DANIELLA LA CRUZ

Product Design at Doña Amalia

Parametric 3D modeling in Autodesk Inventor of bases and stands for pastry and baking. Design optimization and material analysis for additive manufacturing (3D printing).

Industrial Design Engineer Intern at Design Studio

On-site measurement taking in assigned spaces. Elaboration of 2D technical drawings with functional layout distribution. Detailed design of closets and kitchens within layouts. 3D design of each area focusing on comfort and efficient workflow. Creation of renders to visualize the final result.

Degree Thesis at Institutional Project

Research and analysis of anthropometric and biomechanical needs for users with hand pathologies (arthritis, osteoarthritis, and carpal tunnel syndrome). Parametric 3D modeling and technical development of the device in Autodesk Inventor. Elaboration of 2D technical drawings, exploded views, and material viability simulations for subsequent manufacturing. Project management from technical conceptualization to digital commercialization, validated for institutional defense. Comprehensive project development structured into 4 theoretical-practical chapters, validated for institutional defense.

Interior Designer (Freelance) at Freelance Contract

Clinic consulting rooms and cafeteria design (Plans & renders). On-site measurement taking in assigned spaces. Elaboration of technical drawings with functional layout distribution. 3D design of each area focusing on comfort and efficient workflow. Creation of renders to visualize the final result.

General Manager at Doña Amalia

General oversight of operations and staff; inventory control and merchandise purchasing management; logistics and price management; event and promotion organization; social media management.

Graphic Designer at ProfitMaster.io

Development of brand manuals. Design of publications, banners, websites, and digital assets. Video editing and content creation for social media. Visual identity and branding creation.

Interior Designer at Clinic Project (Consultation rooms and coffee bakery)

Design of consultation rooms and coffee bakery for clinic; created brand manuals; designed publications, banners, web pages; edited videos; created visual identity and branding.

Marketing and Advertising Director at Distribuidora ESFLUIDS C.A

Social media management and Instagram feed design. Elaboration of strategies for brand and product positioning.

Graphic Designer at ProfitMaster.io

Social media management and Instagram strategies; developed brand and product positioning strategies.

B2B Sales Executive at Distribuidora ESFLUIDS C.A

B2B sales management of automotive products. Client acquisition and retention through in-person visits. Post-sales follow-up and personalized advisory.

Marketing and Advertising Director at Distribuidora ESFLUIDS, C.A

Managed B2B sales of automotive products; acquired and retained clients through in-person visits; post-sale follow-up and personalized consulting.

B2B Sales Executive at RS 2015 C.A

B2B sales management of automotive products. Client acquisition and retention through in-person visits. Post-sales follow-up and personalized advisory.