Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Daniel Hernandez Amaya, a multidisciplinary communications and music-industry professional with 5+ years of experience in public relations, strategic communication, and project management across the music and entertainment sectors. I design and execute promotional, branding, and positioning strategies for artists, brands, and audiovisual productions, blending creative vision with data-driven insights to maximize reach and impact. I specialize in content creation, team coordination, and delivering high-visibility initiatives with international reach and measurable results. I thrive in fast-paced environments, manage cross-functional teams, and build lasting relationships with media partners and stakeholders to advance careers and brand narratives.…I'm Daniel Hernandez Amaya, a multidisciplinary communications and music-industry professional with 5+ years of experience in public relations, strategic communication, and project management across the music and entertainment sectors. I design and execute promotional, branding, and positioning strategies for artists, brands, and audiovisual productions, blending creative vision with data-driven insights to maximize reach and impact. I specialize in content creation, team coordination, and delivering high-visibility initiatives with international reach and measurable results. I thrive in fast-paced environments, manage cross-functional teams, and build lasting relationships with media partners and stakeholders to advance careers and brand narratives.

Daniel Hernandez Amaya

PR Freelancer, Brand Strategist, Marketing Strategist, +7





I'm Daniel Hernandez Amaya, a multidisciplinary communications and music-industry professional with 5+ years of experience in public relations, strategic communication, and project management across the music and entertainment sectors. I design and execute promotional, branding, and positioning strategies for artists, brands, and audiovisual productions, blending creative vision with data-driven insights to maximize reach and impact. I specialize in content creation, team coordination, and delivering high-visibility initiatives with international reach and measurable results. I thrive in fast-paced environments, manage cross-functional teams, and build lasting relationships with media partners and stakeholders to advance careers and brand narratives.…I'm Daniel Hernandez Amaya, a multidisciplinary communications and music-industry professional with 5+ years of experience in public relations, strategic communication, and project management across the music and entertainment sectors. I design and execute promotional, branding, and positioning strategies for artists, brands, and audiovisual productions, blending creative vision with data-driven insights to maximize reach and impact. I specialize in content creation, team coordination, and delivering high-visibility initiatives with international reach and measurable results. I thrive in fast-paced environments, manage cross-functional teams, and build lasting relationships with media partners and stakeholders to advance careers and brand narratives.

Available to hire

I’m Daniel Hernandez Amaya, a multidisciplinary communications and music-industry professional with 5+ years of experience in public relations, strategic communication, and project management across the music and entertainment sectors. I design and execute promotional, branding, and positioning strategies for artists, brands, and audiovisual productions, blending creative vision with data-driven insights to maximize reach and impact.

I specialize in content creation, team coordination, and delivering high-visibility initiatives with international reach and measurable results. I thrive in fast-paced environments, manage cross-functional teams, and build lasting relationships with media partners and stakeholders to advance careers and brand narratives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Co-Founder at Wonder Hit Music

January 1, 2025 - Present

Founded and currently leading a music consulting firm specializing in artist branding, promotion, and career development. Design and implement tailored strategies for digital platform positioning and media exposure. Oversee business development and growth of Wonder Hit Music in the Spanish market, coordinating services for artists and audiovisual productions.

Co-Founder at Wonder Hit Music

January 1, 2025 - Present

Founded and currently lead a music consultancy firm specializing in artist branding, promotion, and career development. Design and implement tailored strategies for digital platform positioning and media exposure. Oversee business development and growth in the Spanish market.

Co-Founder at Wonder Hit Music

January 1, 2025 - Present

PR & Communications Specialist at ARA Music Group

December 31, 2024 - September 22, 2025

Developed and executed communications strategies for both national and international artists. Directed 'Patar Promociones', a music promotion division, securing collaborations with key media outlets in Latin America and Europe. Led over 25 promotional campaigns featured in top-tier music industry publications.

PR & Communications Specialist at ARA Music Group

December 1, 2024 - September 22, 2025

Developed and executed communications strategies for national and international artists. Directed Patar Promociones, a dedicated music promotions division, securing collaborations with key media outlets in Latin America and Europe. Led over 25 promotional campaigns featured in top-tier music industry publications.

PR & Communications Specialist at ARA Music Group

December 1, 2024 - September 22, 2025

Developed and executed communications strategies for both national and international artists. Directed 'Patar Promociones', a specialized music promotion division, securing collaborations with key media outlets in Latin America and Europe. Led over 25 promotional campaigns featured in top-tier music industry publications.

Production Assistant at Café con Aroma de Mujer (Netflix)

July 31, 2021 - September 22, 2025

Coordinated daily communications between cast and production team on a high-profile Netflix set. Produced on-set talent relations, acting as liaison between actors and production crew.

Production Assistant at Café con Aroma de Mujer (Netflix)

July 1, 2021 - September 22, 2025

Coordinated daily communications between cast and production teams on a high-profile Netflix set. Managed on-set talent relations, acting as liaison between actors and production crew to ensure smooth filming logistics.

Production Assistant at Café con Aroma de Mujer (Netflix)

July 1, 2021 - September 22, 2025

Coordinated daily communication between cast and production team on a high-profile Netflix set. Managed on-set talent relations, acting as liaison between actors and production crew.

Junior Copywriter at Institucional Promotion Office – Universidad Javeriana

February 1, 2020 - September 22, 2025

Edited and updated institutional digital content across multiple academic departments. Tracked academic and administrative changes to ensure timely internal communication.

Junior Copywriter at Institucional Promotion Office – Universidad Javeriana

February 1, 2020 - September 22, 2025

Edited and updated institutional digital content across multiple academic departments. Tracked academic and administrative changes to ensure timely internal communication.

Junior Copywriter at Institucional Promotion Office – Universidad Javeriana

February 1, 2020 - September 22, 2025

Edited and updated institutional digital content across multiple academic departments. Tracked academic and administrative changes to ensure timely internal communication.

Strategic Communications Intern at Presidential Campaign – Humberto De La Calle

May 1, 2018 - September 22, 2025

Designed and executed political communications strategies across media and digital platforms. Drafted key strategic documents aligned with the candidate’s government program.

Strategic Communications Intern at Presidential Campaign – Humberto de la Calle

May 1, 2018 - September 22, 2025

Designed and executed political communications strategies across media and digital platforms. Drafted key strategic documents aligned with the candidate’s government program.

Strategic Communications Intern at Presidential Campaign – Humberto de la Calle

May 1, 2018 - September 22, 2025

Designed and executed political communication strategies across media and digital platforms. Drafted key strategic documents aligned with the candidate’s government program.