Daniella Gifford

Produced high-quality digital and print assets including brochures, presentations, hoardings, tender documents, social media content, and campaign visuals using Adobe Creative Suite. Developed scalable brand guidelines and modular design systems to maintain visual consistency across multiple platforms and formats. Led branding and visual identity development for three new businesses, including logo suites, typography hierarchies, and colour palettes across digital and print touchpoints. Owned the full creative process from concept sketches and moodboarding through final execution. Designed and built WordPress websites with a focus on UI/UX, information architecture, visual hierarchy, and responsive layout. Conceptualised and delivered multi-channel marketing campaigns aligned to strategic objectives. Maintained organised templates and asset libraries to streamline production and supported fast-paced, deadline-driven delivery across concurrent projects.

Owned marketing strategy development and execution for integrated campaigns to increase brand awareness and audience engagement. Designed graphic assets for social media, web, and event promotion while ensuring consistency with brand identity. Redesign monthly newsletters using Adobe InDesign and Mailchimp, increasing open rates by 16%.

Led end-to-end planning and coordination of promotional event logistics for an international event in Dublin, managing timelines, suppliers, and on-the-day delivery. Produced visual and written content to improve reach and conversion across key social channels, increasing attendee numbers by 15% in two weeks. Managed social media channels including content creation, scheduling, and performance tracking. Developed and executed a cohesive digital content strategy across platforms with consistent brand alignment and messaging.