Daniel Guzmán

Performs picking, packing, and quality verification for Zara e-commerce orders, ensuring fulfillment accuracy. Records inventory updates in spreadsheets to maintain traceability and reporting accuracy. Coordinates with logistics teams for pallet organization, packaging optimization, and timely dispatch. Ensures warehouse safety and productivity protocols across daily operations. Achieved 98% order accuracy rate and recognized for reliability and efficiency in logistics execution.

Oversees administrative operations, including billing, inventory control, and cash flow, ensuring operational consistency and compliance. Develops and maintains the digital catalog and launched the company’s first website. Executes advertising campaigns through Meta Ads and WhatsApp Business to expand brand reach and customer acquisition. Trains sales teams in digital tools, e-commerce processes, and CRM systems to enhance customer experience and retention. Achieved digitized sales and service workflows, contributing to 25% online sales growth in the first year.

Manages all aspects of the online store, including business planning, catalog creation, supplier management, and pricing strategies. Coordinates imports, inventory control, and order fulfillment to ensure operational accuracy and timely delivery. Implements automated customer communication flows via ManyChat integrated with AI tools to improve engagement and efficiency. Develops marketing campaigns, digital assets, and social media strategies to increase brand visibility and drive online sales. Achieved 98% order accuracy rate, recognized for reliability, organization and logistics efficiency.