Hi, I’m Daniella La Cruz, an Industrial Design Engineer with a strong background in graphic design, 3D design, and interior projects. I enjoy turning complex ideas into visually compelling and functional spaces and products, delivering confident brand identities and efficient workflows. I thrive collaborating across disciplines—from marketing and sales to architecture and product design—and I bring hands-on experience in freelancing, project coordination, and leading design initiatives. Fluent in Spanish with beginner German and English proficiency, I love turning ideas into clear visuals that communicate value.

Daniella La Cruz

Hi, I’m Daniella La Cruz, an Industrial Design Engineer with a strong background in graphic design, 3D design, and interior projects. I enjoy turning complex ideas into visually compelling and functional spaces and products, delivering confident brand identities and efficient workflows. I thrive collaborating across disciplines—from marketing and sales to architecture and product design—and I bring hands-on experience in freelancing, project coordination, and leading design initiatives. Fluent in Spanish with beginner German and English proficiency, I love turning ideas into clear visuals that communicate value.

Available to hire

Hi, I’m Daniella La Cruz, an Industrial Design Engineer with a strong background in graphic design, 3D design, and interior projects. I enjoy turning complex ideas into visually compelling and functional spaces and products, delivering confident brand identities and efficient workflows.
I thrive collaborating across disciplines—from marketing and sales to architecture and product design—and I bring hands-on experience in freelancing, project coordination, and leading design initiatives. Fluent in Spanish with beginner German and English proficiency, I love turning ideas into clear visuals that communicate value.

See more

Language

German
Beginner
English
Intermediate
Spanish; Castilian
Fluent

Work Experience

Graphic Designer at ProfitMaster.io
January 1, 2020 - October 1, 2023
Social media management and Instagram strategies; developed brand and product positioning strategies.
Marketing and Advertising Director at Distribuidora ESFLUIDS, C.A
October 1, 2019 - December 1, 2020
Managed B2B sales of automotive products; acquired and retained clients through in-person visits; post-sale follow-up and personalized consulting.
B2B Sales Executive at Distribuidora ESFLUIDS, C.A
September 1, 2016 - October 1, 2018
Managed B2B sales of automotive products; acquired and retained clients through in-person visits; post-sale follow-up and personalized consulting.
Interior Designer at Clinic Project (Consultation rooms and coffee bakery)
May 1, 2023 - October 1, 2023
Design of consultation rooms and coffee bakery for clinic; created brand manuals; designed publications, banners, web pages; edited videos; created visual identity and branding.
General Manager at Doña Amalia
May 1, 2024 - October 1, 2025
General oversight of operations and staff; inventory control and merchandise purchasing management; logistics and price management; event and promotion organization; social media management.

Education

Industrial Design Engineering at Instituto Politécnico Santiago Mariño
September 1, 2020 - January 7, 2026

Qualifications

Primary and Secondary Education
January 1, 2002 - December 31, 2015

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Retail