and Hermès. I have a proven track record of building and scaling design organizations, driving cross-functional innovation, and delivering measurable business impact across B2C and B2B platforms.

My core strengths span design leadership, research & strategy, product & UX, and design systems governance and adoption. I thrive on collaboration with multidisciplinary teams, executive stakeholders, and cross-product governance to deliver accessible, consistent experiences across multi-platform ecosystems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

French

Fluent

Work Experience

Principal Product Designer at Bpost

January 1, 2024 - Present

Lead design system, research, and UX across B2B and B2C products for Belgium’s national postal and logistics group. Directed a multi-disciplinary team to create a unified Bpost Design System adopted across web platforms and the app, improving design and development efficiency and accelerating product releases. Elevate product vision and experience strategy for Bpost.com and Bpost App, contributing to a 23% increase in CSAT. Introduced mixed-methods research framework to inform roadmap and reduce design debt.

Chief Creative Officer & Co-Founder at Tolduntold

January 1, 2022 - Present

Co-founded a B2B edutainment platform delivering generative AI video content for luxury and fashion sales teams. Established business model, product strategy, and UX vision; secured pilot programs with Chanel, Acne Studios, and Louis XIII Cognac. Built and mentored a distributed design/research team from zero to launch.

Creative Director & Founder at DND Studio

January 1, 2021 - January 1, 2024

Independent consultancy providing design strategy for Fortune 500 clients. Led design system and brand experience projects for Apple, Adobe (Frame.io), and Webex by Cisco, improving cross-platform consistency and conversion. Delivered strategic pitches resulting in multimillion-euro new business wins.

Executive Design Director at AKQA

January 1, 2019 - January 1, 2021

Oversaw UX strategy and design quality across West Coast studios. Scaled a 40+ person design organization, implementing career-development frameworks and cross-studio collaboration. Defined design strategy for Cisco Webex, IBM Watson, PayPal, Uber, and Meta, leading to double-digit increases in engagement and retention. Championed design system adoption for Cisco Webex and PayPal, cutting production time by 21%.

Senior Creative Director / Creative Director at AKQA

January 1, 2015 - January 1, 2019

Directed global digital experiences for Audi, Chanel, Hermès, and Google, including large-scale e-commerce and service design initiatives. Led cross-functional research and innovation sprints that informed multi-market product rollouts.

Various Leadership Roles at AKQA Paris; Fullsix Paris; UP (Co-Founder)

January 1, 2007 - January 1, 2015

Progressive leadership in UX, brand strategy, and design across luxury, automotive, and technology sectors. Key clients: Nike, Martell, Renault, European Commission.