Performance Marketing Manager at Armut / HomeRun

Defined and executed HomeRun’s paid acquisition strategy (primarily Google Ads) across EMEA, driving +40% growth in qualified leads and +30% uplift in revenue from paid channels in 12 months. Owned budgeting and forecasting for paid media, managing €400–500K in monthly ad spend with forecast accuracy within ±5% versus targets. Led Google Ads optimization (Search, PMax, YouTube) resulting in +45% conversions YoY, +28% ROAS, and -22% CPA, while scaling spend across EMEA. Redesigned the paid media funnel with Demand Gen (YouTube Shorts), Performance Max, non-branded and branded search, and dynamic retargeting, achieving +35% increase in new customer acquisition. Launched Bing Ads from scratch, generating +12–15% incremental conversions at ~10% lower CPC. Managed Meta/Facebook & Instagram ads for weekly creative testing, improving CTR by +25% and reducing testing cycles by 30% before scaling top performers on Google Ads. Analyzed performance using SQL, BI tools, and dashboards to